Mini Content Marketing comparison of websites for stoked.ch

stoked.ch

68%

ski-snow-fun-klosters.ch

44%
Change competitor

prime-engelberg.ch

41%
Change competitor

skiwengen.ch

41%
Change competitor

boerlinsport.ch

34%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric stoked.ch skiwengen.ch boerlinsport.ch ski-snow-fun-klosters.ch prime-engelberg.ch
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric stoked.ch skiwengen.ch boerlinsport.ch ski-snow-fun-klosters.ch prime-engelberg.ch
Number of Referring Backlinks (Content Popularity) (day) 1,610 578 1,532 107 1,182
Number of Referring Domains (Content Popularity) (day) 177 78 10 22 73
Number of URLs found in the index (day) 894 192 134 406 79
Number of IPs that refer to domain (day) 157 64 9 20 68
Number of subnets that refer to domain (day) 150 64 9 19 63
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x x x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x x x x
Number of governmental and .gov - related domains that refer to domain (day) x x x x x
Number of government and .gov - related external backlinks that link to domain (day) x x x x x
The exact number of educational domains that refer to domain (day) x x x x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x x x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) 13 4 1 2 x
The number of outgoing links for this domain (day) 14 5 1 2 x
Average number of internal links for domain (day) 72 48 8 40 x
Link Strength of Referring Domains (Content Popularity) (day) 26 15 14 21 12
Authority of Referring Domains (Content Popularity) (day) 37 21 8 11 17
TrustMetric value for domain (day) - Majestic metric 37 21 8 11 17

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Stoked, die erste private Skischule und Snowboardschule in Zermatt
Desktop speed score 35
Mobile speed score 32
Mobile usability score 69
Number of all page resources 85
Number of static page resources 67
Number of JS page resources 15
Number of styles (CSS) page resources 18
Total request weight 8 kb
HTML response weight 117 kb
CSS response weight 59 kb
Images response weight 1974 kb
JS response weight 563 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://stoked.ch/wp-content/plugins/sitepress-multilingual-cms/res/js/sitepress.js
http://stoked.ch/wp-content/themes/Redesign/css/backend.css
http://stoked.ch/wp-content/themes/Redesign/css/contactslider.css
Cache (mobile) by setting expiry date for
http://stoked.ch/wp-content/plugins/sitepress-multilingual-cms/res/js/sitepress.js
http://stoked.ch/wp-content/themes/Redesign/css/backend.css
http://stoked.ch/wp-content/themes/Redesign/css/contactslider.css
Speed up server response time
Response time in 0.42 seconds
Minify your CSS files (desktop)
http://stoked.ch/wp-content/themes/Redesign/css/mainnav.css - 623B (30%)
http://stoked.ch/wp-content/plugins/nextgen-gallery/css/nggallery.css?ver=1.0.0 - 566B (31%)
Minify your CSS files (mobile)
http://stoked.ch/wp-content/themes/Redesign/css/mainnav.css - 623B (30%)
http://stoked.ch/wp-content/plugins/nextgen-gallery/css/nggallery.css?ver=1.0.0 - 566B (31%)
Optimize image files (desktop)
http://stoked.ch/wp-content/uploads/Zermatt-Logo_small1.jpg - 560.1KiB (99%)
http://stoked.ch/wp-content/uploads/Experience_Slider.jpg - 138.4KiB (74%)
http://stoked.ch/wp-content/uploads/Ski_Slider.jpg - 134KiB (76%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1645.
  • The competing domain boerlinsport.ch has achieved a score of 828

Content

  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is ausführliche informationen (based on first 10 subpages of examined domain).
  • The competitor "ski-snow-fun-klosters.ch" enables visitors to subscribe to their newsletter list.
  • The value reached for the metric: "Number of referring domains from different IPs (daily value)" is 157.
  • Competitor skiwengen.ch has achieved a value of 48 for the metric:"Average number of internal links".
  • The competitor prime-engelberg.ch has achieved a value of 12 for the metric: "Link power of the referring domains".

Social media

  • The main domain category on Facebook is "Ski & Snowboard School".
  • The main domain has a Twitter account.
  • The domain prime-engelberg.ch has a Twitter account.
  • 40% of this group of domains has a Twitter account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0

Seo

  • The URL http://stoked.ch/sport-shop-zermatt/shop-miete/miete-preisliste/ occurs most frequently in the search engine results.
  • The number of visitors from the search engine to the main domain is 38 per month.
  • The average position in the search engine rankings for the website prime-engelberg.ch is 54.
  • The competitor boerlinsport.ch should get at least 108 visitors from the search engine per month.
  • From this group of websites, the domain boerlinsport.ch has the best average position among in search engine rankings.

Server

  • Static objects of the main domain are numerous and http://stoked.ch/wp-content/plugins/sitepress-multilingual-cms/res/js/sitepress.js, http://stoked.ch/wp-content/themes/Redesign/css/backend.css, http://stoked.ch/wp-content/themes/Redesign/css/contactslider.css, http://stoked.ch/wp-content/themes/Redesign/css/content.css could have information about their expiry date and be loaded from the cache of the browser.
  • 67 CSS/JSS static elements can be found on the website of the main domain.
  • Some links and buttons are too small and can cause problems for website visitors of the main domain.
  • The competitor boerlinsport.ch website could compress the JS file http://boerlinsport.ch/res/x5settings.js?13-1-3-11 and save 745B kb (21%).
  • The mobile version of the competitor skiwengen.ch achieved 49 points for the server response and website loading times in the Google Insights test.