Mini Content Marketing comparison of websites for umassmed.edu

umassmed.edu

59%

chp.edu

49%
Change competitor

dartmouth-hitchcock.org

47%
Change competitor

medicine.uiowa.edu

37%
Change competitor

vumc.org

30%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric umassmed.edu medicine.uiowa.edu chp.edu dartmouth-hitchcock.org vumc.org
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x 111000 x
Youtube comments x x x x x
Youtube videos x x x 1287 x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric umassmed.edu medicine.uiowa.edu chp.edu dartmouth-hitchcock.org vumc.org
Number of Referring Backlinks (Content Popularity) (day) 2,092,333 20,442 427,931 1,061,408 1,091,222
Number of Referring Domains (Content Popularity) (day) 14,412 1,236 3,789 3,929 2,913
Number of URLs found in the index (day) 428,615 47,617 42,998 288,409 310,847
Number of IPs that refer to domain (day) 10,842 1,109 2,852 2,805 2,288
Number of subnets that refer to domain (day) 8,052 935 2,408 2,341 1,876
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 533 114 79 69 122
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 36,035 686 8,645 16,431 66,780
Number of governmental and .gov - related domains that refer to domain (day) 60 3 14 21 11
Number of government and .gov - related external backlinks that link to domain (day) 519 15 77 112 68
The exact number of educational domains that refer to domain (day) 401 104 74 64 114
Number of Backlinks from .EDU Domains (Content Popularity) (day) 34,706 642 8,637 16,425 66,763
The exact number of government domains that refer to domain (day) 52 3 12 19 11
The exact number of government links that refer to domain (day) 500 15 66 110 68
Average number of outgoing links to unique domains for that domain (day) 2 2 12 5 2
The number of outgoing links for this domain (day) 4 9 18 5 8
Average number of internal links for domain (day) 25 24 78 53 38
Link Strength of Referring Domains (Content Popularity) (day) 52 43 46 47 46
Authority of Referring Domains (Content Popularity) (day) 65 50 53 55 46
TrustMetric value for domain (day) - Majestic metric 65 50 53 55 46

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
University of Massachusetts Medical School (UMass Medical School)
Desktop speed score 34
Mobile speed score 33
Mobile usability score 95
Number of all page resources 79
Number of static page resources 68
Number of JS page resources 15
Number of styles (CSS) page resources 7
Total request weight 8 kb
HTML response weight 91 kb
CSS response weight 186 kb
Images response weight 3471 kb
JS response weight 692 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://cdn.syndication.twimg.com/widgets/timelines/247729307970052096?callback=__twttr.callbacks.tl_i0_247729307970052096_old&dnt=false&domain=umassmed.edu&lang=en&suppress_response_codes=true&t=1667108&tweet_limit=3
https://www.google-analytics.com/gtm/js?id=GTM-5CWTJPH&cid=526013879.1500397924
https://www.google-analytics.com/gtm/js?id=GTM-WQRSP2F&cid=526013879.1500397924
Cache (mobile) by setting expiry date for
https://cdn.syndication.twimg.com/widgets/timelines/247729307970052096?callback=__twttr.callbacks.tl_i0_247729307970052096_old&dnt=false&domain=umassmed.edu&lang=en&suppress_response_codes=true&t=1667108&tweet_limit=3
https://cdn.syndication.twimg.com/widgets/timelines/247729307970052096?callback=__twttr.callbacks.tl_i1_247729307970052096_old&dnt=false&domain=umassmed.edu&lang=en&suppress_response_codes=true&t=1667108&tweet_limit=3
https://cdn.syndication.twimg.com/widgets/timelines/247729307970052096?callback=__twttr.callbacks.tl_i2_247729307970052096_old&dnt=false&domain=umassmed.edu&lang=en&suppress_response_codes=true&t=1667108&tweet_limit=3
Speed up server response time
Response time in 0.90 seconds
Minify your CSS files (desktop)
http://umassmed.edu/static/css/homepage.css - 3.3KiB (27%)
Minify your CSS files (mobile)
http://umassmed.edu/static/css/homepage.css - 3.3KiB (27%)
Minify HTML files (desktop)
http://umassmed.edu/ - 43KiB (48%)
Minify HTML files (mobile)
http://umassmed.edu/ - 43KiB (48%)
Minify JavaScript files (desktop)
http://umassmed.edu/static/js/homepage.js - 1.4KiB (36%)
http://umassmed.edu/static/js/fancybox/source/helpers/jquery.fancybox-media.js - 859B (44%)
Minify JavaScript files (mobile)
http://umassmed.edu/static/js/homepage.js - 1.4KiB (36%)
http://umassmed.edu/static/js/fancybox/source/helpers/jquery.fancybox-media.js - 859B (44%)
Optimize image files (desktop)
http://umassmed.edu/globalassets/umassmed-students2/img_1605.jpg - 263.1KiB (51%)
http://umassmed.edu/globalassets/umassmednow/top-story/womens-history.png - 227.1KiB (70%)
http://umassmed.edu/globalassets/pathways-of-promise/images/pathwaysofpromise_logo_darkbluebg.png - 187.8KiB (94%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 2272.
  • The competing domain medicine.uiowa.edu has achieved a score of 1404

Content

  • The achieved value for the metric: "Number of referring .EDU and similar to .EDU domains (daily value)" is 533 .
  • The achieved value for the metric: "Number of backlinks from .EDU similar to .EDU domains (daily value)" is 36035 .
  • The achieved value for the metric: "Average number of internal links" is 25 .
  • The competitor medicine.uiowa.edu has achieved a value of 1109 for the metric: "Number of referring domains from different IPs (daily value)".
  • Competitor medicine.uiowa.edu has reached a value of 9 for the metric: "Number of outgoing links".

Social media

  • Facebook gives the category Hospital for the domain chp.edu.
  • The main domain category on Facebook is "Medical School".
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • The number of YouTube views of the competitor dartmouth-hitchcock.org youtube account is 19341580 (since the last update).
  • The number of Twitter favorites for the competitor chp.edu tweet account is 1091 (since the last update).

Seo

  • This free report has been updated for the main domain on 2020-02-15.
  • The best position ever found for the main domain was 40 and it was found the keyword :keyword.
  • The data of the search engine results was updated on the 2020-02-14 for the domain vumc.org.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The competing websites have an average search engine position of 68 in our rankings.

Server

  • The entire HTML files of the main domain homepage weighs 91 kb.
  • Graphic files (on the homepage of the main domain) have a size of 3471 kb.
  • AJavascript on the competitor medicine.uiowa.edu hold 20% of all data transfers.
  • The desktop version of the website chp.edu had 36 points scored at Google Insights.
  • Graphic files (on the homepage of the competitor chp.edu) have a size of 2835 kb.