Mini Content Marketing comparison of websites for us.vwr.com

bio-rad.com

75%
Change competitor

us.vwr.com

43%

staples.co.uk

38%
Change competitor

thomassci.com

35%
Change competitor

thermofisher.com.au

35%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric us.vwr.com bio-rad.com thermofisher.com.au staples.co.uk thomassci.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x 155 462
Youtube comments x x x x x
Youtube videos x x x 36 85

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric us.vwr.com bio-rad.com thermofisher.com.au staples.co.uk thomassci.com
Number of Referring Backlinks (Content Popularity) (day) 326,533 1,084,773 1,822,713 1,350,088 130,689
Number of Referring Domains (Content Popularity) (day) 1,792 6,120 403 3,812 1,452
Number of URLs found in the index (day) 52,848,402 1,443,826 90,225 160,530 2,574,504
Number of IPs that refer to domain (day) 1,591 4,766 336 2,606 1,013
Number of subnets that refer to domain (day) 1,423 4,068 311 1,767 846
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 185 344 13 9 31
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 571 2,844 27 46 47
Number of governmental and .gov - related domains that refer to domain (day) 9 17 2 x 2
Number of government and .gov - related external backlinks that link to domain (day) 11 38 6 x 8
The exact number of educational domains that refer to domain (day) 177 203 1 x 28
Number of Backlinks from .EDU Domains (Content Popularity) (day) 559 2,117 2 x 43
The exact number of government domains that refer to domain (day) 9 13 x x 2
The exact number of government links that refer to domain (day) 11 29 x x 8
Average number of outgoing links to unique domains for that domain (day) 2 2 5 5 3
The number of outgoing links for this domain (day) 2 4 7 5 3
Average number of internal links for domain (day) 663 42 23 261 286
Link Strength of Referring Domains (Content Popularity) (day) 43 48 41 43 35
Authority of Referring Domains (Content Popularity) (day) 51 65 26 53 43
TrustMetric value for domain (day) - Majestic metric 51 65 26 53 43

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
VWR International - Chemicals and Laboratory Scientific Supplies | VWR
Desktop speed score 48
Mobile speed score 37
Mobile usability score 72
Number of all page resources 218
Number of static page resources 120
Number of JS page resources 20
Number of styles (CSS) page resources 6
Total request weight 34 kb
HTML response weight 335 kb
CSS response weight 358 kb
Images response weight 1422 kb
JS response weight 770 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://assets.adobedtm.com/c876840ac68fc41c08a580a3fb1869c51ca83380/satelliteLib-9e73a51b4afcf910eb63cbe6bccc6ab3267fd79b.js
https://nexus.ensighten.com/choozle/323/Bootstrap.js
https://www.googletagmanager.com/gtm.js?id=GTM-55B63D
Cache (mobile) by setting expiry date for
https://assets.adobedtm.com/c876840ac68fc41c08a580a3fb1869c51ca83380/satelliteLib-9e73a51b4afcf910eb63cbe6bccc6ab3267fd79b.js
https://nexus.ensighten.com/choozle/323/Bootstrap.js
https://www.googletagmanager.com/gtm.js?id=GTM-55B63D
Speed up server response time
Response time in 0.50 seconds
Minify your CSS files (desktop)
https://us.vwr.com/css/master.css?version=12012016 - 9.5KiB (27%)
https://us.vwr.com/css/headerstyles10.css?version=12012016 - 2.3KiB (25%)
Minify your CSS files (mobile)
https://us.vwr.com/css/master.css?version=12012016 - 9.5KiB (27%)
https://us.vwr.com/css/headerstyles10.css?version=12012016 - 2.3KiB (25%)
Minify HTML files (desktop)
https://us.vwr.com/store/ - 8KiB (15%)
Minify HTML files (mobile)
https://us.vwr.com/store/ - 8KiB (15%)
Minify JavaScript files (desktop)
https://us.vwr.com/js/jquery.flexslider.js - 4.1KiB (38%)
https://tp.multiview.com/dpx.js?cid=10878&m=1&action=100&segment=sfcid_251384 - 1.6KiB (37%)
Minify JavaScript files (mobile)
https://us.vwr.com/js/jquery.flexslider.js - 4.1KiB (38%)
https://tp.multiview.com/dpx.js?cid=10878&m=1&action=100&segment=sfcid_251384 - 1.6KiB (37%)
Optimize image files (desktop)
https://us.vwr.com/us.vwr.com/en_US/images/bioprocessing_735.jpg - 68.7KiB (50%)
https://us.vwr.com/us.vwr.com/en_US/images/electronic_pipettes_735.jpg - 34.8KiB (44%)
https://us.vwr.com/us.vwr.com/en_US/images/vwr_custom_manufacturing_services_735.jpg - 34.7KiB (45%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1508.
  • The competing domain thermofisher.com.au has achieved a score of 1220

Content

  • The competitor bio-rad.com achieved a value of 2117 for the metric: "Number of backlinks from .EDU domains (daily value)".
  • Competitor thomassci.com has achieved a value of 2 for the metric: "Number of referring .GOV domains (daily value)".
  • The competitor thermofisher.com.au has achieved a value of 26 for the metric: "Trust metric - Majestic metric".
  • The achieved value for the metric: "Number of backlinks from .EDU similar to .EDU domains (daily value)" is 571 .
  • The achieved value for the metric: "Number of referring .GOV and similar to .GOV domains (daily value)" is 9 .

Social media

  • A link to Twitter has been found on the domain thermofisher.com.au.
  • The domain staples.co.uk has a YouTube account.
  • Facebook gives the category Biotechnology Company for the domain thermofisher.com.au.
  • 0% of this group of domains has a Instagram account.
  • The number of YouTube views of the competitor thomassci.com youtube account is 114872 (since the last update).

Seo

  • The data of the search engine results was updated on the 2020-01-30 for the domain staples.co.uk.
  • In the search engine rankings below, the average position for the competitor thomassci.com is: 62.
  • The URL https://us.vwr.com/store/product/101320-522/sobag-agar-100mm-plts-pk20 occurs most frequently in the search engine results.
  • The main domain has a number of expected visitor coming from the search engine of 189 per month (traffic).
  • The average number of visitors expected from the search engine for the competitors websites is 8519.

Server

  • Static objects of the competitor bio-rad.com are numerous and http://www.bio-rad.com/evMediaBin/img/1x1grey.gif, http://www.bio-rad.com/evMediaBin/img/biorad_logo.gif, http://www.bio-rad.com/evMediaBin/img/loading.gif, http://www.bio-rad.com/evportal/framework/skins/evolution/images/1x1grey.gif could have information about their expiry date and be loaded from the cache of the browser.
  • The desktop version of the website bio-rad.com had 65 points scored at Google Insights.
  • The number of Javascript resources (on the homepage of the competitor bio-rad.com) is 10 .
  • The mobile version of the competitor bio-rad.com achieved 55 points for the server response and website loading times in the Google Insights test.
  • The number of Javascript resources (on the homepage of the main domain) is 20 .