Mini Content Marketing comparison of websites for swisshotels.com

swissdeluxehotels.com

64%
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chalet.myswitzerland.com

30%
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snow.myswitzerland.com

27%
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swisshotels.com

18%

hotels.swisshoteldata.ch

16%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric swisshotels.com snow.myswitzerland.com chalet.myswitzerland.com swissdeluxehotels.com hotels.swisshoteldata.ch
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric swisshotels.com snow.myswitzerland.com chalet.myswitzerland.com swissdeluxehotels.com hotels.swisshoteldata.ch
Number of Referring Backlinks (Content Popularity) (day) 29,259 1,187,851 54,765 36,033 660,050
Number of Referring Domains (Content Popularity) (day) 840 804 173 406 92
Number of URLs found in the index (day) 50,951 19,428 148,650 6,909 21,984
Number of IPs that refer to domain (day) 421 623 153 357 73
Number of subnets that refer to domain (day) 373 499 149 315 67
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 2 x x 1 x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 3 x x 1 x
Number of governmental and .gov - related domains that refer to domain (day) 1 x x x x
Number of government and .gov - related external backlinks that link to domain (day) 1 x x x x
The exact number of educational domains that refer to domain (day) x x x x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x x x x
The exact number of government domains that refer to domain (day) 1 x x x x
The exact number of government links that refer to domain (day) 1 x x x x
Average number of outgoing links to unique domains for that domain (day) 1 8 5 10 5
The number of outgoing links for this domain (day) 1 9 5 11 21
Average number of internal links for domain (day) 16 64 62 64 9
Link Strength of Referring Domains (Content Popularity) (day) 40 36 26 30 40
Authority of Referring Domains (Content Popularity) (day) 35 34 23 36 28
TrustMetric value for domain (day) - Majestic metric 35 34 23 36 28

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Hotels in Switzerland: Book easily & with no fees
Desktop speed score 51
Mobile speed score 44
Mobile usability score 99
Number of all page resources 62
Number of static page resources 51
Number of JS page resources 7
Number of styles (CSS) page resources 5
Total request weight 8 kb
HTML response weight 49 kb
CSS response weight 397 kb
Images response weight 2381 kb
JS response weight 1260 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://maps.googleapis.com/maps/api/js?key=AIzaSyCDM3IFcjfulyM_0TkkF5aRRdst8OpGnuo
https://www.google-analytics.com/plugins/ua/ec.js
https://www.google-analytics.com/analytics.js
Cache (mobile) by setting expiry date for
https://maps.googleapis.com/maps/api/js?key=AIzaSyCDM3IFcjfulyM_0TkkF5aRRdst8OpGnuo
https://www.google-analytics.com/plugins/ua/ec.js
https://www.google-analytics.com/analytics.js
Speed up server response time
Response time in 0.65 seconds
Minify HTML files (desktop)
https://www.swisshotels.com/ - 857B (14%)
Minify HTML files (mobile)
https://www.swisshotels.com/ - 857B (14%)
Optimize image files (desktop)
https://www.swisshotels.com/resources/img/carousel/group-swiss-historic-2017.jpg - 165.4KiB (66%)
https://www.swisshotels.com/resources/img/home_bg.jpg - 98KiB (31%)
https://www.swisshotels.com/resources/img/main_bg.jpg - 98KiB (31%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 563.
  • The competing domain hotels.swisshoteldata.ch has achieved a score of 503

Content

  • The most common term on the website is hotel
  • It is very likely that you can register and open a user account on the competitors website "hotels.swisshoteldata.ch".
  • 170 words or phrases (two word combinations) were found on the main domain.
  • The main domain probably has a legal disclosure subpage.
  • Competitor swissdeluxehotels.com has reached a value of 11 for the metric: "Number of outgoing links".

Social media

  • The domain swissdeluxehotels.com was defined as category: Hotel on Facebook.
  • The domain swissdeluxehotels.com has a Google+ account.
  • A link to Instagram was found on the competitors website chalet.myswitzerland.com.
  • The domain swissdeluxehotels.com has a Twitter account.
  • The number of Instagram Following for the competitor chalet.myswitzerland.com instagram account is 486 (since the last update).

Seo

  • This free report has been updated for the competitor snow.myswitzerland.com on 2020-02-10.
  • The average position in the search engine rankings for the main domain is 62.
  • The domain snow.myswitzerland.com has the best search engine rankings average position.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The competing websites have an average search engine position of 35698 in our rankings.

Server

  • The CSS file on the competitor snow.myswitzerland.com https://snow.myswitzerland.com/css/wispo.css could be compressed to save 17% - 1.3KiB kb.
  • The desktop version of the website chalet.myswitzerland.com had 68 points scored at Google Insights.
  • The entire CSS files of the competitor chalet.myswitzerland.com homepage weighs 537 kb.
  • The compression of the HTML together with INLINE CSS and JS enables the main domain website to save 857B kb each time the page is loaded.
  • The number of Javascript resources (on the homepage of the main domain) is 7 .