Mini
Content Marketing comparison of websites for toothpick.com
tripadvisor.co.uk
thetrainline.com
harvester.co.uk
weather-wherever.co.uk
toothpick.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | toothpick.com | tripadvisor.co.uk | weather-wherever.co.uk | thetrainline.com | harvester.co.uk | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | toothpick.com | tripadvisor.co.uk | weather-wherever.co.uk | thetrainline.com | harvester.co.uk |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 191,095 | 74,083,353 | 1,850,935 | 1,463,589 | 70,171 |
| Number of Referring Domains (Content Popularity) (day) | 914 | 105,803 | 1,251 | 13,776 | 2,126 |
| Number of URLs found in the index (day) | 103,879 | 20,423,823 | 274,030 | 4,151,723 | 30,544 |
| Number of IPs that refer to domain (day) | 435 | 52,889 | 809 | 10,079 | 1,193 |
| Number of subnets that refer to domain (day) | 364 | 26,425 | 633 | 7,083 | 972 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | x | 329 | 4 | 223 | 4 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | x | 5,408 | 25 | 1,332 | 6 |
| Number of governmental and .gov - related domains that refer to domain (day) | x | 165 | 8 | 93 | 3 |
| Number of government and .gov - related external backlinks that link to domain (day) | x | 118,414 | 1,206 | 5,043 | 4 |
| The exact number of educational domains that refer to domain (day) | x | 44 | 1 | 23 | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | x | 203 | 9 | 214 | x |
| The exact number of government domains that refer to domain (day) | x | 2 | x | 1 | x |
| The exact number of government links that refer to domain (day) | x | 2 | x | 3 | x |
| Average number of outgoing links to unique domains for that domain (day) | 4 | 0 | 0 | 13 | 1 |
| The number of outgoing links for this domain (day) | 4 | 2 | 0 | 18 | 1 |
| Average number of internal links for domain (day) | 24 | 82 | 63 | 122 | 9 |
| Link Strength of Referring Domains (Content Popularity) (day) | 58 | 64 | 35 | 57 | 45 |
| Authority of Referring Domains (Content Popularity) (day) | 36 | 80 | 32 | 70 | 21 |
| TrustMetric value for domain (day) - Majestic metric | 36 | 80 | 32 | 70 | 21 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Dentists Online - Find & Book Appointments Via Toothpick |
|
| Desktop speed score | 83 |
|---|---|
| Mobile speed score | 67 |
| Mobile usability score | 99 |
| Number of all page resources | 42 |
| Number of static page resources | 29 |
| Number of JS page resources | 11 |
| Number of styles (CSS) page resources | 1 |
| Total request weight | 6 kb |
| HTML response weight | 136 kb |
| CSS response weight | 241 kb |
| Images response weight | 377 kb |
| JS response weight | 662 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://toothpick.com/
http://www.toothpick.com/
https://www.toothpick.com/
|
|
Cache (desktop) by setting expiry date for https://cdn.toothpick.com/videos/SHORT_2_poster_low.jpg
https://s3-eu-west-1.amazonaws.com/www.toothpick.com/2015/04/01/11/2015040111_overcoming-dental-anxiety_s3.png
https://s3-eu-west-1.amazonaws.com/www.toothpick.com/2015/04/01/11/2015040111_private-dental-care--is-it-worth-it_s3.png
|
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Cache (mobile) by setting expiry date for https://s3-eu-west-1.amazonaws.com/www.toothpick.com/2015/04/01/11/2015040111_overcoming-dental-anxiety_s3.png
https://s3-eu-west-1.amazonaws.com/www.toothpick.com/2015/04/01/11/2015040111_private-dental-care--is-it-worth-it_s3.png
https://s3-eu-west-1.amazonaws.com/www.toothpick.com/2015/06/17/7/201506177_why-do-we-pay-for-nhs-dental-care_s3.png
|
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Minify JavaScript files (desktop) https://connect.facebook.net/en_US/fbds.js - 693B (33%)
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Minify JavaScript files (mobile) https://connect.facebook.net/en_US/fbds.js - 693B (33%)
|
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Optimize image files (desktop) https://www.toothpick.com/gui/portal/assets/img/landings/home/home-hero.jpg - 8.8KiB (17%)
https://s3-eu-west-1.amazonaws.com/www.toothpick.com/2015/06/17/7/201506177_why-do-we-pay-for-nhs-dental-care_s3.png - 5.8KiB (15%)
https://www.toothpick.com/gui/portal/assets/img/landings/emergency-thumb.jpg - 1.5KiB (12%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 900.
- The competing domain harvester.co.uk has achieved a score of 967
Content
- The competitor weather-wherever.co.uk has achieved a value of 1850935 for the metric: "Number of incoming backlinks (daily value)".
- Competitor thetrainline.com has achieved a value of 5043 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
- Competitor thetrainline.com has achieved a value of 1 for the metric: "Number of referring .GOV domains (daily value)".
- Competitor thetrainline.com has achieved a value of 3 for the metric: "Number of incoming backlinks from .GOV domains (daily value)".
- The value achieved for the metric: "Number of outgoing links" is 4 .
Social media
- The main domain has a Twitter account.
- A link to the Linkedin was found on the main domain.
- Facebook gives the category Food & Beverage Company for the domain harvester.co.uk.
- 20% of this group of domains has a LinkedIn account.
- 0% of this group of domains has a Youtube account.
Seo
- The competitors (thetrainline.com) best performing keyword is train and it was found on the position 1
- The average position in the search engine rankings for the website tripadvisor.co.uk is 61.
- The competitor thetrainline.com should get at least 1780985 visitors from the search engine per month.
- The URL https://www.toothpick.com/nhs/mid-glamorgan/bridgend/sarn is the most common search engine result in our search engine rankings
- The average number of visitors expected from the search engine for the competitors websites is 1010281.
Server
- The content of the competitor weather-wherever.co.uk website is allowed wider than viewport. This will likely require visitors to scroll horizontally.
- Static objects of the main domain are numerous and https://cdn.toothpick.com/videos/SHORT_2_poster_low.jpg, https://s3-eu-west-1.amazonaws.com/www.toothpick.com/2015/04/01/11/2015040111_overcoming-dental-anxiety_s3.png, https://s3-eu-west-1.amazonaws.com/www.toothpick.com/2015/04/01/11/2015040111_private-dental-care--is-it-worth-it_s3.png, https://s3-eu-west-1.amazonaws.com/www.toothpick.com/2015/06/17/7/201506177_why-do-we-pay-for-nhs-dental-care_s3.png could have information about their expiry date and be loaded from the cache of the browser.
- The main domain website could compress the JS file https://connect.facebook.net/en_US/fbds.js and save 693B kb (33%).
- On the homepage of the main domain 1 CSS files can be identified.
- The mobile website of the main domain got a score of 67/100 points for the loading times.