Mini
Content Marketing comparison of websites for strandbooks.com
whsmith.co.uk
alibris.com
strandbooks.com
booktopia.com.au
harvard.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | strandbooks.com | alibris.com | whsmith.co.uk | harvard.com | booktopia.com.au | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | 9028725 | x | 4015860 | x | x |
| Youtube subscribers | 32400 | x | 8400 | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | 1881 | x | 776 | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | strandbooks.com | alibris.com | whsmith.co.uk | harvard.com | booktopia.com.au |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 2,740,783 | 1,333,970 | 1,681,130 | 163,920 | 1,801,382 |
| Number of Referring Domains (Content Popularity) (day) | 6,414 | 13,899 | 12,424 | 3,073 | 12,727 |
| Number of URLs found in the index (day) | 4,891,645 | 22,222,148 | 8,210,823 | 51,786 | 4,332,691 |
| Number of IPs that refer to domain (day) | 4,475 | 10,681 | 8,525 | 2,173 | 8,477 |
| Number of subnets that refer to domain (day) | 3,399 | 7,717 | 5,831 | 1,767 | 5,166 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 59 | 441 | 223 | 57 | 95 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 923 | 7,631 | 748 | 734 | 1,148 |
| Number of governmental and .gov - related domains that refer to domain (day) | 2 | 25 | 19 | 1 | 11 |
| Number of government and .gov - related external backlinks that link to domain (day) | 4 | 112 | 71 | 3 | 58 |
| The exact number of educational domains that refer to domain (day) | 54 | 343 | 81 | 47 | 11 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 916 | 6,870 | 226 | 706 | 31 |
| The exact number of government domains that refer to domain (day) | 2 | 20 | x | 1 | 1 |
| The exact number of government links that refer to domain (day) | 4 | 87 | x | 3 | 2 |
| Average number of outgoing links to unique domains for that domain (day) | 8 | 9 | 9 | 5 | 4 |
| The number of outgoing links for this domain (day) | 14 | 10 | 9 | 6 | 4 |
| Average number of internal links for domain (day) | 178 | 241 | 280 | 116 | 187 |
| Link Strength of Referring Domains (Content Popularity) (day) | 50 | 53 | 55 | 46 | 56 |
| Authority of Referring Domains (Content Popularity) (day) | 34 | 70 | 57 | 56 | 53 |
| TrustMetric value for domain (day) - Majestic metric | 34 | 70 | 57 | 56 | 53 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Strand Book Store: New, Used, Rare and Out-of-Print Books |
|
| Desktop speed score | 45 |
|---|---|
| Mobile speed score | 37 |
| Mobile usability score | 95 |
| Number of all page resources | 250 |
| Number of static page resources | 247 |
| Number of JS page resources | 2 |
| Number of styles (CSS) page resources | 2 |
| Total request weight | 27 kb |
| HTML response weight | 305 kb |
| CSS response weight | 140 kb |
| Images response weight | 7498 kb |
| JS response weight | 29 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://strandbooks.com/
http://www.strandbooks.com/
https://www.strandbooks.com/
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Cache (desktop) by setting expiry date for https://www.strandbooks.com/resources/strand/css/site-min-58227919e5f0e6b70437e6a0df720bfe.css
https://www.strandbooks.com/resources/strand/images/events/42.jpg
https://www.strandbooks.com/resources/strand/images/events/51H9zYYPhZL._SX329_BO1,204,203,200_.jpg
|
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Cache (mobile) by setting expiry date for https://www.strandbooks.com/resources/strand/css/site-min-58227919e5f0e6b70437e6a0df720bfe.css
https://www.strandbooks.com/resources/strand/images/events/42.jpg
https://www.strandbooks.com/resources/strand/images/events/51H9zYYPhZL._SX329_BO1,204,203,200_.jpg
|
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Minify your CSS files (desktop) https://cloud.webtype.com/css/2faed8f1-2f04-42db-8b02-311fb1076aa5.css - 297B (62%)
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Minify your CSS files (mobile) https://cloud.webtype.com/css/2faed8f1-2f04-42db-8b02-311fb1076aa5.css - 297B (62%)
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Optimize image files (desktop) https://www.strandbooks.com/resources/strand/images/uploads/blog/blog-landing-page/Stacked_Calendar_V2.jpg - 300.1KiB (78%)
https://www.strandbooks.com/resources/strand/images/uploads/Home-Page-Banners/MarlonJames_Homepage.jpg - 239.1KiB (81%)
https://www.strandbooks.com/resources/strand/images/uploads/Home-Page-Banners/HistoricalFiction_Homepage.jpg - 204.4KiB (71%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1858.
- The competing domain harvard.com has achieved a score of 968
Content
- The word or combination of words with the lowest median result regarding the frequency on the competitors website is help help (based on first 10 subpages of examined domain).
- 180 words or phrases (two word combinations) were found on the main domain.
- Competitor whsmith.co.uk has achieved a value of 223 for the metric: "Number of referring .EDU and .EDU-like domains (daily value)".
- The competitor harvard.com has achieved a value of 734 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
- The achieved value for the metric: "Number of referring .EDU and similar to .EDU domains (daily value)" is 59 .
Social media
- The domain booktopia.com.au has a Twitter account.
- The domain whsmith.co.uk has an Instagram account.
- 60% of this group of domains has a Google+ account.
- The number of Facebook fans belonging to the main domain facebook account is 93335 (since the last update).
- Number of Instagram followers, which belong to the competitor whsmith.co.uk has been 23643 since the last check.
Seo
- The average position in the search engine rankings for the website whsmith.co.uk is 55.
- The main domain's best performing keyword is bookstore and it was found on the position 48
- In the search engine rankings above, the average position of the main domain is: 62.
- The main domain has a number of expected visitor coming from the search engine of 0 per month (traffic).
- The competitors (booktopia.com.au) best performing keyword is systemmarketing and it was found on the position 15
Server
- The number of Javascript resources (on the homepage of the competitor alibris.com) is 20 .
- Graphic files (on the homepage of the competitor alibris.com) have a size of 1569 kb.
- The version for smartphones and tablets of the competitor whsmith.co.uk has achieved 96 points for user-experience (how user-friendly a website is).
- The HTML script of the main domain weighs 29 kb.
- The version for smartphones and tablets of the main domain has achieved 95 points for user-experience (how user-friendly a website is).