Mini
Content Marketing comparison of websites for university.which.co.uk
thebalance.com
topuniversities.com
bankrate.com
thecompleteuniversityguide.co.uk
university.which.co.uk
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | university.which.co.uk | thebalance.com | topuniversities.com | bankrate.com | thecompleteuniversityguide.co.uk | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | university.which.co.uk | thebalance.com | topuniversities.com | bankrate.com | thecompleteuniversityguide.co.uk |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 26,422 | 7,881,367 | 1,769,128 | 13,954,086 | 282,090 |
| Number of Referring Domains (Content Popularity) (day) | 1,853 | 68,489 | 25,572 | 73,083 | 5,081 |
| Number of URLs found in the index (day) | 81,979 | 58,023 | 132,579 | 288,474 | 873,094 |
| Number of IPs that refer to domain (day) | 1,489 | 44,016 | 20,579 | 40,241 | 4,006 |
| Number of subnets that refer to domain (day) | 1,245 | 24,899 | 15,138 | 23,130 | 3,194 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 180 | 762 | 1,507 | 636 | 329 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 3,828 | 6,248 | 160,144 | 7,079 | 26,693 |
| Number of governmental and .gov - related domains that refer to domain (day) | 33 | 61 | 87 | 87 | 25 |
| Number of government and .gov - related external backlinks that link to domain (day) | 8,017 | 162 | 3,936 | 1,410 | 66 |
| The exact number of educational domains that refer to domain (day) | 2 | 610 | 369 | 589 | 28 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 3 | 4,278 | 47,891 | 6,734 | 93 |
| The exact number of government domains that refer to domain (day) | x | 47 | 6 | 80 | x |
| The exact number of government links that refer to domain (day) | x | 129 | 7 | 1,398 | x |
| Average number of outgoing links to unique domains for that domain (day) | 2 | 4 | 10 | 1 | 1 |
| The number of outgoing links for this domain (day) | 2 | 4 | 26 | 1 | 1 |
| Average number of internal links for domain (day) | 204 | 14 | 66 | 64 | 79 |
| Link Strength of Referring Domains (Content Popularity) (day) | 37 | 63 | 55 | 70 | 53 |
| Authority of Referring Domains (Content Popularity) (day) | 28 | 61 | 47 | 77 | 38 |
| TrustMetric value for domain (day) - Majestic metric | 28 | 61 | 47 | 77 | 38 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Which? University - find the best university & degree course |
|
| Desktop speed score | 22 |
|---|---|
| Mobile speed score | 22 |
| Mobile usability score | 99 |
| Number of all page resources | 82 |
| Number of static page resources | 58 |
| Number of JS page resources | 23 |
| Number of styles (CSS) page resources | 4 |
| Total request weight | 13 kb |
| HTML response weight | 465 kb |
| CSS response weight | 1419 kb |
| Images response weight | 4264 kb |
| JS response weight | 2810 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Cache (desktop) by setting expiry date for https://dtmw9u23bb9ya.cloudfront.net/assets/HESA_logo-489ac3fcb2bf4333595464c0a82f225440b46a91408b9ab044b181c97de23739.png
https://dtmw9u23bb9ya.cloudfront.net/assets/application-228e48986dbfdd6564d6f6d35e5132fff6747c191a6913cc7f188fd90babbd67.js
https://dtmw9u23bb9ya.cloudfront.net/assets/application-77fffc4fa88e9039dbd578321e405c0ce8d1aa726565e7a854a325e33116e94a.css
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Cache (mobile) by setting expiry date for https://dtmw9u23bb9ya.cloudfront.net/assets/HESA_logo-489ac3fcb2bf4333595464c0a82f225440b46a91408b9ab044b181c97de23739.png
https://dtmw9u23bb9ya.cloudfront.net/assets/application-228e48986dbfdd6564d6f6d35e5132fff6747c191a6913cc7f188fd90babbd67.js
https://dtmw9u23bb9ya.cloudfront.net/assets/application-77fffc4fa88e9039dbd578321e405c0ce8d1aa726565e7a854a325e33116e94a.css
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Speed up server response time
Response time in 0.27 seconds
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Optimize image files (desktop) https://dtmw9u23bb9ya.cloudfront.net/uploads/image/file/10469/square_medium_iStock-528983993-panel.jpg - 394.2KiB (96%)
https://dtmw9u23bb9ya.cloudfront.net/uploads/image/file/10468/square_medium_homepage-resultsday.jpg - 321.6KiB (96%)
https://dtmw9u23bb9ya.cloudfront.net/uploads/image/file/10172/square_medium_iStock_000055727822_Medium.jpg - 294.2KiB (96%)
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 938.
- The competing domain thecompleteuniversityguide.co.uk has achieved a score of 1121
Content
- The word or combination of words with the worst "Count on Page" result on the competitors website is international university (based first 10 subpages of the domain under investigation).
- The term world only occurs on the topuniversities.com website and not on the website of the main domain.
- Competitor bankrate.com has achieved a value of 1398 for the metric: "Number of incoming backlinks from .GOV domains (daily value)".
- The value achieved for the metric: "Number of incoming backlinks (daily value)" is 26422.
- The achieved value for the metric: "Trustmetric value for this domain - majestic metric" is 28 .
Social media
- A link to Twitter was found on the main domain.
- 100% of this group of domains has a Facebook account.
- 100% of this group of domains has a Twitter account.
- 20% of this group of domains has a Google+ account.
- The number of Twitter fans belonging to the competitor topuniversities.com tweet account is 22015 (since the last update).
Seo
- The URL https://www.topuniversities.com/subject-rankings/2019 is the most frequent url in our search engine rankings, which belongs to the competitor topuniversities.com
- This free report has been updated for the competitor thebalance.com on 2020-02-16.
- In the search engine rankings below, the average position for the competitor thebalance.com is: 53.
- The URL https://university.which.co.uk/ is the most common search engine result in our search engine rankings
- The domain :domain is the competitor with the most expected visitors per month from the search engine
Server
- The CSS of the competitor topuniversities.com website accounts for28% of all data transfers.
- The number of static elements on the topuniversities.com page is 151.
- The total amount of the website requests on competitor topuniversities.com was calculated at 31 kb.
- The mobile version of the competitor topuniversities.com achieved 38 points for the server response and website loading times in the Google Insights test.
- The entire HTML files of the main domain homepage weighs 465 kb.