Mini
Content Marketing comparison of websites for theglobalfund.org
usaid.gov
gavi.org
unaids.org
theglobalfund.org
ecoi.net
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | theglobalfund.org | usaid.gov | unaids.org | gavi.org | ecoi.net | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | theglobalfund.org | usaid.gov | unaids.org | gavi.org | ecoi.net |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 635,861 | 13,453,579 | 2,467,132 | 573,145 | 399,908 |
| Number of Referring Domains (Content Popularity) (day) | 7,478 | 38,362 | 20,814 | 4,185 | 1,486 |
| Number of URLs found in the index (day) | 62,432 | 578,592 | 314,948 | 1,619,747 | 954,448 |
| Number of IPs that refer to domain (day) | 5,764 | 27,747 | 15,965 | 3,384 | 1,328 |
| Number of subnets that refer to domain (day) | 4,684 | 18,542 | 11,810 | 2,848 | 1,137 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 146 | 1,185 | 516 | 75 | 34 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 2,785 | 39,279 | 8,799 | 520 | 163 |
| Number of governmental and .gov - related domains that refer to domain (day) | 83 | 795 | 231 | 33 | 6 |
| Number of government and .gov - related external backlinks that link to domain (day) | 12,730 | 1,478,975 | 187,105 | 6,561 | 1,363 |
| The exact number of educational domains that refer to domain (day) | 93 | 761 | 283 | 48 | 21 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 2,205 | 22,739 | 5,151 | 202 | 143 |
| The exact number of government domains that refer to domain (day) | 13 | 205 | 51 | 15 | 1 |
| The exact number of government links that refer to domain (day) | 156 | 60,377 | 922 | 89 | 21 |
| Average number of outgoing links to unique domains for that domain (day) | 1 | 0 | 3 | 6 | 2 |
| The number of outgoing links for this domain (day) | 1 | 0 | 3 | 6 | 3 |
| Average number of internal links for domain (day) | 34 | 3 | 33 | 110 | 10 |
| Link Strength of Referring Domains (Content Popularity) (day) | 49 | 60 | 56 | 49 | 42 |
| Authority of Referring Domains (Content Popularity) (day) | 59 | 77 | 70 | 58 | 45 |
| TrustMetric value for domain (day) - Majestic metric | 59 | 77 | 70 | 58 | 45 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Home - The Global Fund to Fight AIDS, Tuberculosis and Malaria |
|
| Desktop speed score | 38 |
|---|---|
| Mobile speed score | 32 |
| Mobile usability score | 99 |
| Number of all page resources | 50 |
| Number of static page resources | 31 |
| Number of JS page resources | 12 |
| Number of styles (CSS) page resources | 9 |
| Total request weight | 5 kb |
| HTML response weight | 52 kb |
| CSS response weight | 707 kb |
| Images response weight | 2480 kb |
| JS response weight | 1255 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://theglobalfund.org/
https://www.theglobalfund.org/
https://www.theglobalfund.org/en/
|
|
Cache (desktop) by setting expiry date for https://globalfundwebsite.s1.umbraco.io/_Site/Fonts/511140/415BD597764139B37.css
https://www.theglobalfund.org/_Site/Images/icons/2pt/AIDS_red.svg
https://www.theglobalfund.org/_Site/Images/icons/2pt/AIDS_white.svg
|
|
Cache (mobile) by setting expiry date for https://globalfundwebsite.s1.umbraco.io/_Site/Fonts/511140/6D5C15F86EB4CFB95.css
https://www.theglobalfund.org/_Site/Images/icons/2pt/AIDS_red.svg
https://www.theglobalfund.org/_Site/Images/icons/2pt/AIDS_white.svg
|
|
Minify HTML files (desktop) https://www.theglobalfund.org/en/ - 1KiB (14%)
|
|
Minify HTML files (mobile) https://www.theglobalfund.org/en/ - 1KiB (14%)
|
|
Minify JavaScript files (desktop) https://www.theglobalfund.org/_Site/JS/main.js?version=2017-03-07 - 24.6KiB (16%)
|
|
Minify JavaScript files (mobile) https://www.theglobalfund.org/_Site/JS/main.js?version=2017-03-07 - 24.6KiB (16%)
|
|
Optimize image files (desktop) https://www.theglobalfund.org/media/6507/blog-hero-2017-06-20.jpg - 275.8KiB (58%)
https://www.theglobalfund.org/media/6497/2017-06-07_rise-south-africa.jpg - 221.6KiB (61%)
https://www.theglobalfund.org/media/6541/blog-hero-2017-07-04.jpg - 215.3KiB (61%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1465.
- The competing domain ecoi.net has achieved a score of 852
Content
- For the popular word global, this would be a similar word combination: global fund, global health, global development, global climate, empowerment global
- The word or combination of words with the lowest median result regarding the frequency is learning data (based on first 10 subpages of examined domain).
- The competitor "usaid.gov" enables visitors to subscribe to their newsletter list.
- The achieved value for the metric: "Number of incoming backlinks from .GOV and similar to .GOV domains (daily value)" is 12730 .
- The competitor unaids.org achieved a value of 70 for the metric: "Authority of the referring domains".
Social media
- The domain gavi.org has a Google+ account.
- The domain usaid.gov has a Linkedin account.
- On Facebook the main domain was categorized as "Nonprofit Organization".
- The number of Twitter fans belonging to the competitor gavi.org tweet account is 97945 (since the last update).
- The number of Twitter Following for the competitor unaids.org tweet account is 1772 (since the last update).
Seo
- The competitors (unaids.org) best performing keyword is vacancies and it was found on the position 19
- The average position in the search engine rankings for the website gavi.org is 49.
- From this group of websites, the domain gavi.org has the best average position among in search engine rankings.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
- On average, the competitors get at least 21841 visitors per month from the search engine.
Server
- The page http://theglobalfund.org/ has 2 unnecessary redirects until it shows a URL with content.
- It would be an advantage to compress the image at the main domain: https://www.theglobalfund.org/_Site/Images/icons/thumb-impact.jpg in order to 3KiB kb.
- The total amount of the website requests on the main domain was calculated at 5 kb.
- The entire CSS files of the main domain homepage weighs 707 kb.
- On the homepage, belonging to gavi.org 6 CSS files can be identified.