Mini
Content Marketing comparison of websites for usz.ch
usz.ch
unispital-basel.ch
insel.ch
luks.ch
spital-limmattal.ch
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | usz.ch | insel.ch | spital-limmattal.ch | unispital-basel.ch | luks.ch | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
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Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | 761282 | 355324 | x | 1019509 | x |
| Youtube subscribers | x | 596 | x | 9460 | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | 326 | 194 | x | 500 | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | usz.ch | insel.ch | spital-limmattal.ch | unispital-basel.ch | luks.ch |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 59,670 | 552,806 | 4,120 | 23,366 | 27,999 |
| Number of Referring Domains (Content Popularity) (day) | 3,294 | 2,477 | 322 | 1,632 | 1,198 |
| Number of URLs found in the index (day) | 45,644 | 159,876 | 5,905 | 1,472,608 | 19,516 |
| Number of IPs that refer to domain (day) | 2,297 | 1,885 | 224 | 1,228 | 757 |
| Number of subnets that refer to domain (day) | 1,759 | 1,444 | 189 | 939 | 592 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 22 | 16 | x | 7 | 2 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 138 | 44 | x | 58 | 55 |
| Number of governmental and .gov - related domains that refer to domain (day) | 17 | 3 | x | 1 | x |
| Number of government and .gov - related external backlinks that link to domain (day) | 41 | 7 | x | 1 | x |
| The exact number of educational domains that refer to domain (day) | 10 | 7 | x | 2 | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 27 | 10 | x | 5 | x |
| The exact number of government domains that refer to domain (day) | x | x | x | x | x |
| The exact number of government links that refer to domain (day) | x | x | x | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 2 | 4 | 1 | 2 | 0 |
| The number of outgoing links for this domain (day) | 2 | 6 | 1 | 2 | 0 |
| Average number of internal links for domain (day) | 35 | 47 | 50 | 26 | 13 |
| Link Strength of Referring Domains (Content Popularity) (day) | 44 | 45 | 39 | 43 | 41 |
| Authority of Referring Domains (Content Popularity) (day) | 52 | 50 | 21 | 51 | 54 |
| TrustMetric value for domain (day) - Majestic metric | 52 | 50 | 21 | 51 | 54 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Willkommen am UniversitätsSpital Zürich – Wir wissen weiter. – UniversitätsSpital Zürich |
|
| Desktop speed score | 43 |
|---|---|
| Mobile speed score | 27 |
| Mobile usability score | 99 |
| Number of all page resources | 64 |
| Number of static page resources | 48 |
| Number of JS page resources | 21 |
| Number of styles (CSS) page resources | 2 |
| Total request weight | 7 kb |
| HTML response weight | 87 kb |
| CSS response weight | 530 kb |
| Images response weight | 684 kb |
| JS response weight | 1250 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://usz.ch/
http://www.usz.ch/
http://www.usz.ch/cookie-check?trg=PNNeciNTzYO5D6sBKnUmcMTZzuoNblunv5bR8dpNbw0SZWgTM9d6GSZ-DAaUcNDM
http://www.usz.ch/Seiten/default.aspx
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Cache (desktop) by setting expiry date for http://static.hotjar.com/c/hotjar-547109.js?sv=5
http://tags.tiqcdn.com/utag/dwb-ch/usz/prod/utag.js
http://tags.tiqcdn.com/utag/tiqapp/utag.v.js?a=dwb-ch/usz/201903071223&cb=1552002212158
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Cache (mobile) by setting expiry date for http://static.hotjar.com/c/hotjar-547109.js?sv=5
http://tags.tiqcdn.com/utag/dwb-ch/usz/prod/utag.js
http://www.googletagmanager.com/gtm.js?id=GTM-KCZFKG
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Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
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Minify your CSS files (desktop) http://www.usz.ch/_layouts/15/1031/styles/Themable/corev15.css?rev=7N1EWcXHVJzCtxjPT3NbtQ%3D%3D - 80.7KiB (26%)
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Minify your CSS files (mobile) http://www.usz.ch/_layouts/15/1031/styles/Themable/corev15.css?rev=7N1EWcXHVJzCtxjPT3NbtQ%3D%3D - 80.7KiB (26%)
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Minify HTML files (desktop) http://www.usz.ch/Seiten/default.aspx - 15.6KiB (19%)
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Minify HTML files (mobile) http://www.usz.ch/Seiten/default.aspx - 15.4KiB (19%)
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Minify JavaScript files (desktop) http://www.usz.ch/ScriptResource.axd?d=tWuAcO2KxG69b5XaWcUlQ19bvXn1PGwPgdVCyVhEdkwIDw2Y0868MpoIZML6OamFfuAwih_La4gus_tPs6sAzruVfuDv2DJXd9kTPKonDTs0OvdF80gvPxKJGG5sGMmFpAdENpfxqlTW3Sw4uCIY_Sz_BhthyMe6vENkXZWSRCc1&t=29665526 - 8.3KiB (31%)
http://www.usz.ch/WebResource.axd?d=l8EjtuiSozAom989-rDVmEwXWpBnXuCeasv_v0g4d_SWQq3EJIyd05KTVG_lX-qDbsYgL2rIEUeywCxsnF7BUnVp_5tn8RFLiJ6Wnqr-75I1&t=636765499264470882 - 6.8KiB (31%)
http://www.usz.ch/_layouts/15/usz.sharepoint.web/ribbon/rteactions.js?rev=o47R4dKrgePsrncDsGNcDA%3D%3D - 6.6KiB (39%)
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Minify JavaScript files (mobile) http://www.usz.ch/ScriptResource.axd?d=tWuAcO2KxG69b5XaWcUlQ19bvXn1PGwPgdVCyVhEdkwIDw2Y0868MpoIZML6OamFfuAwih_La4gus_tPs6sAzruVfuDv2DJXd9kTPKonDTs0OvdF80gvPxKJGG5sGMmFpAdENpfxqlTW3Sw4uCIY_Sz_BhthyMe6vENkXZWSRCc1&t=29665526 - 8.3KiB (31%)
http://www.usz.ch/WebResource.axd?d=l8EjtuiSozAom989-rDVmEwXWpBnXuCeasv_v0g4d_SWQq3EJIyd05KTVG_lX-qDbsYgL2rIEUeywCxsnF7BUnVp_5tn8RFLiJ6Wnqr-75I1&t=636765499264470882 - 6.8KiB (31%)
http://www.usz.ch/_layouts/15/usz.sharepoint.web/ribbon/rteactions.js?rev=o47R4dKrgePsrncDsGNcDA%3D%3D - 6.6KiB (39%)
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Optimize image files (desktop) http://www.usz.ch/Lists/HeaderImages/xmas.jpg - 57.9KiB (15%)
http://www.usz.ch/PublishingImages/Baby.png?RenditionID=8 - 5.1KiB (13%)
http://www.usz.ch/SiteCollectionImages/twitter.png - 2.8KiB (66%)
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 2394.
- The competing domain spital-limmattal.ch has achieved a score of 947
Content
- For the popular word spital, this would be a similar word combination: inselspital, spitalregion, unispital, akutspital, spitalstrasse
- The word or combination of words with the worst "Count on Page" result on the competitors website is strassenverkehr headwind (based first 10 subpages of the domain under investigation).
- 922 Words / phrases were found at competitor "insel.ch".
- The term international only appears on one competitor's website - spital-limmattal.ch.
- The competitor insel.ch achieved a value of 10 for the metric: "Number of backlinks from .EDU domains (daily value)".
Social media
- The main domain has an Instagram account.
- The main domain has a LinkedIn account.
- 80% of this group of domains has a Twitter account.
- The number of YouTube views of the competitor unispital-basel.ch youtube account is 336263 (since the last update).
- The competitor insel.ch youtube account has reached a subscribers number of 530 (since the last update)
Seo
- This free report has been updated for the main domain on 2020-02-18.
- The average position in the search engine rankings for the main domain is 49.
- The data of the search engine results was updated on the 2020-02-18 for the domain luks.ch.
- The competitors (unispital-basel.ch) best performing keyword is tumorzentrum and it was found on the position 1
- The average number of visitors expected from the search engine for the competitors websites is 408033.
Server
- Javascript on the main domain hold 51% of all data transfers.
- It would be an advantage to compress the image at the main domain: http://www.usz.ch/SiteCollectionImages/Linkedin.png in order to 2.6KiB kb.
- The desktop version of the main domain received an Insights value of 43 for the performance.
- The total amount of the website requests on the main domain was calculated at 7 kb.
- The version for smartphones and tablets of the main domain has achieved 99 points for user-experience (how user-friendly a website is).