Mini Content Marketing comparison of websites for vodafone.co.uk

hbr.org

90%
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vodafone.co.uk

24%

noelleeming.co.nz

21%
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Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric vodafone.co.uk hbr.org noelleeming.co.nz
Twitter followers x x x
Twitter following (account is following) x x x
Twitter likes x x x
Instagram followers x x x
Instagram following (account is following) x x x
Youtube subscribers x x x
Youtube comments x x x
Youtube videos x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric vodafone.co.uk hbr.org noelleeming.co.nz
Number of Referring Backlinks (Content Popularity) (day) 1,181,295 22,589,026 134,683
Number of Referring Domains (Content Popularity) (day) 18,012 160,569 1,660
Number of URLs found in the index (day) 2,863,032 560,379 633,113
Number of IPs that refer to domain (day) 13,599 95,599 1,192
Number of subnets that refer to domain (day) 9,519 49,797 939
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 135 1,751 3
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 994 652,736 8
Number of governmental and .gov - related domains that refer to domain (day) 53 173 1
Number of government and .gov - related external backlinks that link to domain (day) 2,214 2,679 390
The exact number of educational domains that refer to domain (day) 18 1,101 x
Number of Backlinks from .EDU Domains (Content Popularity) (day) 41 539,460 x
The exact number of government domains that refer to domain (day) 1 102 1
The exact number of government links that refer to domain (day) 1 690 390
Average number of outgoing links to unique domains for that domain (day) 1 6 7
The number of outgoing links for this domain (day) 1 7 7
Average number of internal links for domain (day) 56 39 284
Link Strength of Referring Domains (Content Popularity) (day) 54 73 47
Authority of Referring Domains (Content Popularity) (day) 64 70 44
TrustMetric value for domain (day) - Majestic metric 64 70 44

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Mobile phone deals, SIM only and broadband offers | Vodafone
Desktop speed score 63
Mobile speed score 51
Mobile usability score 99
Number of all page resources 138
Number of static page resources 51
Number of JS page resources 54
Number of styles (CSS) page resources 2
Total request weight 35 kb
HTML response weight 106 kb
CSS response weight 260 kb
Images response weight 924 kb
JS response weight 1425 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://assets.vodafone.co.uk/cs/groups/configfiles/documents/document/vf-logo.png
http://assets.vodafone.co.uk/cs/groups/public/documents/images/icon-core.png
http://assets.vodafone.co.uk/cs/groups/public/documents/images/lazy.gif
Cache (mobile) by setting expiry date for
http://assets.vodafone.co.uk/cs/groups/configfiles/documents/document/img_769x189_existingcustomerbg.png
http://assets.vodafone.co.uk/cs/groups/public/documents/image/mobile_rhombus.png
http://assets.vodafone.co.uk/cs/groups/public/documents/js/s_code_mcommerce_notarget.js
Minify HTML files (desktop)
http://www.vodafone.co.uk/ - 3KiB (24%)
Minify JavaScript files (desktop)
http://analytics.vodafone.co.uk/TaggingFramework/js/s_code_shop_btcFalse.js - 5KiB (12%)
http://analytics.freespee.com/js/external/fs.js - 3KiB (22%)
http://connect.facebook.net/en_US/fbds.js - 695B (33%)
Minify JavaScript files (mobile)
http://analytics.freespee.com/js/external/fs.js - 3KiB (22%)
http://assets.vodafone.co.uk/cs/groups/public/documents/js/s_code_mcommerce_notarget.js - 2.6KiB (12%)
Optimize image files (desktop)
http://www.vodafone.co.uk/cs/groups/public/documents/webcontent/vfcon081345.jpg - 244KiB (75%)
http://www.vodafone.co.uk/cs/groups/public/documents/webcontent/vfcon080363.jpg - 62.2KiB (31%)
http://www.vodafone.co.uk/cs/groups/public/documents/webcontent/vfcon082823.jpg - 34.2KiB (34%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 773.
  • The competing domain hbr.org has achieved a score of 2913

Content

  • For the popular word your, this would be a similar word combination: your order, submitting your, your work, your team, your newsreader
  • The most common term (found) on the website is your
  • The word or combination of words with the worst "Count on Page" result is this page (based first 10 subpages of the domain under investigation).
  • The term that appears on all competitors websites, but not on the website of the main domain, is your.
  • The competitor hbr.org has achieved a value of 173 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".

Social media

  • A link to Google+ was found on the competitors website: hbr.org.
  • 67% of this group of domains has a Facebook account.
  • 67% of this group of domains has a Twitter account.
  • 33% of this group of domains has a Instagram account.
  • 33% of this group of domains has a LinkedIn account.

Seo

  • This free report has been updated for the competitor noelleeming.co.nz on 2020-02-04.
  • The competitor noelleeming.co.nz should get at least 59700 visitors from the search engine per month.
  • The URL https://www.vodafone.co.uk/explore/costs/travelling-abroad/ is the most common search engine result in our search engine rankings
  • The search engine rankings update for the main domain took place on 2020-02-03.
  • The main domain's best performing keyword is broadband and it was found on the position 16

Server

  • The competitor's hbr.org meta title is: Harvard Business Review - Ideas and Advice for Leaders .
  • Some links and buttons are too small and can cause problems for website visitors of the competitor hbr.org website.
  • The mobile version of the competitor hbr.org achieved 38 points for the server response and website loading times in the Google Insights test.
  • On the homepage of the main domain 2 CSS files can be identified.
  • Some links and buttons are too small and can cause problems for website visitors of the main domain.