Mini
Content Marketing comparison of websites for uline.com
zappos.com
staples.com
grainger.com
landsend.com
uline.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | uline.com | zappos.com | grainger.com | staples.com | landsend.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | uline.com | zappos.com | grainger.com | staples.com | landsend.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 486,516 | 7,840,497 | 719,271 | 4,237,626 | 2,865,495 |
| Number of Referring Domains (Content Popularity) (day) | 10,484 | 42,095 | 18,881 | 32,229 | 15,785 |
| Number of URLs found in the index (day) | 210,962 | 8,132,470 | 6,300,199 | 3,053,292 | 1,485,099 |
| Number of IPs that refer to domain (day) | 7,690 | 27,528 | 12,429 | 22,273 | 10,897 |
| Number of subnets that refer to domain (day) | 5,178 | 17,113 | 8,591 | 14,369 | 7,657 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 67 | 115 | 285 | 298 | 175 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 215 | 679 | 1,555 | 1,912 | 11,909 |
| Number of governmental and .gov - related domains that refer to domain (day) | 9 | 10 | 37 | 66 | 11 |
| Number of government and .gov - related external backlinks that link to domain (day) | 20 | 30 | 155 | 266 | 272 |
| The exact number of educational domains that refer to domain (day) | 57 | 99 | 268 | 282 | 161 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 157 | 643 | 1,502 | 1,870 | 11,888 |
| The exact number of government domains that refer to domain (day) | 7 | 8 | 36 | 65 | 11 |
| The exact number of government links that refer to domain (day) | 14 | 28 | 153 | 264 | 272 |
| Average number of outgoing links to unique domains for that domain (day) | 2 | 4 | 3 | 10 | 1 |
| The number of outgoing links for this domain (day) | 3 | 5 | 4 | 20 | 2 |
| Average number of internal links for domain (day) | 63 | 212 | 73 | 363 | 32 |
| Link Strength of Referring Domains (Content Popularity) (day) | 53 | 56 | 49 | 54 | 50 |
| Authority of Referring Domains (Content Popularity) (day) | 62 | 76 | 67 | 73 | 67 |
| TrustMetric value for domain (day) - Majestic metric | 62 | 76 | 67 | 73 | 67 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title ULINE - Shipping Boxes, Shipping Supplies, Packaging Materials, Packing Supplies |
|
| Desktop speed score | 65 |
|---|---|
| Mobile speed score | 55 |
| Mobile usability score | 96 |
| Number of all page resources | 25 |
| Number of static page resources | 12 |
| Number of JS page resources | 7 |
| Number of styles (CSS) page resources | 2 |
| Total request weight | 5 kb |
| HTML response weight | 33 kb |
| CSS response weight | 158 kb |
| Images response weight | 700 kb |
| JS response weight | 740 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for https://www.uline.com/fonts/catalogfonts4web.css
https://www.uline.com/images/CloseFlyout.png
https://www.uline.com/images/HomePageSprite.png
|
|
Cache (mobile) by setting expiry date for https://www.googletagmanager.com/gtm.js?id=GTM-KLD9QD
https://bat.bing.com/bat.js
https://www.google-analytics.com/analytics.js
|
|
Minify your CSS files (mobile) https://m.uline.com/h5/module/default_stylesheet.w_760-wk_Android_6.0.1-v6.71hc.css - 4KiB (39%)
https://m.uline.com/h5/css/myAccount.w_760-wk_Android_6.0.1-1501214660000hc.css - 1.8KiB (30%)
|
|
Minify HTML files (desktop) https://www.uline.com/ - 983B (13%)
|
|
Minify HTML files (mobile) https://m.uline.com/h5/r/uline.com/ - 1.8KiB (18%)
|
|
Minify JavaScript files (mobile) https://m.uline.com/h5/module/default_script.w_760-wk_Android_6.0.1-v6.71hc.js - 12.4KiB (22%)
https://m.uline.com/h5/js/ext.carouselize.w_760-wk_Android_6.0.1-1500006306000hc.js - 2.7KiB (53%)
https://m.uline.com/h5/js/myAccount.w_760-wk_Android_6.0.1-1502437357000hc.js - 2.1KiB (31%)
|
|
Optimize image files (desktop) https://images.uline.com/is/image/content/dam/images/homepage/august_2017/us/composite_US.jpg?&hei=2000&qlt=99&iccEmbed=1&icc=AdobeRGB - 155.1KiB (61%)
https://images.uline.com/is/image/content/dam/images/homepage/august_2017/us/feature1_2_US.jpg?&hei=421&iccEmbed=1&icc=AdobeRGB - 101KiB (61%)
https://www.uline.com/images/CloseFlyout.png - 49.2KiB (99%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 881.
- The competing domain zappos.com has achieved a score of 2745
Content
- The term label only appears on one competitor's website - landsend.com.
- The competitor landsend.com has achieved a value of 50 for the metric: "Link power of the referring domains".
- The value reached for the metric: "Number of referring domains from different IPs (daily value)" is 7690.
- The achieved value for the metric: "Number of referring .GOV and similar to .GOV domains (daily value)" is 9 .
- The value achieved for the metric: "Link power of the referring domains" is 53 .
Social media
- 100% of this group of domains has a Instagram account.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
- The number of Twitter tweets belonging to the competitor grainger.com tweet account is 9278 (since the last update).
- Number of Instagram followers, which belong to the competitor zappos.com has been 375223 since the last check.
- The number of Instagram Following for the competitor zappos.com instagram account is 528 (since the last update).
Seo
- The URL https://www.uline.com/Cls_37/Carts is the most common search engine result in our search engine rankings
- The average position in the search engine rankings for the main domain is 56.
- From this group of websites, the domain zappos.com has the best average position among in search engine rankings.
- The competing websites have an average search engine position of 429120 in our rankings.
- The average number of visitors expected from the search engine for the competitors websites is 858239.
Server
- It would be an advantage to compress the image at the competitor staples.com website: https://s7d5.scene7.com/is/image/Staples/m002725729_sc7?$std$ in order to 4.4KiB kb.
- When the homepage of the competitor staples.com is loaded once, 243 objects are downloaded (files, JS scripts, etc.).
- On the homepage, belonging to staples.com 12 CSS files can be identified.
- When the homepage of the main domain is loaded once, 25 objects are downloaded (files, JS scripts, etc.).
- The HTML script of the main domain weighs 740 kb.