Mini
Content Marketing comparison of websites for trailhead.salesforce.com
kb.mailchimp.com
zoho.com
auth0.com
trailhead.salesforce.com
twilio.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | trailhead.salesforce.com | zoho.com | kb.mailchimp.com | twilio.com | auth0.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | trailhead.salesforce.com | zoho.com | kb.mailchimp.com | twilio.com | auth0.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 169,894 | 14,135,064 | 496,116 | 3,078,425 | 7,816,145 |
| Number of Referring Domains (Content Popularity) (day) | 2,805 | 61,651 | 10,086 | 16,195 | 8,819 |
| Number of URLs found in the index (day) | 46,248 | 455,860 | 7,742 | 875,531 | 2,170,564 |
| Number of IPs that refer to domain (day) | 2,314 | 44,585 | 8,190 | 12,309 | 7,138 |
| Number of subnets that refer to domain (day) | 1,945 | 27,051 | 5,966 | 9,101 | 5,622 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 23 | 767 | 47 | 69 | 77 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 141 | 49,506 | 189 | 386 | 984 |
| Number of governmental and .gov - related domains that refer to domain (day) | 4 | 109 | 11 | 10 | 9 |
| Number of government and .gov - related external backlinks that link to domain (day) | 6 | 15,972 | 183 | 24 | 189 |
| The exact number of educational domains that refer to domain (day) | 22 | 379 | 40 | 53 | 56 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 140 | 5,552 | 130 | 321 | 800 |
| The exact number of government domains that refer to domain (day) | 3 | 29 | 1 | 7 | 6 |
| The exact number of government links that refer to domain (day) | 5 | 1,318 | 1 | 21 | 174 |
| Average number of outgoing links to unique domains for that domain (day) | 0 | 1 | 0 | 2 | 0 |
| The number of outgoing links for this domain (day) | 1 | 1 | 0 | 3 | 1 |
| Average number of internal links for domain (day) | 5 | 6 | 0 | 68 | 5 |
| Link Strength of Referring Domains (Content Popularity) (day) | 55 | 63 | 40 | 58 | 53 |
| Authority of Referring Domains (Content Popularity) (day) | 57 | 76 | 31 | 42 | 37 |
| TrustMetric value for domain (day) - Majestic metric | 57 | 76 | 31 | 42 | 37 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Trailhead | The fun way to learn Salesforce |
|
| Desktop speed score | 57 |
|---|---|
| Mobile speed score | 45 |
| Mobile usability score | 100 |
| Number of all page resources | 128 |
| Number of static page resources | 70 |
| Number of JS page resources | 17 |
| Number of styles (CSS) page resources | 1 |
| Total request weight | 25 kb |
| HTML response weight | 107 kb |
| CSS response weight | 912 kb |
| Images response weight | 1349 kb |
| JS response weight | 713 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Cache (desktop) by setting expiry date for https://developer.salesforce.com/resource/images/trailhead/badges/modules/trailhead_module_apex_basics_and_database.png
https://developer.salesforce.com/resource/images/trailhead/badges/modules/trailhead_module_crm_basics.png
https://developer.salesforce.com/resource/images/trailhead/badges/modules/trailhead_module_lightning_experience_basics.png
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Cache (mobile) by setting expiry date for https://developer.salesforce.com/resource/images/trailhead/badges/modules/trailhead_module_apex_basics_and_database.png
https://developer.salesforce.com/resource/images/trailhead/badges/modules/trailhead_module_crm_basics.png
https://developer.salesforce.com/resource/images/trailhead/badges/modules/trailhead_module_lightning_experience_basics.png
|
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Speed up server response time
Response time in 0.36 seconds
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Minify JavaScript files (desktop) https://s.adroll.com/pixel/KHANGVX5FNHJFGIKX7U7K5/ZDMR3ICVVVCZPHFRE3X6IU/QFZHQXRI6JDSJJ5ZLW5E3T.js - 544B (14%)
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Minify JavaScript files (mobile) https://s.adroll.com/pixel/KHANGVX5FNHJFGIKX7U7K5/ZDMR3ICVVVCZPHFRE3X6IU/QFZHQXRI6JDSJJ5ZLW5E3T.js - 544B (14%)
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Optimize image files (desktop) https://res.cloudinary.com/hy4kyit2a/image/upload/v1431044903/2015-Trailhead-trail-beginner_admin-transparent_1_gboxjw.png - 104.3KiB (95%)
https://developer.salesforce.com/resource/images/trailhead/badges/superbadges/trailhead_superbadge_security.png - 6.5KiB (26%)
https://developer.salesforce.com/resource/images/trailhead/badges/superbadges/trailhead_superbadge_apex.png - 5.6KiB (26%)
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Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 622.
- The competing domain auth0.com has achieved a score of 755
Content
- The word or combination of words with the lowest median result regarding the frequency on the competitors website is deal here (based on first 10 subpages of examined domain).
- The word or combination of words with the worst "Count on Page" result is global movement (based first 10 subpages of the domain under investigation).
- We think there is a blog section on the competitors website "auth0.com".
- The term that appears on all competitors websites, but not on the website of the main domain, is free.
- Competitor kb.mailchimp.com has achieved a value of 1 for the metric: "Number of referring .GOV domains (daily value)".
Social media
- A link to the Linkedin was found on the domain auth0.com.
- The main domain has a Twitter account.
- 60% of this group of domains has a Facebook account.
- 0% of this group of domains has a Youtube account.
- The number of Twitter Following for the competitor auth0.com tweet account is 2581 (since the last update).
Seo
- The URL https://www.zoho.com/calendar/ is the most frequent url in our search engine rankings, which belongs to the competitor zoho.com
- The average position in the search engine rankings for the website kb.mailchimp.com is 57.
- This free report has been updated for the main domain on 2020-02-08.
- The best position ever found for the main domain was 12 and it was found the keyword :keyword.
- The number of visitors from the search engine to the main domain is 13057 per month.
Server
- The total amount of the website requests on competitor twilio.com was calculated at 19 kb.
- It would be an advantage to compress the image at the main domain: https://developer.salesforce.com/resource/images/trailhead/badges/superbadges/trailhead_superbadge_lightning_experience.png in order to 3KiB kb.
- Title of the homepage for the main domain is Trailhead | The fun way to learn Salesforce .
- The number of Javascript resources (on the homepage of the main domain) is 17 .
- Some links and buttons are too small and can cause problems for website visitors of the competitor twilio.com website.