Mini Content Marketing comparison of websites for ups.com

pwc.ch

57%
Change competitor

emirates.com

38%
Change competitor

sap.com

23%
Change competitor

home.kpmg.com

22%
Change competitor

ups.com

18%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric ups.com pwc.ch emirates.com sap.com home.kpmg.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x 1460 969000 110000 13800
Youtube comments x x x x x
Youtube videos x 393 848 1095 2969

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric ups.com pwc.ch emirates.com sap.com home.kpmg.com
Number of Referring Backlinks (Content Popularity) (day) 38,527,946 296,439 5,135,677 27,859,654 4,940,303
Number of Referring Domains (Content Popularity) (day) 66,256 1,978 35,087 61,340 20,151
Number of URLs found in the index (day) 585,383 22,463 656,955 3,536,436 102,436
Number of IPs that refer to domain (day) 45,758 1,698 23,440 43,794 15,753
Number of subnets that refer to domain (day) 30,827 1,403 16,063 29,525 12,214
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 677 5 95 613 349
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 55,239 17 16,738 38,539 1,794
Number of governmental and .gov - related domains that refer to domain (day) 119 1 56 86 71
Number of government and .gov - related external backlinks that link to domain (day) 3,103 2 301 1,111 397
The exact number of educational domains that refer to domain (day) 570 5 26 288 169
Number of Backlinks from .EDU Domains (Content Popularity) (day) 9,958 17 75 3,635 885
The exact number of government domains that refer to domain (day) 90 x 1 23 18
The exact number of government links that refer to domain (day) 380 x 3 182 44
Average number of outgoing links to unique domains for that domain (day) 1 3 5 1 0
The number of outgoing links for this domain (day) 1 5 6 2 0
Average number of internal links for domain (day) 41 16 109 59 0
Link Strength of Referring Domains (Content Popularity) (day) 69 42 59 69 51
Authority of Referring Domains (Content Popularity) (day) 85 46 77 80 42
TrustMetric value for domain (day) - Majestic metric 85 46 77 80 42

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Global Home: UPS - United States
Desktop speed score 79
Mobile speed score 56
Mobile usability score 100
Number of all page resources 107
Number of static page resources 39
Number of JS page resources 49
Number of styles (CSS) page resources 5
Total request weight 21 kb
HTML response weight 267 kb
CSS response weight 1048 kb
Images response weight 32 kb
JS response weight 3972 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://ups.com/
https://www.ups.com/
https://www.ups.com/us/en/global.page
Cache (desktop) by setting expiry date for
https://cdn5.userzoom.com/files/js/QzI2OFQzOCAg.js?t=uz_til&cuid=27A733EB49F6DF1188490022196C4538
https://cdn5.userzoom.com/voc/files/4DC79257C995E81180D90050569444FB/voc.js
https://c.go-mpulse.net/api/config.json?key=TADEN-6MDCS-UHH5M-YHPKQ-2GBH3&d=www.ups.com&t=5209630&v=1.571.0&if=&sl=1&si=5cuy0zm0ydhg2e29-pui4w0&plugins=AK,ConfigOverride,Continuity,PageParams,IFrameDelay,AutoXHR,SPA,Angular,Backbone,Ember,History,RT,CrossDomain,BW,PaintTiming,NavigationTiming,ResourceTiming,Memory,CACHE_RELOAD,Errors,TPAnalytics,UserTiming,LOGN&acao=
Cache (mobile) by setting expiry date for
https://cdn5.userzoom.com/files/js/QzI2OFQzOCAg.js?t=uz_til&cuid=27A733EB49F6DF1188490022196C4538
https://cdn5.userzoom.com/voc/files/4DC79257C995E81180D90050569444FB/voc.js
https://c.go-mpulse.net/api/config.json?key=TADEN-6MDCS-UHH5M-YHPKQ-2GBH3&d=www.ups.com&t=5209630&v=1.571.0&if=&sl=0&si=5cuy0zm0ydhg2e29-NaN&plugins=AK,ConfigOverride,Continuity,PageParams,IFrameDelay,AutoXHR,SPA,Angular,Backbone,Ember,History,RT,CrossDomain,BW,PaintTiming,NavigationTiming,ResourceTiming,Memory,CACHE_RELOAD,Errors,TPAnalytics,UserTiming,LOGN&acao=
Minify HTML files (desktop)
https://ups.inq.com/tagserver/postToServer.min.htm?codeVersion=1562799824867 - 114B (29%)
Minify HTML files (mobile)
https://ups.inq.com/tagserver/postToServer.min.htm?codeVersion=1562799824867 - 114B (29%)
Minify JavaScript files (desktop)
https://connect.facebook.net/signals/plugins/inferredEvents.js?v=2.8.51 - 646B (85%)
Minify JavaScript files (mobile)
https://connect.facebook.net/signals/plugins/inferredEvents.js?v=2.8.51 - 646B (85%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 705.
  • The competing domain sap.com has achieved a score of 869

Content

  • The word or combination of words with the worst "Count on Page" result on the competitors website is become irrelevant (based first 10 subpages of the domain under investigation).
  • The word or combination of words with the best median result regarding the frequency on the competitors website is kpmg (based on first 10 subpages of examined domain).
  • The term öffnen only appears on this website and not on the websites of the competition.
  • The competitor pwc.ch achieved a value of 17 for the metric: "Number of backlinks from .EDU domains (daily value)".
  • Competitor pwc.ch has achieved a value of 16 for the metric:"Average number of internal links".

Social media

  • A link to Twitter has been found on the domain sap.com.
  • Facebook gives the category Company for the domain home.kpmg.com.
  • 80% of this group of domains has a Twitter account.
  • The number of Twitter fans belonging to the competitor emirates.com tweet account is 1271653 (since the last update).
  • The number of instagram posts on the competitor emirates.com instagram account is 1597 (since the last update).

Seo

  • This free report has been updated for the competitor sap.com on 2020-02-08.
  • The average position in the search engine rankings for the website pwc.ch is 54.
  • The URL https://www.ups.com/de/de/services.page is the most common search engine result in our search engine rankings
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • On average, the competitors get at least 3657353 visitors per month from the search engine.

Server

  • The competitor sap.com has a number of pages indexed in the search engine of 51,600,000.
  • The CSS file on the competitor home.kpmg.com https://home.kpmg.com/content/dam/kpmg/others/css/privacy_fix.css could be compressed to save 18% - 105B kb.
  • The competitor's home.kpmg.com meta title is: KPMG International | KPMG | GLOBAL .
  • On the homepage, belonging to home.kpmg.com 3 CSS files can be identified.
  • The desktop version of the main domain received an Insights value of 100 for the performance.