Mini Content Marketing comparison of websites for skysports.com

abcnews.go.com

63%
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espn.com

30%
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skysports.com

25%

givemesport.com

21%
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espn.co.uk

13%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric skysports.com abcnews.go.com espn.com givemesport.com espn.co.uk
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric skysports.com abcnews.go.com espn.com givemesport.com espn.co.uk
Number of Referring Backlinks (Content Popularity) (day) 15,867,090 51,265,324 145,755,804 180,666 34,044,868
Number of Referring Domains (Content Popularity) (day) 42,523 263,735 104,424 5,715 19,445
Number of URLs found in the index (day) 3,523,078 1,460,530 5,092,081 957,582 3,748,508
Number of IPs that refer to domain (day) 29,232 144,260 64,718 4,307 14,303
Number of subnets that refer to domain (day) 18,226 64,876 35,388 3,498 10,038
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 114 1,839 954 11 72
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 1,075 71,763 22,362 37 356
Number of governmental and .gov - related domains that refer to domain (day) 10 272 67 x x
Number of government and .gov - related external backlinks that link to domain (day) 1,669 12,676 356 x x
The exact number of educational domains that refer to domain (day) 27 1,304 765 5 31
Number of Backlinks from .EDU Domains (Content Popularity) (day) 105 61,946 19,207 19 79
The exact number of government domains that refer to domain (day) x 209 43 x x
The exact number of government links that refer to domain (day) x 12,095 257 x x
Average number of outgoing links to unique domains for that domain (day) 9 4 7 2 7
The number of outgoing links for this domain (day) 18 6 10 2 21
Average number of internal links for domain (day) 63 24 69 42 73
Link Strength of Referring Domains (Content Popularity) (day) 78 84 90 55 77
Authority of Referring Domains (Content Popularity) (day) 68 85 77 45 54
TrustMetric value for domain (day) - Majestic metric 68 85 77 45 54

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Sky Sports - Sports News, Transfers, Scores | Watch Live Sport
Desktop speed score 79
Mobile speed score 59
Mobile usability score 99
Number of all page resources 95
Number of static page resources 27
Number of JS page resources 24
Number of styles (CSS) page resources 1
Total request weight 29 kb
HTML response weight 175 kb
CSS response weight 73 kb
Images response weight 195 kb
JS response weight 1674 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://www.sky.com/assets/fonts/sky-medium.woff
https://www.sky.com/assets/fonts/sky-regular.woff
https://cdn.optimizely.com/js/2900460605.js
Cache (mobile) by setting expiry date for
https://secure-assets.rubiconproject.com/static/psa/43.png
https://www.sky.com/assets/fonts/sky-medium.woff
https://www.sky.com/assets/fonts/sky-regular.woff
Optimize image files (desktop)
http://e2.365dm.com/17/07/768x432/skysports-all-new-rebrand-f1-premier-league-golf-cricket_4001810.jpg?20170714185041 - 19.3KiB (26%)
http://news.sky.com/assets/sky-news-logo.png - 7.1KiB (62%)
http://e2.365dm.com/17/07/384x216/skysports-rory-mcilroy-nat-sciver-natalie-sciver-joe-root-mo-salah-mohammed-salah_4003710.jpg?20170717102004 - 6.5KiB (23%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 938.
  • The competing domain espn.com has achieved a score of 1105

Content

  • The word or combination of words with the lowest median result regarding the frequency is watch vote (based on first 10 subpages of examined domain).
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "211:237".
  • Competitor abcnews.go.com has achieved a value of 1839 for the metric: "Number of referring .EDU and .EDU-like domains (daily value)".
  • Competitor abcnews.go.com has achieved a value of 12676 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
  • The competitor abcnews.go.com achieved a value of 61946 for the metric: "Number of backlinks from .EDU domains (daily value)".

Social media

  • 60% of this group of domains has a Google+ account.
  • 0% of this group of domains has a LinkedIn account.
  • The number of Twitter tweets belonging to the competitor givemesport.com tweet account is 17684 (since the last update).
  • The number of instagram posts on the competitor espn.com instagram account is 21573 (since the last update).
  • Number of Instagram followers, which belong to the competitor espn.com has been 15170540 since the last check.

Seo

  • The best position ever found for the competitor espn.co.uk was 33 and it was found the keyword :keyword.
  • The competitor espn.com should get at least 4404228 visitors from the search engine per month.
  • The URL https://www.skysports.com/football/tables occurs most frequently in the search engine results.
  • The main domain has a number of expected visitor coming from the search engine of 550844 per month (traffic).
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • The main domain size of the website should reach 626,000 pages.
  • Static objects of the competitor espn.co.uk are numerous and https://a.espncdn.com/fonts/1.0.63/Publico/PublicoBannerExtraboldWeb.woff2, https://a.espncdn.com/fonts/1.0.63/ESPNIcons/ESPNIcons.woff2, https://a.espncdn.com/redesign/assets/img/icons/controls__play.svg, http://secure.espn.com/core/api/v0/nav/index?&device=desktop&country=fr&lang=en®ion=gb&site=espn&edition-host=espn.co.uk&site-type=full could have information about their expiry date and be loaded from the cache of the browser.
  • Javascript on the main domain hold 79% of all data transfers.
  • Title of the homepage for the main domain is Sky Sports - Sports News, Transfers, Scores | Watch Live Sport .
  • The total amount of the website requests on the main domain was calculated at 29 kb.