Mini Content Marketing comparison of websites for space.com

theverge.com

61%
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hbr.org

53%
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space.com

43%

vox.com

43%
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livescience.com

34%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric space.com livescience.com vox.com theverge.com hbr.org
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric space.com livescience.com vox.com theverge.com hbr.org
Number of Referring Backlinks (Content Popularity) (day) 8,442,266 10,928,419 20,063,453 38,616,711 22,589,026
Number of Referring Domains (Content Popularity) (day) 69,080 127,071 137,746 196,433 160,569
Number of URLs found in the index (day) 310,752 278,479 678,495 2,162,318 560,379
Number of IPs that refer to domain (day) 47,338 79,595 82,768 123,103 95,599
Number of subnets that refer to domain (day) 28,589 41,428 42,568 60,676 49,797
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 859 1,207 1,095 1,028 1,751
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 33,633 29,294 36,812 33,088 652,736
Number of governmental and .gov - related domains that refer to domain (day) 89 129 119 134 173
Number of government and .gov - related external backlinks that link to domain (day) 1,977 1,329 4,256 2,052 2,679
The exact number of educational domains that refer to domain (day) 578 781 757 577 1,101
Number of Backlinks from .EDU Domains (Content Popularity) (day) 12,928 18,545 32,431 17,481 539,460
The exact number of government domains that refer to domain (day) 50 82 90 70 102
The exact number of government links that refer to domain (day) 1,642 982 4,141 572 690
Average number of outgoing links to unique domains for that domain (day) 4 7 3 5 6
The number of outgoing links for this domain (day) 7 11 8 13 7
Average number of internal links for domain (day) 12 10 11 32 39
Link Strength of Referring Domains (Content Popularity) (day) 72 74 74 88 73
Authority of Referring Domains (Content Popularity) (day) 72 68 52 58 70
TrustMetric value for domain (day) - Majestic metric 72 68 52 58 70

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Space.com: NASA, Space Exploration and Astronomy News
Desktop speed score 72
Mobile speed score 53
Mobile usability score 98
Number of all page resources 236
Number of static page resources 88
Number of JS page resources 50
Number of styles (CSS) page resources 3
Total request weight 58 kb
HTML response weight 244 kb
CSS response weight 240 kb
Images response weight 1126 kb
JS response weight 2061 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://ads.servebom.com/js/advertisement.js
https://ads.servebom.com/tmnhead.js
https://lijit2waycm.netmng.com/blank.gif
Cache (mobile) by setting expiry date for
https://ads.servebom.com/js/advertisement.js
https://ads.servebom.com/tmnhead.js
https://lijit2waycm.netmng.com/blank.gif
Minify HTML files (desktop)
https://www.space.com/ - 2.5KiB (11%)
https://tap-secure.rubiconproject.com/partner/scripts/rubicon/emily.html?rtb_ext=1&geo=na&co=us - 862B (11%)
Minify HTML files (mobile)
https://www.space.com/ - 2.5KiB (12%)
https://tap-secure.rubiconproject.com/partner/scripts/rubicon/emily.html?rtb_ext=1&geo=na&co=us - 862B (11%)
Minify JavaScript files (desktop)
https://ads.servebom.com/tmnhead.js - 2.5KiB (18%)
https://www.space.com/bundles/purchcommon/js/Purch/Utils/Lazy.js?v=2017-07-10-16 - 2KiB (50%)
https://tag.crsspxl.com/s1.js?d=2111&cb=1499718098222 - 1.8KiB (43%)
Minify JavaScript files (mobile)
https://ads.servebom.com/tmnhead.js - 2.4KiB (18%)
https://www.space.com/bundles/purchcommon/js/Purch/Utils/Lazy.js?v=2017-07-10-16 - 2KiB (50%)
https://tag.crsspxl.com/s1.js?d=2111&cb=1499718113735 - 1.8KiB (43%)
Optimize image files (desktop)
https://tpc.googlesyndication.com/simgad/5529395494181943062 - 52.9KiB (45%)
https://tpc.googlesyndication.com/simgad/8472468766908115050 - 13KiB (62%)
https://cse.google.com/cse/images/google_custom_search_watermark.gif - 1KiB (51%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1512.
  • The competing domain vox.com has achieved a score of 1510

Content

  • The term animals only occurs on the livescience.com website and not on the website of the main domain.
  • The competitor theverge.com has achieved a value of 134 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
  • Competitor livescience.com has achieved a value of 781 for the metric: "Number of referring .EDU domains (daily value)".
  • The competitor vox.com has achieved a value of 74 for the metric: "Link power of the referring domains".
  • The value reached for the metric: "Number of referring domains from different IPs (daily value)" is 47338.

Social media

  • A link to Twitter has been found on the domain vox.com.
  • 60% of this group of domains has a Google+ account.
  • 0% of this group of domains has a Instagram account.
  • The number of Twitter fans belonging to the competitor theverge.com tweet account is 2623911 (since the last update).
  • On Twitter, the main domain ha a favorites number of 953 tweets.

Seo

  • Of all the URLs found in the domain vox.com, "https://www.vox.com/2018/11/20/18080002/israel-palestine-conflict-basics" is the most frequently found URL in the search results.
  • The competitors (hbr.org) best performing keyword is topics and it was found on the position 5
  • The number of visitors from the search engine to the main domain is 1891312 per month.
  • The domain hbr.org has the best search engine rankings average position.
  • The competing websites have an average search engine position of 13595439 in our rankings.

Server

  • The main domain size of the website should reach 47,000 pages.
  • When the homepage of the competitor livescience.com is loaded once, 242 objects are downloaded (files, JS scripts, etc.).
  • The number of Javascript resources (on the homepage of the competitor hbr.org) is 58 .
  • The CSS of the main domain website accounts for7% of all data transfers.
  • It would be an advantage to compress the image at the main domain: https://www.space.com/resources/img/purch-logo.png?8cc9884 in order to 880B kb.