Mini Content Marketing comparison of websites for travelina.ch

hotelplan.ch

100%
Change competitor

travelina.ch

20%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric travelina.ch hotelplan.ch
Twitter followers x x
Twitter following (account is following) x x
Twitter likes x x
Instagram followers x x
Instagram following (account is following) x x
Youtube subscribers x 987
Youtube comments x x
Youtube videos x 109

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric travelina.ch hotelplan.ch
Number of Referring Backlinks (Content Popularity) (day) 328 257,117
Number of Referring Domains (Content Popularity) (day) 40 1,400
Number of URLs found in the index (day) 68,058 307,149
Number of IPs that refer to domain (day) 34 813
Number of subnets that refer to domain (day) 32 647
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x
Number of governmental and .gov - related domains that refer to domain (day) x x
Number of government and .gov - related external backlinks that link to domain (day) x x
The exact number of educational domains that refer to domain (day) x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x
The exact number of government domains that refer to domain (day) x x
The exact number of government links that refer to domain (day) x x
Average number of outgoing links to unique domains for that domain (day) 0 2
The number of outgoing links for this domain (day) 0 2
Average number of internal links for domain (day) 2 23
Link Strength of Referring Domains (Content Popularity) (day) 20 46
Authority of Referring Domains (Content Popularity) (day) 22 49
TrustMetric value for domain (day) - Majestic metric 22 49

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
TRAVELINA - Hotels, Ferienwohnungen, Ferienhäuser buchen ohne Kreditkarte
Desktop speed score 21
Mobile speed score 26
Mobile usability score 90
Number of all page resources 114
Number of static page resources 36
Number of JS page resources 15
Number of styles (CSS) page resources 12
Total request weight 13 kb
HTML response weight 111 kb
CSS response weight 431 kb
Images response weight 3392 kb
JS response weight 439 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://travelina.ch/
https://travelina.ch/
http://www.travelina.ch/
https://www.travelina.ch/
https://www.travelina.ch/de
Cache (desktop) by setting expiry date for
https://www.travelina.ch/front/css/app_1.min.css
https://www.travelina.ch/front/css/app_2.min.css
https://www.travelina.ch/front/css/custom.css
Cache (mobile) by setting expiry date for
https://www.travelina.ch/front/css/app_1.min.css
https://www.travelina.ch/front/css/app_2.min.css
https://www.travelina.ch/front/css/custom.css
Speed up server response time
Response time in 2 seconds
Minify HTML files (desktop)
https://www.travelina.ch/de - 1.8KiB (15%)
Minify HTML files (mobile)
https://www.travelina.ch/de - 1.8KiB (15%)
Minify JavaScript files (desktop)
https://www.travelina.ch/front/js/owl.carousel.js - 1.8KiB (22%)
https://www.travelina.ch/front/js/custom.js - 603B (40%)
Minify JavaScript files (mobile)
https://www.travelina.ch/front/js/owl.carousel.js - 1.8KiB (22%)
https://www.travelina.ch/front/js/custom.js - 603B (40%)
Optimize image files (desktop)
https://www.travelina.ch/uploads/thumbs/589c8c988c61d-400x266.jpg?token=df8e57f8b7328006d56a5e75978aee12 - 60.8KiB (88%)
https://www.travelina.ch/uploads/thumbs/file/56ae74e631e32dae32f5a0dbe789628b-400x266.jpeg?token=55d75f637bb61b68ed28e5c548145103 - 55.6KiB (88%)
https://www.travelina.ch/uploads/thumbs/589c83709fe47-400x266.jpg?token=563d8c75406d67c63abcc1f593e5d298 - 54.2KiB (87%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 635.
  • The competing domain hotelplan.ch has achieved a score of 3120

Content

  • It is very likely that you can register and open a user account on the competitors website "hotelplan.ch".
  • The word or combination of words with the worst "Count on Page" result is krems land (based first 10 subpages of the domain under investigation).
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "257:1458".
  • Competitor hotelplan.ch has reached a value of 1400 for the metric: "Number of referring domains (daily value)".
  • The competitor hotelplan.ch has achieved a value of 647 for the metric: "Number of referring domains from different IP C blocks".

Social media

  • A link to Twitter has been found on the domain hotelplan.ch.
  • The domain hotelplan.ch was defined as category: Travel Company on Facebook.
  • A link to Google+ was found on the competitors website: hotelplan.ch.
  • 50% of this group of domains has a Instagram account.
  • The competitor hotelplan.ch has created 75 youtube videos.

Seo

  • Of all the URLs found in the domain hotelplan.ch, "https://www.hotelplan.ch/" is the most frequently found URL in the search results.
  • The number of visitors from the search engine to the main domain is 26 per month.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The competing websites have an average search engine position of 1434550 in our rankings.
  • The average number of visitors expected from the search engine for the competitors websites is 717275.

Server

  • When the homepage of the competitor hotelplan.ch is loaded once, 63 objects are downloaded (files, JS scripts, etc.).
  • The HTML script of the competitor hotelplan.ch weighs 848 kb.
  • The version for smartphones and tablets of the competitor hotelplan.ch has achieved 99 points for user-experience (how user-friendly a website is).
  • The page http://travelina.ch/ has 4 unnecessary redirects until it shows a URL with content.
  • The mobile website of the main domain got a score of 26/100 points for the loading times.