Mini Content Marketing comparison of websites for shiseido.de

ludwigbeck.de

79%
Change competitor

kiehls.de

43%
Change competitor

shiseido.de

39%

olaz.de

34%
Change competitor

shop.maria-galland.de

23%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric shiseido.de kiehls.de ludwigbeck.de olaz.de shop.maria-galland.de
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric shiseido.de kiehls.de ludwigbeck.de olaz.de shop.maria-galland.de
Number of Referring Backlinks (Content Popularity) (day) 19,123 960,414 19,598 33,025 323,933
Number of Referring Domains (Content Popularity) (day) 382 464 1,850 665 176
Number of URLs found in the index (day) 10,325 9,095 320,412 5,532 25,585
Number of IPs that refer to domain (day) 322 405 1,287 295 165
Number of subnets that refer to domain (day) 275 328 972 253 124
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x 2 x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x 2 x x
Number of governmental and .gov - related domains that refer to domain (day) x x x x x
Number of government and .gov - related external backlinks that link to domain (day) x x x x x
The exact number of educational domains that refer to domain (day) x x 2 x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x 2 x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) 8 17 1 1 0
The number of outgoing links for this domain (day) 9 19 1 1 0
Average number of internal links for domain (day) 45 45 50 3 4
Link Strength of Referring Domains (Content Popularity) (day) 33 34 42 33 32
Authority of Referring Domains (Content Popularity) (day) 25 16 51 16 25
TrustMetric value for domain (day) - Majestic metric 25 16 51 16 25

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Official Site - Shiseido Deutschland
Desktop speed score 39
Mobile speed score 38
Mobile usability score 95
Number of all page resources 83
Number of static page resources 78
Number of JS page resources 17
Number of styles (CSS) page resources 9
Total request weight 9 kb
HTML response weight 69 kb
CSS response weight 460 kb
Images response weight 3696 kb
JS response weight 653 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://www.shiseido.de/wp-content/themes/shiseido/assets/fonts/shiseido2013win/shiseidowin-light-webfont.woff
http://www.shiseido.de/wp-content/themes/shiseido/assets/images/header-footer/shiseido-camelia.svg
http://www.shiseido.de/wp-content/themes/shiseido/assets/images/header-footer/shiseido-logo-ginza-tokyo.svg
Cache (mobile) by setting expiry date for
http://www.shiseido.de/wp-content/themes/shiseido/assets/fonts/shiseido2013win/shiseidowin-light-webfont.woff
http://www.shiseido.de/wp-content/themes/shiseido/assets/images/header-footer/shiseido-camelia.svg
http://www.shiseido.de/wp-content/themes/shiseido/assets/images/header-footer/shiseido-logo-ginza-tokyo.svg
Speed up server response time
Response time in 3.2 seconds
Minify your CSS files (desktop)
http://www.shiseido.de/wp-content/themes/shiseido/pages/homepage/css/homepage.css - 4.8KiB (19%)
http://www.shiseido.de/wp-content/themes/shiseido/css/foundation/foundation.css - 3.8KiB (17%)
http://www.shiseido.de/wp-content/plugins/revslider/public/assets/css/settings.css - 2.1KiB (28%)
Minify your CSS files (mobile)
http://www.shiseido.de/wp-content/themes/shiseido/pages/homepage/css/homepage.css - 4.8KiB (19%)
http://www.shiseido.de/wp-content/themes/shiseido/css/foundation/foundation.css - 3.8KiB (17%)
http://www.shiseido.de/wp-content/plugins/revslider/public/assets/css/settings.css - 2.1KiB (28%)
Minify HTML files (desktop)
http://www.shiseido.de/ - 1.6KiB (16%)
Minify HTML files (mobile)
http://www.shiseido.de/ - 1.6KiB (16%)
Minify JavaScript files (desktop)
http://www.shiseido.de/wp-content/themes/shiseido/js/foundation/foundation.min.js - 11.8KiB (30%)
http://www.shiseido.de/wp-content/themes/shiseido/js/tarteaucitron/tarteaucitron.js - 1.9KiB (21%)
http://www.shiseido.de/wp-content/themes/shiseido/pages/homepage/js/vendor/jquery.easing.1.3.js - 1.1KiB (58%)
Minify JavaScript files (mobile)
http://www.shiseido.de/wp-content/themes/shiseido/js/foundation/foundation.min.js - 11.8KiB (30%)
http://www.shiseido.de/wp-content/themes/shiseido/js/tarteaucitron/tarteaucitron.js - 1.9KiB (21%)
http://www.shiseido.de/wp-content/themes/shiseido/pages/homepage/js/vendor/jquery.easing.1.3.js - 1.1KiB (58%)
Optimize image files (desktop)
http://www.shiseido.de/wp-content/uploads/sites/3/2016/01/Eye-Collection-Slider-DE.jpg - 573KiB (65%)
http://www.shiseido.de/wp-content/uploads/sites/3/2016/01/PromotionBanner_BOP.jpg - 149.4KiB (94%)
http://www.shiseido.de/wp-content/uploads/sites/3/2016/01/SMN-2.jpg - 98.6KiB (88%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1102.
  • The competing domain olaz.de has achieved a score of 972

Content

  • 211 Words / phrases were found at competitor "ludwigbeck.de".
  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is gesichtspflege intensivpflege (based on first 10 subpages of examined domain).
  • The word or combination of words with the worst "Count on Page" result is copyright shiseido (based first 10 subpages of the domain under investigation).
  • The term produkt only appears on one competitor's website - ludwigbeck.de.
  • The competitor ludwigbeck.de has achieved a value of 42 for the metric: "Link power of the referring domains".

Social media

  • Facebook gives the category Department Store for the domain ludwigbeck.de.
  • The main domain category on Facebook is "Cosmetics Store".
  • 160% of this group of domains has a Twitter account.
  • 0% of this group of domains has a LinkedIn account.
  • 0% of this group of domains has a Youtube account.

Seo

  • The competitors (ludwigbeck.de) best performing keyword is geschenkservice and it was found on the position 13
  • The URL http://www.shiseido.de/everbloom/ occurs most frequently in the search engine results.
  • The main domain's best performing keyword is sonnenpflege and it was found on the position 19
  • The main domain has a number of expected visitor coming from the search engine of 1478 per month (traffic).
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • The competitor ludwigbeck.de website could compress the JS file https://www.ludwigbeck.de/media/js/7bf7b9e9b178c31ee27f3eccbd17aa16.js and save 21.8KiB kb (23%).
  • The entire HTML files of the competitor olaz.de homepage weighs 176 kb.
  • The version for smartphones and tablets of the competitor kiehls.de has achieved 98 points for user-experience (how user-friendly a website is).
  • The main domain website could compress the JS file http://www.shiseido.de/wp-content/themes/shiseido/pages/homepage/js/vendor/jquery.easing.1.3.js and save 1.1KiB kb (58%).
  • Some links and buttons are too small and can cause problems for website visitors of the main domain.