Mini
Content Marketing comparison of websites for visitaruba.com
wikitravel.org
tripsavvy.com
visitflorida.com
visitaruba.com
floridashistoriccoast.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | visitaruba.com | wikitravel.org | visitflorida.com | tripsavvy.com | floridashistoriccoast.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | visitaruba.com | wikitravel.org | visitflorida.com | tripsavvy.com | floridashistoriccoast.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 355,722 | 14,631,509 | 4,276,398 | 2,317,007 | 93,229 |
| Number of Referring Domains (Content Popularity) (day) | 2,071 | 40,979 | 12,321 | 37,272 | 2,017 |
| Number of URLs found in the index (day) | 1,953,552 | 4,824,527 | 1,144,788 | 90,512 | 1,670,885 |
| Number of IPs that refer to domain (day) | 1,590 | 30,344 | 8,695 | 26,861 | 1,424 |
| Number of subnets that refer to domain (day) | 1,334 | 19,098 | 6,171 | 16,608 | 1,160 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 9 | 593 | 78 | 364 | 3 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 26 | 4,125 | 493 | 3,227 | 30 |
| Number of governmental and .gov - related domains that refer to domain (day) | 2 | 44 | 23 | 37 | 2 |
| Number of government and .gov - related external backlinks that link to domain (day) | 4 | 267 | 937 | 145 | 3 |
| The exact number of educational domains that refer to domain (day) | 7 | 268 | 73 | 304 | 3 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 22 | 2,118 | 478 | 1,893 | 30 |
| The exact number of government domains that refer to domain (day) | 1 | 17 | 21 | 32 | 2 |
| The exact number of government links that refer to domain (day) | 2 | 91 | 932 | 137 | 3 |
| Average number of outgoing links to unique domains for that domain (day) | 1 | 7 | 1 | 6 | 4 |
| The number of outgoing links for this domain (day) | 2 | 9 | 1 | 7 | 7 |
| Average number of internal links for domain (day) | 17 | 63 | 8 | 45 | 39 |
| Link Strength of Referring Domains (Content Popularity) (day) | 40 | 49 | 55 | 65 | 42 |
| Authority of Referring Domains (Content Popularity) (day) | 47 | 55 | 53 | 73 | 51 |
| TrustMetric value for domain (day) - Majestic metric | 47 | 55 | 53 | 73 | 51 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Visit Aruba - vacations in Aruba, Hotels, travel information, beaches, restaurants and more! |
|
| Desktop speed score | 83 |
|---|---|
| Mobile speed score | 67 |
| Mobile usability score | 99 |
| Number of all page resources | 45 |
| Number of static page resources | 26 |
| Number of JS page resources | 19 |
| Number of styles (CSS) page resources | 1 |
| Total request weight | 4 kb |
| HTML response weight | 444 kb |
| Images response weight | 143 kb |
| JS response weight | 1194 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://visitaruba.com/
https://visitaruba.com/
https://www.visitaruba.com/
|
|
Cache (desktop) by setting expiry date for https://www.visitaruba.com/combinedFooterHomeScripts.do
https://static.hotjar.com/c/hotjar-137592.js?sv=5
https://www.googletagmanager.com/gtm.js?id=GTM-NQ54FWB
|
|
Cache (mobile) by setting expiry date for https://www.visitaruba.com/combinedFooterHomeScripts.do
https://static.hotjar.com/c/hotjar-137592.js?sv=5
https://www.googletagmanager.com/gtm.js?id=GTM-NQ54FWB
|
|
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
|
|
Minify JavaScript files (desktop) https://www.visitaruba.com/scripts/fold.js - 1.5KiB (57%)
https://www.visitaruba.com/scripts/cookie.js - 117B (23%)
|
|
Minify JavaScript files (mobile) https://www.visitaruba.com/scripts/fold.js - 1.5KiB (57%)
https://www.visitaruba.com/scripts/cookie.js - 117B (23%)
|
|
Optimize image files (desktop) https://www.visitaruba.com/styles/member/images/sand_bg.jpg - 9KiB (11%)
https://www.visitaruba.com/styles/member/images/va_logo_white.png - 2.8KiB (34%)
https://www.visitaruba.com/styles/member/images/badge_app_store.png - 1.9KiB (19%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1107.
- The competing domain wikitravel.org has achieved a score of 2625
Content
- The most common term (found) on the website is augustine
- The word or combination of words with the worst "Count on Page" result on the competitors website is guide link (based first 10 subpages of the domain under investigation).
- We think there is a blog section on the main domain website.
- The term that appears on all competitors websites, but not on the website of the main domain, is city.
- Competitor tripsavvy.com has achieved a value of 45 for the metric:"Average number of internal links".
Social media
- 80% of this group of domains has a Facebook account.
- 60% of this group of domains has a Twitter account.
- 20% of this group of domains has a Google+ account.
- The number of Twitter fans belonging to the competitor wikitravel.org tweet account is 5056 (since the last update).
- The number of Twitter Following for the competitor wikitravel.org tweet account is 761 (since the last update).
Seo
- The competitor floridashistoriccoast.com should get at least 104 visitors from the search engine per month.
- The URL https://www.visitaruba.com/ occurs most frequently in the search engine results.
- The main domain's best performing keyword is aruba and it was found on the position 25
- The domain wikitravel.org has the best search engine rankings average position.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
Server
- The compression of the HTML together with INLINE CSS and JS enables the competitor visitflorida.com website to save 3.4KiB kb each time the page is loaded.
- The number of static elements on the wikitravel.org page is 67.
- The total amount of the website requests on competitor wikitravel.org was calculated at 24 kb.
- The entire HTML files of the main domain homepage weighs 444 kb.
- The version for smartphones and tablets of the main domain has achieved 99 points for user-experience (how user-friendly a website is).