Mini Content Marketing comparison of websites for ubs-kidscup.ch

home.lvzo.ch

54%
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swiss-athletics-sprint.ch

39%
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ubs-kidscup.ch

37%

labb.ch

26%
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lag-gossau.ch

25%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric ubs-kidscup.ch swiss-athletics-sprint.ch lag-gossau.ch labb.ch home.lvzo.ch
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric ubs-kidscup.ch swiss-athletics-sprint.ch lag-gossau.ch labb.ch home.lvzo.ch
Number of Referring Backlinks (Content Popularity) (day) 52,567 2,561 74 182 2
Number of Referring Domains (Content Popularity) (day) 381 73 20 40 2
Number of URLs found in the index (day) 36,751 599 23,150 857 547
Number of IPs that refer to domain (day) 305 67 17 35 2
Number of subnets that refer to domain (day) 219 58 14 33 2
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x x x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x x x x
Number of governmental and .gov - related domains that refer to domain (day) x x x x x
Number of government and .gov - related external backlinks that link to domain (day) x x x x x
The exact number of educational domains that refer to domain (day) x x x x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x x x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) 5 2 2 4 6
The number of outgoing links for this domain (day) 5 2 2 6 6
Average number of internal links for domain (day) 30 16 101 27 34
Link Strength of Referring Domains (Content Popularity) (day) 37 12 7 13 11
Authority of Referring Domains (Content Popularity) (day) 24 15 3 16 x
TrustMetric value for domain (day) - Majestic metric 24 15 3 16 x

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Home - UBS Kids Cup
Desktop speed score 28
Mobile speed score 28
Mobile usability score 88
Number of all page resources 94
Number of static page resources 77
Number of JS page resources 19
Number of styles (CSS) page resources 8
Total request weight 9 kb
HTML response weight 49 kb
CSS response weight 199 kb
Images response weight 2969 kb
JS response weight 317 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://ubs-kidscup.ch/images/content_images/Fam_Br%C3%BCgger_Bestenliste_Pos3.jpg
http://ubs-kidscup.ch/images/content_images/FinisherClip2017_565x230_Pos1.jpg
http://ubs-kidscup.ch/images/content_images/Weg_in_den_Final.jpg
Cache (mobile) by setting expiry date for
http://ubs-kidscup.ch/images/content_images/Fam_Br%C3%BCgger_Bestenliste_Pos3.jpg
http://ubs-kidscup.ch/images/content_images/FinisherClip2017_565x230_Pos1.jpg
http://ubs-kidscup.ch/images/content_images/Weg_in_den_Final.jpg
Speed up server response time
Response time in 0.30 seconds
Minify your CSS files (desktop)
http://ubs-kidscup.ch/modules/mod_slideshowck/themes/default/css/camera.css - 559B (18%)
Minify your CSS files (mobile)
http://ubs-kidscup.ch/modules/mod_slideshowck/themes/default/css/camera.css - 559B (18%)
Minify JavaScript files (desktop)
http://ubs-kidscup.ch/templates/ubskidscup-pages/js/jquery.lazyload.js - 1.2KiB (46%)
http://ubs-kidscup.ch/modules/mod_responsivemenu/js/jquery.easing.1.3.js - 1.1KiB (58%)
http://ubs-kidscup.ch/media/plg_system_topofthepage/jquery.easing.min.js - 1,003B (53%)
Minify JavaScript files (mobile)
http://ubs-kidscup.ch/templates/ubskidscup-pages/js/jquery.lazyload.js - 1.2KiB (46%)
http://ubs-kidscup.ch/modules/mod_responsivemenu/js/jquery.easing.1.3.js - 1.1KiB (58%)
http://ubs-kidscup.ch/media/plg_system_topofthepage/jquery.easing.min.js - 1,003B (53%)
Optimize image files (desktop)
http://ubs-kidscup.ch/images/frontpage/interaktiv/Cool_and_Clean.jpg - 704.9KiB (96%)
http://ubs-kidscup.ch/images/desktop_ad/WKZ_PopUp_640x480_Familien.jpg - 158KiB (65%)
http://ubs-kidscup.ch/images/slide/ubs_header/UBS_Wettbewerb_Slider_DE.jpg?1498611413066 - 154KiB (74%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 826.
  • The competing domain labb.ch has achieved a score of 572

Content

  • The word or combination of words with the worst "Count on Page" result is fotogalerien swiss (based first 10 subpages of the domain under investigation).
  • The word or combination of words with the best median result regarding the frequency is kids (based on first 10 subpages of examined domain).
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "257:195".
  • The term über only appears on one competitor's website - home.lvzo.ch.
  • Competitor home.lvzo.ch has achieved a value of 34 for the metric:"Average number of internal links".

Social media

  • On Facebook the main domain was categorized as "Sports League".
  • 40% of this group of domains has a Facebook account.
  • 0% of this group of domains has a Twitter account.
  • 0% of this group of domains has a LinkedIn account.
  • 0% of this group of domains has a Youtube account.

Seo

  • In the search engine rankings above, the average position of the main domain is: 43.
  • The main domain has a number of expected visitor coming from the search engine of 294420 per month (traffic).
  • From this group of websites, the domain swiss-athletics-sprint.ch has the best average position among in search engine rankings.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The competing websites have an average search engine position of 279516 in our rankings.

Server

  • The CSS file on the main domain http://ubs-kidscup.ch/modules/mod_slideshowck/themes/default/css/camera.css could be compressed to save 18% - 559B kb.
  • The number of Javascript resources (on the homepage of the main domain) is 19 .
  • The entire CSS files of the main domain homepage weighs 199 kb.
  • The server of the competitor swiss-athletics-sprint.ch responded within0.38 seconds.
  • It would be an advantage to compress the image at the competitor lag-gossau.ch website: http://lag-gossau.ch/modules/mod_news_pro_gk4/cache/k2.items.cache.4246b121d2dc949b8f082c5f57840a3b_Lnsp_185.jpg in order to 1.2KiB kb.