Mini
Content Marketing comparison of websites for skylanders.com
mediamarkt.ch
mathworks.com
lego.com
skylanders.com
Other competitor
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | skylanders.com | lego.com | mathworks.com | mediamarkt.ch | |
|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x |
Twitter
|
Tweets | x | x | x | x |
| Twitter followers | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | |
| Twitter likes | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x |
| Instagram followers | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | 5601531 |
| Youtube subscribers | x | x | x | 9370 | |
| Youtube comments | x | x | x | x | |
| Youtube videos | x | x | x | 897 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | skylanders.com | lego.com | mathworks.com | mediamarkt.ch |
|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 110,111 | 9,931,180 | 8,445,840 | 18,883 |
| Number of Referring Domains (Content Popularity) (day) | 3,472 | 75,042 | 29,278 | 1,162 |
| Number of URLs found in the index (day) | 19,717 | 849,849 | 3,431,987 | 21,034 |
| Number of IPs that refer to domain (day) | 2,688 | 52,761 | 21,843 | 785 |
| Number of subnets that refer to domain (day) | 2,140 | 31,778 | 15,821 | 648 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 11 | 679 | 1,359 | x |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 32 | 7,278 | 56,987 | x |
| Number of governmental and .gov - related domains that refer to domain (day) | 4 | 64 | 53 | x |
| Number of government and .gov - related external backlinks that link to domain (day) | 12 | 616 | 773 | x |
| The exact number of educational domains that refer to domain (day) | 6 | 342 | 599 | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 20 | 3,918 | 38,451 | x |
| The exact number of government domains that refer to domain (day) | 1 | 30 | 34 | x |
| The exact number of government links that refer to domain (day) | 1 | 182 | 678 | x |
| Average number of outgoing links to unique domains for that domain (day) | 2 | 0 | 2 | 5 |
| The number of outgoing links for this domain (day) | 4 | 0 | 2 | 5 |
| Average number of internal links for domain (day) | 38 | 24 | 33 | 416 |
| Link Strength of Referring Domains (Content Popularity) (day) | 44 | 68 | 71 | 30 |
| Authority of Referring Domains (Content Popularity) (day) | 43 | 81 | 76 | 23 |
| TrustMetric value for domain (day) - Majestic metric | 43 | 81 | 76 | 23 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Skylanders Video Game - Official Site |
|
| Desktop speed score | 51 |
|---|---|
| Mobile speed score | 34 |
| Mobile usability score | 99 |
| Number of all page resources | 118 |
| Number of static page resources | 94 |
| Number of JS page resources | 26 |
| Number of styles (CSS) page resources | 5 |
| Total request weight | 19 kb |
| HTML response weight | 183 kb |
| CSS response weight | 615 kb |
| Images response weight | 5701 kb |
| JS response weight | 3490 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://skylanders.com/
http://skylanders.com/fr
https://skylanders.com/fr
https://www.skylanders.com/fr
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Cache (desktop) by setting expiry date for https://assets.adobedtm.com/386a89de09ad0d27406fc28432e1961e4a099d4c/mbox-contents-9ff60028b009876eae7eefff68bb1b102da59828.js
https://assets.adobedtm.com/386a89de09ad0d27406fc28432e1961e4a099d4c/s-code-contents-b5d468d9617af3aa748bd89a7706fae256365dfc.js
https://assets.adobedtm.com/386a89de09ad0d27406fc28432e1961e4a099d4c/satelliteLib-98943401880c7eb903b0c6b7991e55ddda879c1d.js
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Cache (mobile) by setting expiry date for https://assets.adobedtm.com/386a89de09ad0d27406fc28432e1961e4a099d4c/mbox-contents-9ff60028b009876eae7eefff68bb1b102da59828.js
https://assets.adobedtm.com/386a89de09ad0d27406fc28432e1961e4a099d4c/s-code-contents-b5d468d9617af3aa748bd89a7706fae256365dfc.js
https://assets.adobedtm.com/386a89de09ad0d27406fc28432e1961e4a099d4c/satelliteLib-98943401880c7eb903b0c6b7991e55ddda879c1d.js
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Minify HTML files (desktop) https://www.skylanders.com/fr - 1.4KiB (12%)
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Minify HTML files (mobile) https://www.skylanders.com/fr - 1.4KiB (12%)
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Minify JavaScript files (desktop) https://www.skylanders.com/etc/designs/atvi/skylanders/base/web/homelibs.js - 4.9KiB (20%)
https://www.skylanders.com/etc/designs/atvi-ui-v2/clientlibs/atvi-base.js - 2KiB (16%)
https://www.skylanders.com/etc/designs/atvi-ui-v2/clientlibs/easings.js - 1KiB (56%)
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Minify JavaScript files (mobile) https://www.skylanders.com/etc/designs/atvi/skylanders/base/web/homelibs.js - 4.9KiB (20%)
https://www.skylanders.com/etc/designs/atvi-ui-v2/clientlibs/atvi-base.js - 2KiB (16%)
https://www.skylanders.com/etc/designs/atvi-ui-v2/clientlibs/easings.js - 1KiB (56%)
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Optimize image files (desktop) https://www.skylanders.com/content/dam/atvi/skylanders/base/academy/home-page/v2/hero/SKY_hero_desktop_05-academy.jpg - 70.9KiB (31%)
https://www.skylanders.com/content/dam/atvi/skylanders/base/academy/home-page/v2/hero/SKY_hero_desktop_03-crystals.jpg - 56.9KiB (27%)
https://www.skylanders.com/content/dam/atvi/skylanders/base/academy/home-page/v2/utils/SKY_tile_BG.jpg - 56.1KiB (21%)
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 483.
- The competing domain mediamarkt.ch has achieved a score of 2603
Content
- 134 words or phrases (two word combinations) were found on the main domain.
- There are many indications that the competitor mediamarkt.ch has an online shop.
- The term that appears on all competitors websites, but not on the website of the main domain, is english.
- The competitor mediamarkt.ch has achieved a value of 40673 for the metric: "Number of incoming backlinks (daily value)".
- Competitor mediamarkt.ch has achieved a value of 332 for the metric:"Average number of internal links".
Social media
- A link to Twitter has been found on the domain mathworks.com.
- The domain mediamarkt.ch has an Instagram account.
- The domain mediamarkt.ch has a YouTube account.
- A link to the Linkedin was found on the domain mathworks.com.
- 75% of this group of domains has a Facebook account.
Seo
- The URL https://www.lego.com/de-de/mindstorms/learn-to-program is the most frequent url in our search engine rankings, which belongs to the competitor lego.com
- The best position ever found for the competitor lego.com was 1 and it was found the keyword :keyword.
- The average position in the search engine rankings for the website lego.com is 52.
- The main domain has a number of expected visitor coming from the search engine of 85 per month (traffic).
- The domain mediamarkt.ch has the best search engine rankings average position.
Server
- AJavascript on the competitor mediamarkt.ch hold 52% of all data transfers.
- Static objects of the competitor mediamarkt.ch are numerous and https://load77.exelator.com/pixel.gif, https://www.mediamarkt.ch/rde_server/res/MMCH/event/channeltosession/sid/gDLGZaYXQ2GJoqcquUN9rFc/channelid/desktop, https://www.mediamarkt.ch/rde_server/res/MMCH/event/usertosession/sid/gDLGZaYXQ2GJoqcquUN9rFc/userid/1544483345094-570408, https://picscdn.redblue.de/doi/msh-pixelboxx-1946433159 could have information about their expiry date and be loaded from the cache of the browser.
- On the homepage, belonging to mediamarkt.ch 7 CSS files can be identified.
- The entire HTML files of the competitor mediamarkt.ch homepage weighs 165 kb.
- The content of the competitor lego.com website is allowed wider than viewport. This will likely require visitors to scroll horizontally.