Mini Content Marketing comparison of websites for swissfinanceinstitute.ch

swissfinanceinstitute.ch

100%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric swissfinanceinstitute.ch
Twitter followers x
Twitter following (account is following) x
Twitter likes x
Instagram followers x
Instagram following (account is following) x
Youtube subscribers x
Youtube comments x
Youtube videos x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric swissfinanceinstitute.ch
Number of Referring Backlinks (Content Popularity) (day) 145,751
Number of Referring Domains (Content Popularity) (day) 286
Number of URLs found in the index (day) 260
Number of IPs that refer to domain (day) 250
Number of subnets that refer to domain (day) 230
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 19
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 40
Number of governmental and .gov - related domains that refer to domain (day) x
Number of government and .gov - related external backlinks that link to domain (day) x
The exact number of educational domains that refer to domain (day) 10
Number of Backlinks from .EDU Domains (Content Popularity) (day) 27
The exact number of government domains that refer to domain (day) x
The exact number of government links that refer to domain (day) x
Average number of outgoing links to unique domains for that domain (day) x
The number of outgoing links for this domain (day) x
Average number of internal links for domain (day) x
Link Strength of Referring Domains (Content Popularity) (day) 17
Authority of Referring Domains (Content Popularity) (day) 23
TrustMetric value for domain (day) - Majestic metric 23

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Swiss Finance Institute |
Desktop speed score 21
Mobile speed score 17
Mobile usability score 71
Number of all page resources 98
Number of static page resources 34
Number of JS page resources 21
Number of styles (CSS) page resources 27
Total request weight 8 kb
HTML response weight 117 kb
CSS response weight 811 kb
Images response weight 4242 kb
JS response weight 527 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://sfi.ch/sites/all/themes/sfi/images/CFA_Switzerland_RGB.png
http://sfi.ch/sites/all/themes/sfi/images/CSB_MARCHIO_11.jpg
http://sfi.ch/sites/all/themes/sfi/images/Education.jpg
Cache (mobile) by setting expiry date for
http://sfi.ch/sites/all/themes/sfi/images/CFA_Switzerland_RGB.png
http://sfi.ch/sites/all/themes/sfi/images/CSB_MARCHIO_11.jpg
http://sfi.ch/sites/all/themes/sfi/images/Education.jpg
Minify your CSS files (desktop)
http://sfi.ch/sites/all/themes/sfi/stylesheets/sfi.styles.css?ory7mm - 10.8KiB (23%)
http://sfi.ch/sites/all/themes/sfi/stylesheets/sfi.temporary.css?ory7mm - 2.8KiB (27%)
http://sfi.ch/modules/system/system.base.css?ory7mm - 825B (44%)
Minify your CSS files (mobile)
http://sfi.ch/sites/all/themes/sfi/stylesheets/sfi.styles.css?ory7mm - 10.8KiB (23%)
http://sfi.ch/sites/all/themes/sfi/stylesheets/sfi.temporary.css?ory7mm - 2.8KiB (27%)
http://sfi.ch/modules/system/system.base.css?ory7mm - 825B (44%)
Minify JavaScript files (desktop)
http://sfi.ch/sites/all/themes/sfi/js/select2.full.js?ory7mm - 10.6KiB (31%)
http://sfi.ch/misc/ajax.js?v=7.43 - 4.8KiB (62%)
http://sfi.ch/sites/all/themes/sfi/js/global.js?ory7mm - 4.3KiB (35%)
Minify JavaScript files (mobile)
http://sfi.ch/sites/all/themes/sfi/js/select2.full.js?ory7mm - 10.6KiB (31%)
http://sfi.ch/misc/ajax.js?v=7.43 - 4.8KiB (62%)
http://sfi.ch/sites/all/themes/sfi/js/global.js?ory7mm - 4.3KiB (35%)
Optimize image files (desktop)
http://sfi.ch/sites/all/themes/sfi/images/Research_PHD_overlay.jpg - 646.7KiB (79%)
http://sfi.ch/sites/default/files/Education_overlay.jpg - 442.7KiB (83%)
http://sfi.ch/sites/default/files/Research_PHD_overlay.jpg - 389.4KiB (80%)
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1950.

Content

  • The most common term on the website is central banks
  • The main domain enables visitors to subscribe to their newsletter list.
  • We think there is a blog section on the main domain website.
  • The achieved value for the metric: "Number of referring domains from different IP C blocks" is 230 .
  • The value achieved for the metric: "Number of backlinks from .EDU domains (daily value)" is 27 .

Social media

  • The main domain has a Google+ account.
  • The main domain has a LinkedIn account.
  • 400% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Instagram account.
  • 0% of this group of domains has a Youtube account.

Server

  • Javascript on the main domain hold 9% of all data transfers.
  • The desktop version of the main domain received an Insights value of 21 for the performance.
  • The number of Javascript resources (on the homepage of the main domain) is 21 .
  • The entire HTML files of the main domain homepage weighs 117 kb.
  • The entire CSS files of the main domain homepage weighs 811 kb.