Mini
Content Marketing comparison of websites for snis.ch
who.int
hslu.ch
vox.com
graduateinstitute.ch
snis.ch
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | snis.ch | hslu.ch | graduateinstitute.ch | who.int | vox.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | snis.ch | hslu.ch | graduateinstitute.ch | who.int | vox.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 3,727 | 786,568 | 612,398 | 50,342,159 | 20,063,453 |
| Number of Referring Domains (Content Popularity) (day) | 345 | 5,954 | 4,523 | 280,841 | 137,746 |
| Number of URLs found in the index (day) | 1,695 | 363,976 | 364,105 | 4,089,367 | 678,495 |
| Number of IPs that refer to domain (day) | 293 | 3,747 | 3,466 | 166,881 | 82,768 |
| Number of subnets that refer to domain (day) | 267 | 2,567 | 2,849 | 82,055 | 42,568 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 14 | 67 | 229 | 4,445 | 1,095 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 206 | 1,233 | 1,874 | 461,201 | 36,812 |
| Number of governmental and .gov - related domains that refer to domain (day) | x | 4 | 7 | 2,148 | 119 |
| Number of government and .gov - related external backlinks that link to domain (day) | x | 10 | 23 | 2,179,600 | 4,256 |
| The exact number of educational domains that refer to domain (day) | 5 | 17 | 108 | 1,609 | 757 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 196 | 75 | 1,184 | 86,477 | 32,431 |
| The exact number of government domains that refer to domain (day) | x | x | 1 | 367 | 90 |
| The exact number of government links that refer to domain (day) | x | x | 9 | 42,221 | 4,141 |
| Average number of outgoing links to unique domains for that domain (day) | 2 | 2 | 2 | 1 | 3 |
| The number of outgoing links for this domain (day) | 2 | 3 | 3 | 1 | 8 |
| Average number of internal links for domain (day) | 17 | 24 | 33 | 41 | 11 |
| Link Strength of Referring Domains (Content Popularity) (day) | 30 | 49 | 48 | 77 | 74 |
| Authority of Referring Domains (Content Popularity) (day) | 19 | 43 | 53 | 92 | 52 |
| TrustMetric value for domain (day) - Majestic metric | 19 | 43 | 53 | 92 | 52 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title SNIS - Swiss Network for International Studies | SNIS |
|
| Desktop speed score | 92 |
|---|---|
| Mobile speed score | 78 |
| Mobile usability score | 64 |
| Number of all page resources | 39 |
| Number of static page resources | 35 |
| Number of JS page resources | 8 |
| Number of styles (CSS) page resources | 5 |
| Total request weight | 4 kb |
| HTML response weight | 37 kb |
| CSS response weight | 82 kb |
| Images response weight | 320 kb |
| JS response weight | 213 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for http://www.google-analytics.com/plugins/ua/linkid.js
http://www.google-analytics.com/analytics.js
|
|
Cache (mobile) by setting expiry date for http://www.google-analytics.com/plugins/ua/linkid.js
http://www.google-analytics.com/analytics.js
|
|
Optimize image files (desktop) http://www.snis.ch/sites/default/files/17511356502_19f15d75b8_m.jpg - 4.4KiB (31%)
http://www.snis.ch/sites/default/files/books-award-web.jpg - 972B (18%)
|
| Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile) |
|
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 890.
- The competing domain graduateinstitute.ch has achieved a score of 1279
Content
- 231 Words / phrases were found at competitor "graduateinstitute.ch".
- The achieved value for the metric: "Average number of internal links" is 17 .
- The competitor vox.com has achieved a value of 36812 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
- Competitor who.int has achieved a value of 2179600 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
- The competitor graduateinstitute.ch has achieved a value of 53 for the metric: "Trust metric - Majestic metric".
Social media
- A link to the Linkedin was found on the domain graduateinstitute.ch.
- 100% of this group of domains has a Twitter account.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
- The number of Twitter tweets belonging to the competitor graduateinstitute.ch tweet account is 4036 (since the last update).
- The number of Twitter favorites for the competitor hslu.ch tweet account is 3008 (since the last update).
Seo
- The URL https://snis.ch/project/gig-economy-and-its-implications-for-social-dialogue-and-workers-protection/ occurs most frequently in the search engine results.
- The number of visitors from the search engine to the main domain is 1904 per month.
- The competitor vox.com should get at least 688885 visitors from the search engine per month.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
- The average number of visitors expected from the search engine for the competitors websites is 1660239.
Server
- Graphic files (on the homepage of the main domain) have a size of 320 kb.
- The version for smartphones and tablets of the main domain has achieved 64 points for user-experience (how user-friendly a website is).
- Static objects of the competitor graduateinstitute.ch are numerous and https://www.googletagmanager.com/gtm.js?id=GTM-5VMXVHZ, https://connect.facebook.net/en_US/fbevents.js, https://connect.facebook.net/signals/config/821720544597507?v=2.7.17, http://graduateinstitute.ch/files/live/sites/iheid/files/backgrounds/Social/social-icon-Insta.jpg could have information about their expiry date and be loaded from the cache of the browser.
- It would be an advantage to compress the image at the competitor hslu.ch website: https://www.hslu.ch/de-ch/api/QrCode/Load/?url=https://www.hslu.ch/ in order to 2.7KiB kb.
- Graphic files (on the homepage of the competitor vox.com) have a size of 404 kb.