Mini
Content Marketing comparison of websites for thekitchn.com
thespruce.com
foodandwine.com
thekitchn.com
taste.com.au
tasteofhome.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | thekitchn.com | taste.com.au | tasteofhome.com | thespruce.com | foodandwine.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | 4850 | x | x | x | x |
| Instagram followers | 1236243 | x | x | x | x | |
| Instagram following (account is following) | 689 | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | thekitchn.com | taste.com.au | tasteofhome.com | thespruce.com | foodandwine.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 5,895,523 | 2,122,628 | 1,903,033 | 4,806,008 | 21,857,354 |
| Number of Referring Domains (Content Popularity) (day) | 52,181 | 12,016 | 25,891 | 53,627 | 44,353 |
| Number of URLs found in the index (day) | 448,127 | 886,301 | 432,625 | 147,917 | 305,062 |
| Number of IPs that refer to domain (day) | 31,442 | 8,874 | 16,782 | 34,914 | 27,416 |
| Number of subnets that refer to domain (day) | 17,649 | 5,913 | 10,422 | 19,173 | 16,175 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 168 | 64 | 93 | 227 | 219 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 855 | 391 | 411 | 4,875 | 11,227 |
| Number of governmental and .gov - related domains that refer to domain (day) | 16 | 10 | 8 | 43 | 17 |
| Number of government and .gov - related external backlinks that link to domain (day) | 64 | 37 | 21 | 247 | 56 |
| The exact number of educational domains that refer to domain (day) | 131 | 15 | 80 | 181 | 184 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 711 | 51 | 333 | 2,653 | 11,131 |
| The exact number of government domains that refer to domain (day) | 10 | x | 8 | 35 | 15 |
| The exact number of government links that refer to domain (day) | 49 | x | 21 | 104 | 52 |
| Average number of outgoing links to unique domains for that domain (day) | 3 | 2 | 7 | 3 | 5 |
| The number of outgoing links for this domain (day) | 5 | 2 | 7 | 3 | 8 |
| Average number of internal links for domain (day) | 10 | 29 | 40 | 11 | 21 |
| Link Strength of Referring Domains (Content Popularity) (day) | 66 | 57 | 53 | 57 | 60 |
| Authority of Referring Domains (Content Popularity) (day) | 65 | 23 | 36 | 58 | 67 |
| TrustMetric value for domain (day) - Majestic metric | 65 | 23 | 36 | 58 | 67 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Kitchn | Inspiring cooks, nourishing homes |
|
| Desktop speed score | 81 |
|---|---|
| Mobile speed score | 68 |
| Mobile usability score | 99 |
| Number of all page resources | 126 |
| Number of static page resources | 55 |
| Number of JS page resources | 67 |
| Number of styles (CSS) page resources | 3 |
| Total request weight | 30 kb |
| HTML response weight | 249 kb |
| CSS response weight | 441 kb |
| Images response weight | 390 kb |
| JS response weight | 4788 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Cache (desktop) by setting expiry date for https://content.jwplatform.com/libraries/PVeoipC5.js
http://survey.g.doubleclick.net/async_survey?site=dwpm3zcppfllny3nginxye3clu
http://z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US&adInstanceId=cc3546b2-a8b0-4f6b-8701-d0a00afc6a28
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Cache (mobile) by setting expiry date for http://assets-jpcust.jwpsrv.com/thumbs/VyoxQ21w-720.jpg
https://content.jwplatform.com/libraries/PVeoipC5.js
http://survey.g.doubleclick.net/async_survey?site=dwpm3zcppfllny3nginxye3clu
|
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Speed up server response time
Response time in 0.52 seconds
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Minify JavaScript files (desktop) http://www.lightboxcdn.com/vendor/e4f4e0a4-abdd-493a-a2c4-5c8db1b92897/user.js?cb=636355660442829120 - 25.8KiB (18%)
http://connect.facebook.net/en_US/fbds.js - 694B (33%)
http://connect.facebook.net/signals/plugins/identity.js?v=2.7.18 - 675B (14%)
|
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Minify JavaScript files (mobile) http://www.lightboxcdn.com/vendor/e4f4e0a4-abdd-493a-a2c4-5c8db1b92897/user.js?cb=636355660442829120 - 25.8KiB (18%)
http://connect.facebook.net/en_US/fbds.js - 696B (33%)
http://connect.facebook.net/signals/plugins/identity.js?v=2.7.18 - 675B (14%)
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Optimize image files (desktop) https://atmedia.imgix.net/0db33867487564597fe6803b69491e83c48cff5a?auto=compress&frame=1&w=494&h=329&fit=crop - 5.1KiB (15%)
https://atmedia.imgix.net/bdc5b2e696b949c97e5a4806945ab1831b0b9d44?auto=compress&w=612&h=408&fit=crop - 5.1KiB (16%)
https://atmedia.imgix.net/3cd7d147b532b63ab52822cf4c97705bcd7f6df1?auto=compress&frame=1&w=494&h=329&fit=crop - 4.8KiB (13%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1561.
- The competing domain foodandwine.com has achieved a score of 1712
Content
- The term that appears on all competitors websites, but not on the website of the main domain, is free.
- The value achieved for the metric: "Number of referring domains (daily value)" is 52181.
- The achieved value for the metric: "Number of referring .EDU and similar to .EDU domains (daily value)" is 168 .
- The achieved value for the metric: "Number of backlinks from .EDU similar to .EDU domains (daily value)" is 855 .
- The competitor foodandwine.com has achieved a value of 67 for the metric: "Trust metric - Majestic metric".
Social media
- A link to Twitter has been found on the domain tasteofhome.com.
- Facebook gives the category Website for the domain taste.com.au.
- The domain tasteofhome.com has a Google+ account.
- A link to Instagram was found on the main domain.
- 100% of this group of domains has a Facebook account.
Seo
- Of all the URLs found in the domain taste.com.au, "https://www.taste.com.au/recipes/collections" is the most frequently found URL in the search results.
- This free report has been updated for the competitor thespruce.com on 2020-02-13.
- The average position in the search engine rankings for the website foodandwine.com is 61.
- The domain taste.com.au has the best search engine rankings average position.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
Server
- It would be an advantage to compress the image at the main domain: https://atmedia.imgix.net/f0065772d13fd02f511b31998df0cbaee35a6784?auto=compress&frame=1&w=494&h=329&fit=crop in order to 3.2KiB kb.
- On the homepage of the main domain 3 CSS files can be identified.
- The CSS of the competitor foodandwine.com website accounts for4% of all data transfers.
- The number of Javascript resources (on the homepage of the competitor thespruce.com) is 24 .
- Graphic files (on the homepage of the competitor thespruce.com) have a size of 369 kb.