Mini
Content Marketing comparison of websites for thebalance.com
thoughtco.com
thebalance.com
lifewire.com
moneycontrol.com
thespruce.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | thebalance.com | thoughtco.com | lifewire.com | moneycontrol.com | thespruce.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | thebalance.com | thoughtco.com | lifewire.com | moneycontrol.com | thespruce.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 7,881,367 | 9,535,207 | 4,686,854 | 13,379,594 | 4,806,008 |
| Number of Referring Domains (Content Popularity) (day) | 68,489 | 114,530 | 60,413 | 28,260 | 53,627 |
| Number of URLs found in the index (day) | 58,023 | 148,012 | 81,197 | 1,847,067 | 147,917 |
| Number of IPs that refer to domain (day) | 44,016 | 74,264 | 44,200 | 18,531 | 34,914 |
| Number of subnets that refer to domain (day) | 24,899 | 39,943 | 26,665 | 12,156 | 19,173 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 762 | 1,948 | 824 | 129 | 227 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 6,248 | 105,683 | 53,532 | 931 | 4,875 |
| Number of governmental and .gov - related domains that refer to domain (day) | 61 | 177 | 73 | 41 | 43 |
| Number of government and .gov - related external backlinks that link to domain (day) | 162 | 827 | 244 | 1,545 | 247 |
| The exact number of educational domains that refer to domain (day) | 610 | 1,269 | 581 | 68 | 181 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 4,278 | 89,654 | 5,252 | 396 | 2,653 |
| The exact number of government domains that refer to domain (day) | 47 | 106 | 45 | 2 | 35 |
| The exact number of government links that refer to domain (day) | 129 | 524 | 113 | 3 | 104 |
| Average number of outgoing links to unique domains for that domain (day) | 4 | 9 | 6 | 0 | 3 |
| The number of outgoing links for this domain (day) | 4 | 10 | 7 | 1 | 3 |
| Average number of internal links for domain (day) | 14 | 70 | 41 | 12 | 11 |
| Link Strength of Referring Domains (Content Popularity) (day) | 63 | 73 | 67 | 60 | 57 |
| Authority of Referring Domains (Content Popularity) (day) | 61 | 87 | 74 | 37 | 58 |
| TrustMetric value for domain (day) - Majestic metric | 61 | 87 | 74 | 37 | 58 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title The Balance - Make Money Personal |
|
| Desktop speed score | 80 |
|---|---|
| Mobile speed score | 69 |
| Mobile usability score | 100 |
| Number of all page resources | 57 |
| Number of static page resources | 26 |
| Number of JS page resources | 23 |
| Number of styles (CSS) page resources | 1 |
| Total request weight | 17 kb |
| HTML response weight | 146 kb |
| CSS response weight | 207 kb |
| Images response weight | 104 kb |
| JS response weight | 880 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://thebalance.com/
https://thebalance.com/
https://www.thebalance.com/
|
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Cache (desktop) by setting expiry date for https://ak.sail-horizon.com/spm/spm.v1.min.js
https://www.googletagmanager.com/gtm.js?id=GTM-5SPGGR
https://www.googletagservices.com/tag/js/gpt.js
|
|
Cache (mobile) by setting expiry date for https://ak.sail-horizon.com/spm/spm.v1.min.js
https://www.googletagmanager.com/gtm.js?id=GTM-5SPGGR
https://www.googletagservices.com/tag/js/gpt.js
|
|
Speed up server response time
Response time in 0.25 seconds
|
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Optimize image files (desktop) https://tpc.googlesyndication.com/simgad/1842920167483948034 - 13.6KiB (41%)
|
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1725.
- The competing domain thoughtco.com has achieved a score of 2360
Content
- The most common term on the website is your
- The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "216:202".
- The value achieved for the metric: "Number of referring .GOV domains (daily value)" is 47 .
- Competitor thespruce.com has achieved a value of 35 for the metric: "Number of referring .GOV domains (daily value)".
- Competitor thoughtco.com has achieved a value of 70 for the metric:"Average number of internal links".
Social media
- The domain moneycontrol.com has a Linkedin account.
- A link to Twitter was found on the main domain.
- The main domain has a LinkedIn account.
- 100% of this group of domains has a Facebook account.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
Seo
- The URL https://www.thebalance.com/wants-vs-needs-1388544 is the most common search engine result in our search engine rankings
- The average position in the search engine rankings for the main domain is 53.
- The competitors (lifewire.com) best performing keyword is autologin and it was found on the position 8
- The domain :domain is the competitor with the most expected visitors per month from the search engine
- On average, the competitors get at least 3150992 visitors per month from the search engine.
Server
- The version for smartphones and tablets of the main domain has achieved 100 points for user-experience (how user-friendly a website is).
- The total amount of the website requests on competitor thespruce.com was calculated at 18 kb.
- Graphic files (on the homepage of the competitor moneycontrol.com) have a size of 3438 kb.
- The HTML script of the competitor moneycontrol.com weighs 2632 kb.
- The version for smartphones and tablets of the competitor thespruce.com has achieved 99 points for user-experience (how user-friendly a website is).