Mini
Content Marketing comparison of websites for thespec.com
thelocal.ch
pressofatlanticcity.com
thespec.com
journal-news.com
thechronicle.com.au
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | thespec.com | thelocal.ch | pressofatlanticcity.com | journal-news.com | thechronicle.com.au | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | 232 | x | x |
| Instagram followers | x | x | 6195 | x | x | |
| Instagram following (account is following) | x | x | 852 | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | thespec.com | thelocal.ch | pressofatlanticcity.com | journal-news.com | thechronicle.com.au |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 1,800,423 | 715,124 | 2,707,922 | 544,577 | 808,292 |
| Number of Referring Domains (Content Popularity) (day) | 18,598 | 7,608 | 16,964 | 7,876 | 5,367 |
| Number of URLs found in the index (day) | 377,273 | 123,180 | 190,816 | 316,067 | 2,893,778 |
| Number of IPs that refer to domain (day) | 13,162 | 5,820 | 11,199 | 5,966 | 4,019 |
| Number of subnets that refer to domain (day) | 9,347 | 4,522 | 7,946 | 4,533 | 3,222 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 102 | 26 | 137 | 68 | 34 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 293 | 76 | 3,008 | 1,414 | 382 |
| Number of governmental and .gov - related domains that refer to domain (day) | 10 | 3 | 31 | 16 | 10 |
| Number of government and .gov - related external backlinks that link to domain (day) | 166 | 3 | 518 | 361 | 79 |
| The exact number of educational domains that refer to domain (day) | 87 | 18 | 118 | 63 | 9 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 220 | 50 | 2,868 | 1,093 | 27 |
| The exact number of government domains that refer to domain (day) | 8 | 1 | 31 | 16 | x |
| The exact number of government links that refer to domain (day) | 141 | 1 | 518 | 361 | x |
| Average number of outgoing links to unique domains for that domain (day) | 0 | 6 | 5 | 5 | 6 |
| The number of outgoing links for this domain (day) | 1 | 13 | 12 | 8 | 8 |
| Average number of internal links for domain (day) | 2 | 16 | 54 | 28 | 115 |
| Link Strength of Referring Domains (Content Popularity) (day) | 58 | 50 | 47 | 53 | 56 |
| Authority of Referring Domains (Content Popularity) (day) | 48 | 35 | 54 | 56 | 47 |
| TrustMetric value for domain (day) - Majestic metric | 48 | 35 | 54 | 56 | 47 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Hamilton News - Latest Daily Breaking News Stories | TheSpec.com |
|
| Desktop speed score | 56 |
|---|---|
| Mobile speed score | 47 |
| Mobile usability score | 68 |
| Number of all page resources | 197 |
| Number of static page resources | 105 |
| Number of JS page resources | 53 |
| Number of styles (CSS) page resources | 15 |
| Total request weight | 28 kb |
| HTML response weight | 248 kb |
| CSS response weight | 314 kb |
| Images response weight | 1399 kb |
| JS response weight | 2457 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://thespec.com/
http://www.thespec.com/
https://www.thespec.com/
|
|
Cache (desktop) by setting expiry date for https://d3pgytnf8hmy9s.cloudfront.net/jra2k-v1.2.0.js
https://dtxlpdcemgvh9.cloudfront.net/js/sp-2.6.2.js
https://media2.zuza.com/specimage/specdailyfront.jpg
|
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Cache (mobile) by setting expiry date for https://d3pgytnf8hmy9s.cloudfront.net/jra2k-v1.2.0.js
https://dtxlpdcemgvh9.cloudfront.net/js/sp-2.6.2.js
https://media2.zuza.com/specimage/specdailyfront.jpg
|
|
Minify your CSS files (desktop) https://www.thespec.com/Contents/batch-css-minifier/uncss-ignore.css?v=20190328 - 1.3KiB (18%)
https://www.thespec.com/ContainersV2/Common/Carousel/Carousel.css?v=20190328 - 439B (15%)
https://www.thespec.com/ContainersV2/Common/Subscribe/css/subscription-header-mobile.css - 207B (30%)
|
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Minify your CSS files (mobile) https://www.thespec.com/Contents/batch-css-minifier/uncss-ignore.css?v=20190328 - 1.3KiB (18%)
https://www.thespec.com/ContainersV2/Common/Carousel/Carousel.css?v=20190328 - 439B (15%)
https://www.thespec.com/ContainersV2/Common/Subscribe/css/subscription-header-mobile.css - 207B (30%)
|
|
Minify HTML files (desktop) https://www.thespec.com/ - 4.3KiB (12%)
|
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Minify HTML files (mobile) https://www.thespec.com/ - 4.3KiB (12%)
|
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Minify JavaScript files (desktop) https://d3pgytnf8hmy9s.cloudfront.net/jra2k-v1.2.0.js - 3.2KiB (28%)
https://www.thespec.com/config/omniture - 3KiB (13%)
https://www.thespec.com/Contents/Scripts/purl.js - 794B (31%)
|
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Minify JavaScript files (mobile) https://d3pgytnf8hmy9s.cloudfront.net/jra2k-v1.2.0.js - 3.2KiB (28%)
https://www.thespec.com/config/omniture - 3KiB (13%)
https://www.thespec.com/Contents/Scripts/purl.js - 794B (31%)
|
|
Optimize image files (desktop) https://s3.amazonaws.com/ownlocal-platform-production/public/images/background_images/640/35629a01c05c071148302907711bc9d9.jpg - 49.2KiB (50%)
https://www.thespec.com/Contents/Images/twitter.png - 44.3KiB (98%)
https://s3.amazonaws.com/ownlocal-platform-production/public/images/background_images/300/35629a01c05c071148302907711bc9d9.jpg - 36.3KiB (68%)
|
| Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile) |
|
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 575.
- The competing domain pressofatlanticcity.com has achieved a score of 667
Content
- Competitor thelocal.ch has reached a value of 7608 for the metric: "Number of referring domains (daily value)".
- The competitor thelocal.ch has achieved a value of 5820 for the metric: "Number of referring domains from different IPs (daily value)".
- The competitor thelocal.ch has achieved a value of 4522 for the metric: "Number of referring domains from different IP C blocks".
- Competitor thelocal.ch has achieved a value of 26 for the metric: "Number of referring .EDU and .EDU-like domains (daily value)".
- Competitor thelocal.ch has achieved a value of 18 for the metric: "Number of referring .EDU domains (daily value)".
Social media
- A link to Twitter has been found on the domain pressofatlanticcity.com.
- The domain pressofatlanticcity.com has a Google+ account.
- A link to Instagram was found on the competitors website pressofatlanticcity.com.
- 20% of this group of domains has a Google+ account.
- 20% of this group of domains has a Instagram account.
Seo
- Of all the URLs found in the domain journal-news.com, "http://www.journal-news.com/" is the most frequently found URL in the search results.
- The URL https://www.thespec.com/hamilton-announcements/obituaries-death-notices/ occurs most frequently in the search engine results.
- The main domain's best performing keyword is fraser and it was found on the position 29
- From this group of websites, the domain thelocal.ch has the best average position among in search engine rankings.
- The average number of visitors expected from the search engine for the competitors websites is 201180.
Server
- Static objects of the competitor thelocal.ch are numerous and https://www.pvcphtml5.ch/banners.css, https://use.typekit.net/eim0xoc.js, https://www.googletagservices.com/tag/js/gpt.js, https://connect.facebook.net/en_US/fbevents.js could have information about their expiry date and be loaded from the cache of the browser.
- The number of Javascript resources (on the homepage of the competitor thelocal.ch) is 40 .
- The entire HTML files of the competitor thelocal.ch homepage weighs 187 kb.
- The HTML script of the competitor thelocal.ch weighs 1964 kb.
- Static objects of the main domain are numerous and https://d3pgytnf8hmy9s.cloudfront.net/jra2k-v1.2.0.js, https://dtxlpdcemgvh9.cloudfront.net/js/sp-2.6.2.js, https://media2.zuza.com/specimage/specdailyfront.jpg, https://media2.zuza.com/specimage/thespeceedition.jpg could have information about their expiry date and be loaded from the cache of the browser.