Mini Content Marketing comparison of websites for stuff.tv

lifewire.com

75%
Change competitor

techadvisor.co.uk

44%
Change competitor

macworld.co.uk

44%
Change competitor

carphonewarehouse.com

38%
Change competitor

stuff.tv

24%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric stuff.tv macworld.co.uk lifewire.com techadvisor.co.uk carphonewarehouse.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric stuff.tv macworld.co.uk lifewire.com techadvisor.co.uk carphonewarehouse.com
Number of Referring Backlinks (Content Popularity) (day) 1,502,139 4,131,595 4,686,854 3,276,356 278,862
Number of Referring Domains (Content Popularity) (day) 9,945 18,171 60,413 24,630 7,968
Number of URLs found in the index (day) 487,347 407,912 81,197 867,337 70,327
Number of IPs that refer to domain (day) 7,965 14,691 44,200 19,354 5,841
Number of subnets that refer to domain (day) 6,019 10,018 26,665 12,797 4,396
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 30 146 824 148 41
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 194 670 53,532 1,272 130
Number of governmental and .gov - related domains that refer to domain (day) x 7 73 15 8
Number of government and .gov - related external backlinks that link to domain (day) x 13 244 35 10
The exact number of educational domains that refer to domain (day) 12 89 581 80 7
Number of Backlinks from .EDU Domains (Content Popularity) (day) 119 363 5,252 306 54
The exact number of government domains that refer to domain (day) x 4 45 3 x
The exact number of government links that refer to domain (day) x 5 113 3 x
Average number of outgoing links to unique domains for that domain (day) 3 2 6 4 2
The number of outgoing links for this domain (day) 4 3 7 6 2
Average number of internal links for domain (day) 28 11 41 56 21
Link Strength of Referring Domains (Content Popularity) (day) 56 61 67 69 54
Authority of Referring Domains (Content Popularity) (day) 45 54 74 58 63
TrustMetric value for domain (day) - Majestic metric 45 54 74 58 63

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Stuff | The best gadgets - news, reviews and buying guides
Mobile usability score 99
Number of all page resources 204
Number of static page resources 96
Number of JS page resources 57
Number of styles (CSS) page resources 11
Total request weight 50 kb
HTML response weight 184 kb
CSS response weight 481 kb
Images response weight 10886 kb
JS response weight 2320 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://stuff.tv/
https://stuff.tv/
http://www.stuff.tv/
https://www.stuff.tv/
Cache (desktop) by setting expiry date for
https://static.hotjar.com/c/hotjar-95165.js?sv=5
https://cdn.feedbackify.com/f.js
https://tags.tiqcdn.com/utag/haymarket/stuff-d7/prod/utag.js
Cache (mobile) by setting expiry date for
https://load.s3.amazonaws.com/pixel.gif
https://pixel.everesttech.net/1x1
https://static.hotjar.com/c/hotjar-95165.js?sv=5
Speed up server response time
Response time in 0.59 seconds
Minify JavaScript files (desktop)
https://cdn.stuff.tv/sites/all/libraries/modernizr/modernizr-latest.js?oszq71 - 10.2KiB (66%)
Minify JavaScript files (mobile)
https://cdn.stuff.tv/sites/all/libraries/modernizr/modernizr-latest.js?oszq71 - 10.2KiB (66%)
Optimize image files (desktop)
https://images.cdn.stuff.tv/sites/stuff.tv/files/styles/carousel_half/public/brands/Sky/save_power2.jpg?itok=_yjiE5sr&c=049c830dcd3c8ac7922e1328813c01a0 - 8.4MiB (99%)
https://images.cdn.stuff.tv/sites/stuff.tv/files/styles/buy_magazine_print/public/08_parent_aug.jpg?itok=2NqHH0sd - 47.4KiB (84%)
https://images.cdn.stuff.tv/sites/stuff.tv/files/styles/carousel_half/public/brands/mags.jpg?itok=K2MkUdws&c=049c830dcd3c8ac7922e1328813c01a0 - 19.7KiB (33%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 823.
  • The competing domain carphonewarehouse.com has achieved a score of 1303

Content

  • 219 Words / phrases were found at competitor "techadvisor.co.uk".
  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is samsung galaxy (based on first 10 subpages of examined domain).
  • Competitor carphonewarehouse.com has achieved a value of 10 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
  • Competitor macworld.co.uk has achieved a value of 89 for the metric: "Number of referring .EDU domains (daily value)".
  • Competitor lifewire.com has reached a value of 7 for the metric: "Number of outgoing links".

Social media

  • 80% of this group of domains has a Facebook account.
  • 0% of this group of domains has a Google+ account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • The number of Twitter tweets belonging to the competitor macworld.co.uk tweet account is 42406 (since the last update).
  • The number of Twitter Following for the competitor macworld.co.uk tweet account is 886 (since the last update).

Seo

  • The URL https://www.techadvisor.co.uk/test-centre/tablets/best-ereaders-3476612/ is the most frequent url in our search engine rankings, which belongs to the competitor techadvisor.co.uk
  • The data of the search engine results was updated on the 2019-12-03 for the domain macworld.co.uk.
  • The URL https://www.stuff.tv/ is the most common search engine result in our search engine rankings
  • The average position in the search engine rankings for the main domain is 65.
  • The main domain has a number of expected visitor coming from the search engine of 0 per month (traffic).

Server

  • Static objects of the competitor lifewire.com are numerous and https://ak.sail-horizon.com/spm/spm.v1.min.js, https://csm2waycm-atl.netmng.com/cm/, https://www.googletagmanager.com/gtm.js?id=GTM-MHH3PJ, https://www.googletagservices.com/tag/js/gpt.js could have information about their expiry date and be loaded from the cache of the browser.
  • It would be an advantage to compress the image at the main domain: https://images.cdn.stuff.tv/sites/stuff.tv/files/styles/buy_magazine_ipad/public/08_parent_aug.jpg?itok=ue9BxnbJ in order to 5.4KiB kb.
  • The total amount of the website requests on the main domain was calculated at 50 kb.
  • The mobile website of the main domain got a score of 0/100 points for the loading times.
  • Some links and buttons are too small and can cause problems for website visitors of the competitor carphonewarehouse.com website.