Mini Content Marketing comparison of websites for thetrainline.com

tripadvisor.com

71%
Change competitor

linguee.com

30%
Change competitor

trainline.de

24%
Change competitor

europcar.ch

17%
Change competitor

thetrainline.com

13%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric thetrainline.com europcar.ch linguee.com tripadvisor.com trainline.de
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric thetrainline.com europcar.ch linguee.com tripadvisor.com trainline.de
Number of Referring Backlinks (Content Popularity) (day) 1,463,589 845,894 292,682 253,722,927 2,796,403
Number of Referring Domains (Content Popularity) (day) 13,776 1,273 7,041 325,606 278
Number of URLs found in the index (day) 4,151,723 21,435 44,102 128,251,765 843,523
Number of IPs that refer to domain (day) 10,079 652 5,462 152,924 188
Number of subnets that refer to domain (day) 7,083 526 4,203 64,852 171
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 223 x 121 1,216 1
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 1,332 x 2,124 72,148 1
Number of governmental and .gov - related domains that refer to domain (day) 93 x 11 294 x
Number of government and .gov - related external backlinks that link to domain (day) 5,043 x 930 100,342 x
The exact number of educational domains that refer to domain (day) 23 x 74 787 x
Number of Backlinks from .EDU Domains (Content Popularity) (day) 214 x 621 65,576 x
The exact number of government domains that refer to domain (day) 1 x 5 145 x
The exact number of government links that refer to domain (day) 3 x 6 3,187 x
Average number of outgoing links to unique domains for that domain (day) 13 26 x 0 0
The number of outgoing links for this domain (day) 18 30 x 0 0
Average number of internal links for domain (day) 122 16 x 11 0
Link Strength of Referring Domains (Content Popularity) (day) 57 33 51 75 51
Authority of Referring Domains (Content Popularity) (day) 70 39 33 92 24
TrustMetric value for domain (day) - Majestic metric 70 39 33 92 24

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Trainline | Buy Cheap Train Tickets | Live Train Times & Fares
Desktop speed score 75
Mobile speed score 57
Mobile usability score 98
Number of all page resources 113
Number of static page resources 47
Number of JS page resources 42
Number of styles (CSS) page resources 2
Total request weight 25 kb
HTML response weight 101 kb
CSS response weight 273 kb
Images response weight 571 kb
JS response weight 1721 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://assets.adobedtm.com/86c360ff64327a845e1834bda67dc3619ee2add1/s-code-contents-c50135fd07717d39558612bc6b3098ee9422e86a.js
https://assets.adobedtm.com/86c360ff64327a845e1834bda67dc3619ee2add1/satelliteLib-48feb97f1b4a632a43331c1c022c033f42969fee.js
https://assets.adobedtm.com/86c360ff64327a845e1834bda67dc3619ee2add1/scripts/satellite-574844e364746d64e200acec.js
Cache (mobile) by setting expiry date for
https://assets.adobedtm.com/86c360ff64327a845e1834bda67dc3619ee2add1/s-code-contents-4833265535581370fee9c574b23e14a92bd388c4.js
https://assets.adobedtm.com/86c360ff64327a845e1834bda67dc3619ee2add1/satelliteLib-134b36ec52398f6dea64231a8e3387e2a5d85b28.js
https://assets.adobedtm.com/86c360ff64327a845e1834bda67dc3619ee2add1/scripts/satellite-587746e964746d2b58005355.js
Speed up server response time
Response time in 0.22 seconds
Optimize image files (desktop)
https://www.thetrainline.com/buytickets/portals/trainline/bg/homepage-refresh-hero-sm.jpg - 25.3KiB (15%)
https://www.thetrainline.com/buytickets/portals/trainline/places/homepage-refresh-birmingham.jpg - 19.5KiB (14%)
https://www.thetrainline.com/buytickets/portals/trainline/places/homepage-refresh-manchester.jpg - 14KiB (14%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 459.
  • The competing domain tripadvisor.com has achieved a score of 2485

Content

  • The word or combination of words with the lowest median result regarding the frequency is logging into (based on first 10 subpages of examined domain).
  • Competitor tripadvisor.com has reached a value of 128251765 for the metric: "Number of URLs found in the index (daily value)".
  • The competitor tripadvisor.com has achieved a value of 64852 for the metric: "Number of referring domains from different IP C blocks".
  • The competitor tripadvisor.com achieved a value of 92 for the metric: "Authority of the referring domains".
  • The competitor tripadvisor.com has achieved a value of 92 for the metric: "Trust metric - Majestic metric".

Social media

  • Facebook gives the category Local & Travel Website for the domain trainline.de.
  • A link to Twitter was found on the main domain.
  • 40% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Youtube account.
  • The number of Twitter tweets belonging to the competitor trainline.de tweet account is 399 (since the last update).

Seo

  • The best position ever found for the competitor trainline.de was 31 and it was found the keyword :keyword.
  • The search engine rankings update for the main domain took place on 2020-02-10.
  • The main domain's best performing keyword is bahnunternehmen and it was found on the position 1
  • The average position in the search engine rankings for the main domain is 53.
  • The domain linguee.com has the best search engine rankings average position.

Server

  • The competitor tripadvisor.com has a number of pages indexed in the search engine of 115,000,000.
  • The CSS of the competitor trainline.de website accounts for5% of all data transfers.
  • The desktop version of the main domain received an Insights value of 75 for the performance.
  • On the homepage of the main domain 2 CSS files can be identified.
  • The HTML script of the main domain weighs 1721 kb.