Mini Content Marketing comparison of websites for superyachts.com

imdb.com

77%
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boattrader.com

48%
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devalk.nl

32%
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superyachts.com

30%

yachtharbour.com

26%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric superyachts.com imdb.com devalk.nl boattrader.com yachtharbour.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric superyachts.com imdb.com devalk.nl boattrader.com yachtharbour.com
Number of Referring Backlinks (Content Popularity) (day) 2,877,105 569,986,145 652,216 201,801 10,379
Number of Referring Domains (Content Popularity) (day) 3,175 601,225 1,127 4,112 1,333
Number of URLs found in the index (day) 459,138 199,905,043 190,865 783,975 172,834
Number of IPs that refer to domain (day) 2,468 265,065 737 3,076 1,174
Number of subnets that refer to domain (day) 1,918 100,882 658 2,290 987
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 3 2,898 x 4 1
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 13 445,490 x 5 3
Number of governmental and .gov - related domains that refer to domain (day) 2 402 x x x
Number of government and .gov - related external backlinks that link to domain (day) 4 10,201 x x x
The exact number of educational domains that refer to domain (day) 2 1,665 x 4 1
Number of Backlinks from .EDU Domains (Content Popularity) (day) 12 363,034 x 5 3
The exact number of government domains that refer to domain (day) x 190 x x x
The exact number of government links that refer to domain (day) x 6,421 x x x
Average number of outgoing links to unique domains for that domain (day) 0 0 1 3 5
The number of outgoing links for this domain (day) 0 0 3 5 5
Average number of internal links for domain (day) 40 65 71 20 34
Link Strength of Referring Domains (Content Popularity) (day) 51 96 46 42 41
Authority of Referring Domains (Content Popularity) (day) 24 100 46 32 21
TrustMetric value for domain (day) - Majestic metric 24 100 46 32 21

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Luxury Yacht Charter | Superyachts for Sale | Super yachts.com
Desktop speed score 52
Mobile speed score 49
Mobile usability score 61
Number of all page resources 166
Number of static page resources 95
Number of JS page resources 40
Number of styles (CSS) page resources 10
Total request weight 20 kb
HTML response weight 79 kb
CSS response weight 275 kb
Images response weight 1397 kb
JS response weight 867 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://www.superyachts.com/resources/images/highslide/outlines/rounded-white.png
http://www.superyachts.com/resources/images/homepagesearch/sy_v1.5_home_search_header_detail.svg
http://www.superyachts.com/resources/js/sy_v1.5_home_slideshow/arrow.svg
Cache (mobile) by setting expiry date for
http://www.superyachts.com/resources/images/highslide/outlines/rounded-white.png
http://www.superyachts.com/resources/images/homepagesearch/sy_v1.5_home_search_header_detail.svg
http://www.superyachts.com/resources/js/sy_v1.5_home_slideshow/arrow.svg
Minify your CSS files (desktop)
http://www.superyachts.com/resources/css/grid_global.css - 5.9KiB (25%)
http://www.superyachts.com/resources/css/homepage.css?20131003 - 1.9KiB (34%)
http://www.superyachts.com/resources/css/grid_forms.css - 1KiB (39%)
Minify your CSS files (mobile)
http://www.superyachts.com/resources/css/grid_global.css - 5.9KiB (25%)
http://www.superyachts.com/resources/css/homepage.css?20131003 - 1.9KiB (34%)
http://www.superyachts.com/resources/css/grid_forms.css - 1KiB (39%)
Minify JavaScript files (desktop)
http://www.superyachts.com/resources/js/jquery.cycle.all.js - 5.3KiB (41%)
http://www.superyachts.com/resources/js/highslide-full.js - 5KiB (22%)
http://www.superyachts.com/index.js - 3.6KiB (47%)
Minify JavaScript files (mobile)
http://www.superyachts.com/resources/js/jquery.cycle.all.js - 5.3KiB (41%)
http://www.superyachts.com/resources/js/highslide-full.js - 5KiB (22%)
http://www.superyachts.com/index.js - 3.6KiB (47%)
Optimize image files (desktop)
http://www.superyachts.com/syv2/resource/286-170-95-c-7175/superyachts/property/description/resource/tv-52673.jpg - 61.2KiB (81%)
http://www.superyachts.com/syv2/resource/286-170-95-c-7175/superyachts/property/description/lady-kathryn-v-1511.jpg - 41KiB (77%)
http://www.superyachts.com/syv2/newsimages/125/93/80/c/9fe4/cms/luxury_style/12249.jpg - 39.7KiB (94%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1015.
  • The competing domain yachtharbour.com has achieved a score of 886

Content

  • For the popular word yachts, this would be a similar word combination: superyachts, super yachts, luxury yachts, yachts buying, reef yachts
  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is services about (based on first 10 subpages of examined domain).
  • 207 words or phrases (two word combinations) were found on the main domain.
  • The achieved value for the metric: "Average number of internal links" is 40 .
  • The achieved value for the metric: "Trustmetric value for this domain - majestic metric" is 24 .

Social media

  • The domain yachtharbour.com was defined as category: Media/News Company on Facebook.
  • The domain yachtharbour.com has a Twitter account.
  • The domain boattrader.com has a Linkedin account.
  • 40% of this group of domains has a LinkedIn account.
  • The number of Twitter fans belonging to the competitor boattrader.com tweet account is 16753 (since the last update).

Seo

  • The data of the search engine results was updated on the 2020-02-09 for the domain boattrader.com.
  • The competitors (imdb.com) best performing keyword is transferts and it was found on the position 1
  • The URL http://www.superyachts.com/sail-yacht-4033/visione.htm occurs most frequently in the search engine results.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The competing websites have an average search engine position of 4854269 in our rankings.

Server

  • The entire CSS files of the competitor boattrader.com homepage weighs 566 kb.
  • Some links and buttons are too small and can cause problems for website visitors of the competitor imdb.com website.
  • The main domain website could compress the JS file http://www.superyachts.com/resources/js/AC_RunActiveContent.js and save 830B kb (35%).
  • 95 CSS/JSS static elements can be found on the website of the main domain.
  • On the homepage of the main domain 10 CSS files can be identified.