Mini
Content Marketing comparison of websites for universe.com
universe.com
highly.co
Other competitor
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | universe.com | highly.co | |
|---|---|---|---|
Facebook
|
Facebook fans | x | x |
Twitter
|
Tweets | x | x |
| Twitter followers | x | x | |
| Twitter following (account is following) | x | x | |
| Twitter likes | x | x | |
Instagram
|
Instagram posts | x | x |
| Instagram followers | x | x | |
| Instagram following (account is following) | x | x | |
Youtube
|
Youtube views | x | x |
| Youtube subscribers | x | x | |
| Youtube comments | x | x | |
| Youtube videos | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | universe.com | highly.co |
|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 1,490,809 | 6,747 |
| Number of Referring Domains (Content Popularity) (day) | 11,913 | 380 |
| Number of URLs found in the index (day) | 84,242 | 845,825 |
| Number of IPs that refer to domain (day) | 8,738 | 355 |
| Number of subnets that refer to domain (day) | 6,414 | 339 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 70 | 6 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 963 | 11 |
| Number of governmental and .gov - related domains that refer to domain (day) | 23 | 2 |
| Number of government and .gov - related external backlinks that link to domain (day) | 96 | 119 |
| The exact number of educational domains that refer to domain (day) | 51 | 4 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 423 | 8 |
| The exact number of government domains that refer to domain (day) | 11 | x |
| The exact number of government links that refer to domain (day) | 53 | x |
| Average number of outgoing links to unique domains for that domain (day) | 0 | 4 |
| The number of outgoing links for this domain (day) | 0 | 4 |
| Average number of internal links for domain (day) | 9 | 24 |
| Link Strength of Referring Domains (Content Popularity) (day) | 52 | 28 |
| Authority of Referring Domains (Content Popularity) (day) | 46 | 10 |
| TrustMetric value for domain (day) - Majestic metric | 46 | 10 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Sell Tickets, Create Events & Discover Experiences - Universe |
|
| Desktop speed score | 38 |
|---|---|
| Mobile speed score | 47 |
| Mobile usability score | 96 |
| Number of all page resources | 87 |
| Number of static page resources | 61 |
| Number of JS page resources | 30 |
| Number of styles (CSS) page resources | 3 |
| Total request weight | 10 kb |
| HTML response weight | 392 kb |
| CSS response weight | 1151 kb |
| Images response weight | 2112 kb |
| JS response weight | 7353 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for https://embed.ticketmaster.com/tm.js
https://embed.universe.com/assets/listing-iframe-bootstrapper-2.15.0-293-g2b1fed9.js
https://embed.universe.com/assets/unii-styles-2.15.0-293-g2b1fed9.css
|
|
Cache (mobile) by setting expiry date for https://embed.ticketmaster.com/tm.js
https://embed.universe.com/assets/listing-iframe-bootstrapper-2.15.0-293-g2b1fed9.js
https://embed.universe.com/assets/unii-styles-2.15.0-293-g2b1fed9.css
|
|
Minify JavaScript files (desktop) https://embed.universe.com/assets/listing-iframe-bootstrapper-2.15.0-293-g2b1fed9.js - 1.9KiB (38%)
https://connect.facebook.net/en_US/fbds.js - 695B (33%)
|
|
Minify JavaScript files (mobile) https://embed.universe.com/assets/listing-iframe-bootstrapper-2.15.0-293-g2b1fed9.js - 1.9KiB (38%)
https://connect.facebook.net/en_US/fbds.js - 695B (33%)
|
|
Optimize image files (desktop) https://s1.ticketm.net/dam/a/44f/f966d3ef-a6ae-4255-92b2-37b792f8e44f_472601_TABLET_LANDSCAPE_LARGE_16_9.jpg - 761KiB (99%)
https://s1.ticketm.net/dam/c/07d/fda8c807-42eb-4b81-9f16-f3a8367e107d_106371_TABLET_LANDSCAPE_LARGE_16_9.jpg - 455.3KiB (99%)
https://multiverse.universe.com/assets/images/templates/index/categories/performances-dfc908eda5a63a550a311fd3f15091cb.jpg - 13.7KiB (30%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 2635.
- The competing domain highly.co has achieved a score of 2035
Content
- The word or combination of words with the best median result regarding the frequency is icon (based on first 10 subpages of examined domain).
- The word or combination of words with the lowest median result regarding the frequency is icon promote (based on first 10 subpages of examined domain).
- The competitor highly.co has achieved a value of 2 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
- The competitor highly.co achieved a value of 8 for the metric: "Number of backlinks from .EDU domains (daily value)".
- The achieved value for the metric: "Average number of internal links" is 9 .
Social media
- A link to Google+ was found on the main domain.
- A link to Instagram was found on the main domain.
- 50% of this group of domains has a Google+ account.
- 0% of this group of domains has a LinkedIn account.
- The number of Facebook fans belonging to the main domain facebook account is 9789 (since the last update).
Seo
- The competitor highly.co should get at least 518 visitors from the search engine per month.
- The search engine rankings update for the main domain took place on 2020-01-31.
- The best position ever found for the main domain was 3 and it was found the keyword :keyword.
- In the search engine rankings above, the average position of the main domain is: 61.
- The competing websites have an average search engine position of 525 in our rankings.
Server
- The compression of the HTML together with INLINE CSS and JS enables the competitor highly.co website to save 899B kb each time the page is loaded.
- It would be an advantage to compress the image at the competitor highly.co website: https://www.highly.co/images/illustration-clap.png in order to 7.7KiB kb.
- The main domain website could compress the JS file https://connect.facebook.net/en_US/fbds.js and save 695B kb (33%).
- When the homepage of the main domain is loaded once, 87 objects are downloaded (files, JS scripts, etc.).
- The entire CSS files of the main domain homepage weighs 1151 kb.