Mini Content Marketing comparison of websites for skyepicturehouse.com

skyelive.co.uk

72%
Change competitor

scotland-inverness.co.uk

33%
Change competitor

skyebikeshack.com

24%
Change competitor

lochalsh.co.uk

19%
Change competitor

skyepicturehouse.com

16%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Submit better competitors

SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric skyepicturehouse.com scotland-inverness.co.uk lochalsh.co.uk skyebikeshack.com skyelive.co.uk
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric skyepicturehouse.com scotland-inverness.co.uk lochalsh.co.uk skyebikeshack.com skyelive.co.uk
Number of Referring Backlinks (Content Popularity) (day) 115 9,707 839 1,127 2,180
Number of Referring Domains (Content Popularity) (day) 23 1,278 169 32 54
Number of URLs found in the index (day) 16 1,023 227 25 77
Number of IPs that refer to domain (day) 22 872 158 28 50
Number of subnets that refer to domain (day) 20 725 134 26 48
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x 5 1 x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x 8 2 x x
Number of governmental and .gov - related domains that refer to domain (day) x x x x x
Number of government and .gov - related external backlinks that link to domain (day) x x x x x
The exact number of educational domains that refer to domain (day) x 3 x x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 5 x x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) 0 26 4 0 2
The number of outgoing links for this domain (day) 0 32 5 0 2
Average number of internal links for domain (day) 1 60 22 1 2
Link Strength of Referring Domains (Content Popularity) (day) 14 28 16 15 16
Authority of Referring Domains (Content Popularity) (day) 25 30 20 18 19
TrustMetric value for domain (day) - Majestic metric 25 30 20 18 19

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Skye Bed and Breakfast accomodation
Desktop speed score 87
Mobile speed score 69
Mobile usability score 96
Number of all page resources 229
Number of static page resources 187
Number of JS page resources 169
Number of styles (CSS) page resources 6
Total request weight 41 kb
HTML response weight 161 kb
CSS response weight 427 kb
Images response weight 224 kb
JS response weight 5574 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://skyepicturehouse.com/
http://www.skyepicturehouse.com/
https://www.skyepicturehouse.com/
Cache (desktop) by setting expiry date for
https://static.doubleclick.net/instream/ad_status.js
https://www.google-analytics.com/analytics.js
Cache (mobile) by setting expiry date for
https://static.doubleclick.net/instream/ad_status.js
https://www.google-analytics.com/analytics.js
Minify JavaScript files (desktop)
https://www.tripadvisor.com/WidgetEmbed-excellent?lang=en_US&locationId=194056&uniq=952 - 1.3KiB (36%)
https://www.tripadvisor.co.uk/WidgetEmbed-certificateOfExcellence?year=2016&locationId=194056&display_version=2&uniq=103&lang=en_UK - 1.3KiB (40%)
Minify JavaScript files (mobile)
https://www.tripadvisor.com/WidgetEmbed-excellent?lang=en_US&locationId=194056&uniq=952 - 1.3KiB (36%)
https://www.tripadvisor.co.uk/WidgetEmbed-certificateOfExcellence?year=2016&locationId=194056&display_version=2&uniq=103&lang=en_UK - 1.3KiB (40%)
Optimize image files (desktop)
https://static.parastorage.com/services/skins/2.1229.72/images/wysiwyg/core/themes/base/arrows_white_new3.png - 3.1KiB (49%)
http://s03.flagcounter.com/count/qEHq/bg_BDFFA8/txt_000000/border_CCCCCC/columns_2/maxflags_40/viewers_0/labels_1/pageviews_0/flags_0/ - 2.6KiB (11%)
https://www.tripadvisor.co.uk/img/cdsi/img2/awards/CoE2016_WidgetAsset-14348-2.png - 1.3KiB (22%)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 419.
  • The competing domain lochalsh.co.uk has achieved a score of 512

Content

  • The most common term on the website is isle
  • The word or combination of words with the worst "Count on Page" result on the competitors website is sutherland loch (based first 10 subpages of the domain under investigation).
  • The word or combination of words with the lowest median result regarding the frequency is house isle (based on first 10 subpages of examined domain).
  • The competitor skyelive.co.uk has achieved a value of 2180 for the metric: "Number of incoming backlinks (daily value)".
  • The competitor skyelive.co.uk has achieved a value of 50 for the metric: "Number of referring domains from different IPs (daily value)".

Social media

  • 20% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Google+ account.
  • 20% of this group of domains has a Instagram account.
  • The number of Twitter fans belonging to the competitor skyelive.co.uk tweet account is 1871 (since the last update).
  • The number of Twitter Following for the competitor skyelive.co.uk tweet account is 371 (since the last update).

Seo

  • The URL http://www.skyelive.co.uk/ is the most frequent url in our search engine rankings, which belongs to the competitor skyelive.co.uk
  • In the search engine rankings below, the average position for the competitor scotland-inverness.co.uk is: 28.
  • The search engine rankings update for the main domain took place on 2017-06-20.
  • In the search engine rankings above, the average position of the main domain is: 56.
  • The main domain has a number of expected visitor coming from the search engine of 0 per month (traffic).

Server

  • The competitor's scotland-inverness.co.uk meta title is: Scotland accommodation & travel for Scottish holidays - The Internet Guide to Scotland .
  • The total amount of the website requests on competitor skyelive.co.uk was calculated at 2 kb.
  • The page http://skyepicturehouse.com/ has 2 unnecessary redirects until it shows a URL with content.
  • The CSS of the main domain website accounts for7% of all data transfers.
  • The total amount of the website requests on the main domain was calculated at 41 kb.