Mini Content Marketing comparison of websites for slimmingworld.co.uk

weightwatchers.com

54%
Change competitor

tasteofhome.com

53%
Change competitor

eatingwell.com

49%
Change competitor

americastestkitchen.com

41%
Change competitor

slimmingworld.co.uk

21%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric slimmingworld.co.uk americastestkitchen.com eatingwell.com weightwatchers.com tasteofhome.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric slimmingworld.co.uk americastestkitchen.com eatingwell.com weightwatchers.com tasteofhome.com
Number of Referring Backlinks (Content Popularity) (day) 248,492 1,010,989 3,937,761 3,837,035 1,903,033
Number of Referring Domains (Content Popularity) (day) 2,358 6,604 23,773 19,274 25,891
Number of URLs found in the index (day) 102,436 312,987 92,495 120,402 432,625
Number of IPs that refer to domain (day) 1,479 4,373 15,974 13,704 16,782
Number of subnets that refer to domain (day) 1,097 3,194 10,460 9,296 10,422
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 6 46 194 195 93
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 32 130 948 978 411
Number of governmental and .gov - related domains that refer to domain (day) 38 1 33 63 8
Number of government and .gov - related external backlinks that link to domain (day) 2,222 1 213 2,887 21
The exact number of educational domains that refer to domain (day) x 45 175 182 80
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 128 912 917 333
The exact number of government domains that refer to domain (day) x 1 29 26 8
The exact number of government links that refer to domain (day) x 1 204 69 21
Average number of outgoing links to unique domains for that domain (day) 0 6 6 1 7
The number of outgoing links for this domain (day) 0 11 10 2 7
Average number of internal links for domain (day) 9 45 73 16 40
Link Strength of Referring Domains (Content Popularity) (day) 44 46 62 55 53
Authority of Referring Domains (Content Popularity) (day) 25 26 65 68 36
TrustMetric value for domain (day) - Majestic metric 25 26 65 68 36

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Welcome to Slimming World - the club with the big heart
Desktop speed score 18
Mobile speed score 17
Mobile usability score 97
Number of all page resources 69
Number of static page resources 25
Number of JS page resources 22
Number of styles (CSS) page resources 8
Total request weight 11 kb
HTML response weight 191 kb
CSS response weight 161 kb
Images response weight 4584 kb
JS response weight 1045 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://static.hotjar.com/c/hotjar-114257.js?sv=5
http://www.googletagmanager.com/gtm.js?id=GTM-56N2SD
http://www.google-analytics.com/plugins/ua/linkid.js
Cache (mobile) by setting expiry date for
http://static.hotjar.com/c/hotjar-114257.js?sv=5
http://www.googletagmanager.com/gtm.js?id=GTM-56N2SD
http://www.google-analytics.com/plugins/ua/linkid.js
Minify your CSS files (desktop)
http://www.slimmingworld.co.uk/assets-public/css/campaigns/2017/summer/homepage.css - 7.8KiB (69%)
Minify JavaScript files (desktop)
http://c.webtrends.com/acs/account/haif3t73md/js/analytics-slimworldtag/analytics.js - 7.4KiB (29%)
Minify JavaScript files (mobile)
http://c.webtrends.com/acs/account/haif3t73md/js/analytics-slimworldtag/analytics.js - 7.4KiB (29%)
Optimize image files (desktop)
http://www.slimmingworld.co.uk/images/landing/campaigns/2017/easter/jpg/homepage/summer_background.jpg - 2MiB (88%)
http://www.slimmingworld.co.uk/images/landing/campaigns/2017/easter/jpg/homepage/deckchair_lady.jpg - 599.5KiB (84%)
http://slimcdn.scdn5.secure.raxcdn.com/images/landing/campaigns/2017/easter/jpg/homepage/iceland-background_update.jpg - 491.1KiB (83%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 769.
  • The competing domain weightwatchers.com has achieved a score of 2003

Content

  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "233:195".
  • The term contests only occurs on the tasteofhome.com website and not on the website of the main domain.
  • The competitor tasteofhome.com has achieved a value of 1903033 for the metric: "Number of incoming backlinks (daily value)".
  • Competitor tasteofhome.com has achieved a value of 8 for the metric: "Number of referring .GOV domains (daily value)".
  • The competitor tasteofhome.com has reached a value of 7 for the metric: "Average number of outgoing links to different domains".

Social media

  • The main domain category on Facebook is "Health/Beauty".
  • 100% of this group of domains has a Twitter account.
  • 0% of this group of domains has a LinkedIn account.
  • The number of Twitter Following for the competitor americastestkitchen.com tweet account is 4513 (since the last update).
  • The number of Instagram Following for the competitor eatingwell.com instagram account is 520 (since the last update).

Seo

  • The best position ever found for the main domain was 48 and it was found the keyword :keyword.
  • The main domain has a number of expected visitor coming from the search engine of 3277 per month (traffic).
  • Of all the URLs found in the domain americastestkitchen.com, "https://www.americastestkitchen.com/recipes" is the most frequently found URL in the search results.
  • This free report has been updated for the competitor tasteofhome.com on 2020-02-17.
  • The competitor weightwatchers.com should get at least 46481 visitors from the search engine per month.

Server

  • When the homepage of the main domain is loaded once, 69 objects are downloaded (files, JS scripts, etc.).
  • The total amount of the website requests on the main domain was calculated at 11 kb.
  • The version for smartphones and tablets of the main domain has achieved 97 points for user-experience (how user-friendly a website is).
  • Static objects of the competitor americastestkitchen.com are numerous and https://tag.bounceexchange.com/986/i.js, https://cdn.optimizely.com/js/3511980523.js, https://assets.pinterest.com/js/pinit_main.js?0.1580312540754676, https://cdn.blueconic.net/atk.js could have information about their expiry date and be loaded from the cache of the browser.
  • When the homepage of the competitor tasteofhome.com is loaded once, 227 objects are downloaded (files, JS scripts, etc.).