Mini
Content Marketing comparison of websites for swapp.ch
aag.org
isscr.org
socialworkers.org
nace.org
swapp.ch
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | swapp.ch | socialworkers.org | isscr.org | nace.org | aag.org | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | swapp.ch | socialworkers.org | isscr.org | nace.org | aag.org |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 307 | 672,312 | 83,120 | 197,066 | 67,637 |
| Number of Referring Domains (Content Popularity) (day) | 52 | 7,445 | 2,457 | 4,174 | 4,580 |
| Number of URLs found in the index (day) | 978 | 609,295 | 3,032 | 175,125 | 730,523 |
| Number of IPs that refer to domain (day) | 47 | 5,437 | 2,064 | 3,228 | 3,631 |
| Number of subnets that refer to domain (day) | 46 | 4,381 | 1,871 | 2,791 | 3,145 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | x | 827 | 169 | 130 | 726 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | x | 7,576 | 4,856 | 675 | 9,031 |
| Number of governmental and .gov - related domains that refer to domain (day) | x | 86 | 11 | 46 | 36 |
| Number of government and .gov - related external backlinks that link to domain (day) | x | 499 | 110 | 118 | 142 |
| The exact number of educational domains that refer to domain (day) | x | 775 | 109 | 79 | 544 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | x | 7,398 | 506 | 382 | 7,706 |
| The exact number of government domains that refer to domain (day) | x | 81 | 7 | 39 | 32 |
| The exact number of government links that refer to domain (day) | x | 492 | 91 | 91 | 135 |
| Average number of outgoing links to unique domains for that domain (day) | 3 | 5 | 4 | 2 | 1 |
| The number of outgoing links for this domain (day) | 4 | 5 | 7 | 3 | 1 |
| Average number of internal links for domain (day) | 36 | 37 | 59 | 32 | 45 |
| Link Strength of Referring Domains (Content Popularity) (day) | 15 | 50 | 38 | 40 | 43 |
| Authority of Referring Domains (Content Popularity) (day) | 12 | 61 | 55 | 36 | 57 |
| TrustMetric value for domain (day) - Majestic metric | 12 | 61 | 55 | 36 | 57 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title News - SwAPP | Swiss Association of Pharmaceutical Professionals |
|
| Desktop speed score | 71 |
|---|---|
| Mobile speed score | 61 |
| Mobile usability score | 94 |
| Number of all page resources | 33 |
| Number of static page resources | 22 |
| Number of JS page resources | 7 |
| Number of styles (CSS) page resources | 4 |
| Total request weight | 3 kb |
| HTML response weight | 18 kb |
| CSS response weight | 83 kb |
| Images response weight | 309 kb |
| JS response weight | 661 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://swapp.ch/
http://www.swapp.ch/
http://www.swapp.ch/news/
|
|
Cache (desktop) by setting expiry date for http://www.swapp.ch/media/css/print.css
http://www.swapp.ch/media/css/responsive.css
http://www.swapp.ch/media/img/linkedin.png
|
|
Cache (mobile) by setting expiry date for http://www.swapp.ch/media/css/print.css
http://www.swapp.ch/media/css/responsive.css
http://www.swapp.ch/media/img/linkedin.png
|
|
Minify your CSS files (desktop) https://www.google.com/uds/api/search/1.0/a33a40bc61f44fca1e08df500aeda773/default+en.css - 3.9KiB (40%)
http://www.swapp.ch/media/css/responsive.css - 1.2KiB (28%)
https://www.google.com/cse/static/style/look/v2/default.css - 555B (18%)
|
|
Minify your CSS files (mobile) https://www.google.com/uds/api/search/1.0/a33a40bc61f44fca1e08df500aeda773/default+en.css - 3.9KiB (40%)
http://www.swapp.ch/media/css/responsive.css - 1.2KiB (28%)
https://www.google.com/cse/static/style/look/v2/default.css - 555B (18%)
|
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Minify HTML files (desktop) http://www.swapp.ch/news/ - 862B (18%)
|
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Minify HTML files (mobile) http://www.swapp.ch/news/ - 862B (18%)
|
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Optimize image files (desktop) http://www.swapp.ch/media/uploads/panorama_pics/news2_.jpg - 139.5KiB (77%)
http://www.swapp.ch/media/img/logo_highres.jpg - 35.1KiB (64%)
http://www.swapp.ch/media/img/linkedin.png - 16.8KiB (94%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 640.
- The competing domain nace.org has achieved a score of 694
Content
- 324 words or phrases (two word combinations) were found on the main domain.
- The word or combination of words with the best median result regarding the frequency on the competitors website is nasw (based on first 10 subpages of examined domain).
- The term swapp only appears on this website and not on the websites of the competition.
- Competitor aag.org has reached a value of 730523 for the metric: "Number of URLs found in the index (daily value)".
- The competitor aag.org has achieved a value of 36 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
Social media
- The main domain has a LinkedIn account.
- 20% of this group of domains has a Instagram account.
- 40% of this group of domains has a LinkedIn account.
- The number of Twitter tweets belonging to the competitor nace.org tweet account is 4853 (since the last update).
- The number of Twitter fans belonging to the competitor nace.org tweet account is 7763 (since the last update).
Seo
- The URL http://www.swapp.ch/news/ occurs most frequently in the search engine results.
- The number of visitors from the search engine to the main domain is 0 per month.
- Of all the URLs found in the domain aag.org, "http://www.aag.org/mycoe.servir" is the most frequently found URL in the search results.
- The competitor nace.org should get at least 0 visitors from the search engine per month.
- The domain isscr.org has the best search engine rankings average position.
Server
- The competitor aag.org has a number of pages indexed in the search engine of 0.
- Javascript on the main domain hold 62% of all data transfers.
- Static objects of the main domain are numerous and http://www.swapp.ch/media/css/print.css, http://www.swapp.ch/media/css/responsive.css, http://www.swapp.ch/media/img/linkedin.png, http://www.swapp.ch/media/img/logo_highres.jpg could have information about their expiry date and be loaded from the cache of the browser.
- The HTML script of the competitor isscr.org weighs 1515 kb.
- Some links and buttons are too small and can cause problems for website visitors of the competitor socialworkers.org website.