Mini Content Marketing comparison of websites for socialworkers.org

sfn.org

68%
Change competitor

soa.org

54%
Change competitor

socialworkers.org

49%

coachfederation.org

36%
Change competitor

nace.org

26%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric socialworkers.org coachfederation.org soa.org nace.org sfn.org
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x 6670 x 15500
Youtube comments x x x x x
Youtube videos x x 611 x 330

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric socialworkers.org coachfederation.org soa.org nace.org sfn.org
Number of Referring Backlinks (Content Popularity) (day) 672,312 499,779 1,034,392 197,066 1,553,068
Number of Referring Domains (Content Popularity) (day) 7,445 15,733 5,787 4,174 10,900
Number of URLs found in the index (day) 609,295 55,737 68,225 175,125 1,910,441
Number of IPs that refer to domain (day) 5,437 10,843 4,219 3,228 8,299
Number of subnets that refer to domain (day) 4,381 6,201 3,600 2,791 6,676
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 827 129 544 130 805
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 7,576 859 5,312 675 17,547
Number of governmental and .gov - related domains that refer to domain (day) 86 11 22 46 158
Number of government and .gov - related external backlinks that link to domain (day) 499 53 68 118 6,186
The exact number of educational domains that refer to domain (day) 775 89 464 79 522
Number of Backlinks from .EDU Domains (Content Popularity) (day) 7,398 758 4,878 382 16,277
The exact number of government domains that refer to domain (day) 81 7 22 39 20
The exact number of government links that refer to domain (day) 492 40 68 91 6,029
Average number of outgoing links to unique domains for that domain (day) 5 1 8 2 2
The number of outgoing links for this domain (day) 5 1 9 3 2
Average number of internal links for domain (day) 37 5 91 32 33
Link Strength of Referring Domains (Content Popularity) (day) 50 43 47 40 48
Authority of Referring Domains (Content Popularity) (day) 61 56 61 36 61
TrustMetric value for domain (day) - Majestic metric 61 56 61 36 61

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
National Association of Social Workers
Desktop speed score 60
Mobile speed score 46
Mobile usability score 60
Number of all page resources 147
Number of static page resources 64
Number of JS page resources 17
Number of styles (CSS) page resources 9
Total request weight 26 kb
HTML response weight 73 kb
CSS response weight 39 kb
Images response weight 1127 kb
JS response weight 750 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://assets.adobedtm.com/c876840ac68fc41c08a580a3fb1869c51ca83380/s-code-contents-0098ca3e051e790159e177bdc07d144f200588e3.js
http://assets.adobedtm.com/c876840ac68fc41c08a580a3fb1869c51ca83380/satelliteLib-93076fa5d13df13a1dff422c66681f01d0e91e03.js
http://socialworkers.org/images/1010layout/jobIcon.png
Cache (mobile) by setting expiry date for
http://assets.adobedtm.com/c876840ac68fc41c08a580a3fb1869c51ca83380/s-code-contents-0098ca3e051e790159e177bdc07d144f200588e3.js
http://assets.adobedtm.com/c876840ac68fc41c08a580a3fb1869c51ca83380/satelliteLib-93076fa5d13df13a1dff422c66681f01d0e91e03.js
http://socialworkers.org/SpryAssets/homepage2011/SpryTabbedPanels.css
Minify your CSS files (desktop)
http://socialworkers.org/SpryAssets/SpryMenuBarHorizontal.css - 982B (60%)
Minify your CSS files (mobile)
http://socialworkers.org/SpryAssets/SpryMenuBarHorizontal.css - 982B (60%)
Minify JavaScript files (desktop)
https://ajax.googleapis.com/ajax/libs/jquery/1/jquery.js - 41.3KiB (50%)
Minify JavaScript files (mobile)
https://ajax.googleapis.com/ajax/libs/jquery/1/jquery.js - 41.3KiB (50%)
Optimize image files (desktop)
http://socialworkers.org/images/homepage/largeAds/PrivatePracticeCarouselArt2.jpg - 74.4KiB (72%)
http://socialworkers.org/images/homepage/largeAds/VirtualCareerFairCarouselArt2017.jpg - 61.5KiB (75%)
http://socialworkers.org/images/homepage/ASC-NASW-PHASE-II-GREEN-600x106.jpg - 38.7KiB (72%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1853.
  • The competing domain coachfederation.org has achieved a score of 1363

Content

  • The competitor "nace.org" enables visitors to subscribe to their newsletter list.
  • The value achieved for the metric: "Number of incoming backlinks (daily value)" is 672312.
  • The achieved value for the metric: "Number of referring .EDU and similar to .EDU domains (daily value)" is 827 .
  • The competitor coachfederation.org has achieved a value of 11 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
  • Competitor sfn.org has achieved a value of 33 for the metric:"Average number of internal links".

Social media

  • Facebook gives the category Nonprofit Organization for the domain sfn.org.
  • On Facebook the main domain was categorized as "Nonprofit Organization".
  • 40% of this group of domains has a LinkedIn account.
  • The number of Twitter favorites for the competitor soa.org tweet account is 574 (since the last update).
  • The competitor sfn.org has created 212 youtube videos.

Seo

  • The average position in the search engine rankings for the main domain is 55.
  • Of all the URLs found in the domain sfn.org, "https://www.sfn.org/" is the most frequently found URL in the search results.
  • This free report has been updated for the competitor coachfederation.org on 2020-02-04.
  • The competitor coachfederation.org should get at least 0 visitors from the search engine per month.
  • The competing websites have an average search engine position of 3580 in our rankings.

Server

  • The competitor`s nace.org size of the website should reach 16,900 pages.
  • The number of Javascript resources (on the homepage of the main domain) is 17 .
  • AJavascript on the competitor coachfederation.org hold 30% of all data transfers.
  • Some links and buttons are too small and can cause problems for website visitors of the competitor coachfederation.org website.
  • The mobile version of the competitor coachfederation.org achieved 18 points for the server response and website loading times in the Google Insights test.