Mini Content Marketing comparison of websites for thewhiskyexchange.com

thewhiskyexchange.com

73%

conalco.de

52%
Change competitor

johnniewalker.com

45%
Change competitor

spirituosentheke.de

32%
Change competitor

spirit66.ch

17%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric thewhiskyexchange.com conalco.de spirituosentheke.de spirit66.ch johnniewalker.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric thewhiskyexchange.com conalco.de spirituosentheke.de spirit66.ch johnniewalker.com
Number of Referring Backlinks (Content Popularity) (day) 540,831 6,004 14,445 701 1,117,427
Number of Referring Domains (Content Popularity) (day) 6,196 665 526 23 5,283
Number of URLs found in the index (day) 74,669 150,627 45,197 147 23,083
Number of IPs that refer to domain (day) 4,818 361 234 22 4,029
Number of subnets that refer to domain (day) 3,603 313 210 20 3,320
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 6 1 x x 5
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 24 1 x x 16
Number of governmental and .gov - related domains that refer to domain (day) x x x x x
Number of government and .gov - related external backlinks that link to domain (day) x x x x x
The exact number of educational domains that refer to domain (day) x 1 x x 3
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 1 x x 14
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) 4 0 1 x 1
The number of outgoing links for this domain (day) 5 0 1 x 1
Average number of internal links for domain (day) 205 38 208 x 16
Link Strength of Referring Domains (Content Popularity) (day) 51 35 28 7 44
Authority of Referring Domains (Content Popularity) (day) 56 18 22 3 45
TrustMetric value for domain (day) - Majestic metric 56 18 22 3 45

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
The Whisky Exchange : Buy Whisky and Fine Spirits Online
Desktop speed score 66
Mobile speed score 59
Mobile usability score 99
Number of all page resources 46
Number of static page resources 35
Number of JS page resources 6
Number of styles (CSS) page resources 3
Total request weight 6 kb
HTML response weight 118 kb
CSS response weight 220 kb
Images response weight 1186 kb
JS response weight 288 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://bat.bing.com/bat.js
https://stats.g.doubleclick.net/dc.js
Cache (mobile) by setting expiry date for
https://bat.bing.com/bat.js
https://stats.g.doubleclick.net/dc.js
Speed up server response time
Response time in 0.21 seconds
Optimize image files (desktop)
https://www.thewhiskyexchange.com/media/rtwe/uploads/banners/726_Large.jpg?v=636362515933494073 - 157.3KiB (68%)
https://www.thewhiskyexchange.com/media/rtwe/uploads/banners/722_Large.jpg?v=636362515933494073 - 65.6KiB (49%)
https://www.thewhiskyexchange.com/media/rtwe/uploads/banners/727_Horizontal.jpg?v=636362515933494073 - 53.6KiB (64%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 2202.
  • The competing domain spirit66.ch has achieved a score of 503

Content

  • The word or combination of words with the worst "Count on Page" result is registered trademark (based first 10 subpages of the domain under investigation).
  • 214 words or phrases (two word combinations) were found on the main domain.
  • The value reached for the metric: "Number of referring domains from different IPs (daily value)" is 4818.
  • The value achieved for the metric: "Authority of the referring domains" is 56 .
  • Competitor johnniewalker.com has achieved a value of 3 for the metric: "Number of referring .EDU domains (daily value)".

Social media

  • A link to Google+ was found on the competitors website: spirituosentheke.de.
  • 60% of this group of domains has a Facebook account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • The number of Twitter tweets belonging to the main domain tweet account is 12781 (since the last update).
  • On Twitter, the main domain ha an activity of 27138 tweets.

Seo

  • The URL https://www.thewhiskyexchange.com/c/314/speyside-single-malt-scotch-whisky is the most common search engine result in our search engine rankings
  • In the search engine rankings above, the average position of the main domain is: 51.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The competing websites have an average search engine position of 64964 in our rankings.
  • The average number of visitors expected from the search engine for the competitors websites is 129927.

Server

  • Graphic files (on the homepage of the main domain) have a size of 1186 kb.
  • The mobile website of the main domain got a score of 59/100 points for the loading times.
  • It would be an advantage to compress the image at the competitor conalco.de website: https://www.conalco.de/media/image/d8/ec/03/absolut-blue-facet_200x200.jpg in order to 2KiB kb.
  • The number of static elements on the conalco.de page is 107.
  • The entire HTML files of the competitor conalco.de homepage weighs 777 kb.