Mini Content Marketing comparison of websites for serc.carleton.edu

utdallas.edu

63%
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teachforamerica.org

48%
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mitsloan.mit.edu

45%
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serc.carleton.edu

43%

geosc.psu.edu

18%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric serc.carleton.edu utdallas.edu teachforamerica.org mitsloan.mit.edu geosc.psu.edu
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x 17800 x
Youtube comments x x x x x
Youtube videos x x x 262 x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric serc.carleton.edu utdallas.edu teachforamerica.org mitsloan.mit.edu geosc.psu.edu
Number of Referring Backlinks (Content Popularity) (day) 2,285,157 2,228,905 107,783 728,958 46
Number of Referring Domains (Content Popularity) (day) 8,820 22,331 8,234 8,994 18
Number of URLs found in the index (day) 218,694 1,033,752 55,716 20,204 20
Number of IPs that refer to domain (day) 7,315 17,522 6,157 7,282 16
Number of subnets that refer to domain (day) 5,754 13,009 4,831 5,822 16
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 773 1,040 667 363 1
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 12,912 42,072 7,053 4,537 4
Number of governmental and .gov - related domains that refer to domain (day) 44 60 37 14 x
Number of government and .gov - related external backlinks that link to domain (day) 341 946 272 83 x
The exact number of educational domains that refer to domain (day) 635 580 659 230 1
Number of Backlinks from .EDU Domains (Content Popularity) (day) 11,065 37,801 7,006 2,269 4
The exact number of government domains that refer to domain (day) 38 51 34 8 x
The exact number of government links that refer to domain (day) 332 894 268 69 x
Average number of outgoing links to unique domains for that domain (day) 2 4 1 6 0
The number of outgoing links for this domain (day) 3 4 1 9 0
Average number of internal links for domain (day) 17 45 9 41 1
Link Strength of Referring Domains (Content Popularity) (day) 59 49 48 48 13
Authority of Referring Domains (Content Popularity) (day) 52 49 66 64 25
TrustMetric value for domain (day) - Majestic metric 52 49 66 64 25

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
SERC
Desktop speed score 68
Mobile speed score 53
Mobile usability score 94
Number of all page resources 80
Number of static page resources 69
Number of JS page resources 18
Number of styles (CSS) page resources 4
Total request weight 9 kb
HTML response weight 79 kb
CSS response weight 253 kb
Images response weight 372 kb
JS response weight 1016 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://d32ogoqmya1dw8.cloudfront.net/compiledstyles/serc_front_chrome_2012-2.v1493046789.css
https://d32ogoqmya1dw8.cloudfront.net/images/NAGTWorkshops/green_square.gif
https://d32ogoqmya1dw8.cloudfront.net/images/NAGTWorkshops/participants_earth_educators_r.v2.png_crops/3c3580e065cb3f8a39fe5713e223fc80_80.png
Cache (mobile) by setting expiry date for
https://d32ogoqmya1dw8.cloudfront.net/compiledstyles/serc_front_chrome_2012-2.v1493046789.css
https://d32ogoqmya1dw8.cloudfront.net/images/NAGTWorkshops/green_square.gif
https://d32ogoqmya1dw8.cloudfront.net/images/NAGTWorkshops/participants_earth_educators_r.v2.png_crops/3c3580e065cb3f8a39fe5713e223fc80_80.png
Speed up server response time
Response time in 0.52 seconds
Minify your CSS files (desktop)
https://d32ogoqmya1dw8.cloudfront.net/compiledstyles/serc_front_chrome_2012-2.v1493046789.css - 4.6KiB (13%)
Minify your CSS files (mobile)
https://d32ogoqmya1dw8.cloudfront.net/compiledstyles/serc_front_chrome_2012-2.v1493046789.css - 4.6KiB (13%)
Minify JavaScript files (desktop)
https://serc.carleton.edu/scripts/local/base_dojo.v1498580081.js - 8.6KiB (46%)
https://serc.carleton.edu/scripts/local/search.js - 656B (35%)
Minify JavaScript files (mobile)
https://serc.carleton.edu/scripts/local/base_dojo.v1498580081.js - 8.6KiB (46%)
https://serc.carleton.edu/scripts/local/search.js - 656B (35%)
Optimize image files (desktop)
https://d32ogoqmya1dw8.cloudfront.net/images/eyesinthesky/noaa_satellite.jpg_crops/f5ebba0f7932ab4b0dedb3c764da0f43_200.jpg - 26.3KiB (96%)
https://pbs.twimg.com/profile_images/1191721036/TwinTails_icon_normal.jpg - 5.9KiB (84%)
https://d32ogoqmya1dw8.cloudfront.net/images/serc/k12_button.jpg - 3.8KiB (23%)
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1607.
  • The competing domain mitsloan.mit.edu has achieved a score of 1677

Content

  • The word or combination of words with the best median result regarding the frequency on the competitors website is state (based on first 10 subpages of examined domain).
  • The term information about only appears on this website and not on the websites of the competition.
  • The term state only occurs on the geosc.psu.edu website and not on the website of the main domain.
  • The achieved value for the metric: "Number of backlinks from .EDU similar to .EDU domains (daily value)" is 12912 .
  • The value achieved for the metric: "Link power of the referring domains" is 59 .

Social media

  • Facebook gives the category Nonprofit Organization for the domain teachforamerica.org.
  • 100% of this group of domains has a Facebook account.
  • 60% of this group of domains has a Twitter account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • The number of Facebook fans belonging to the main domain facebook account is 1145 (since the last update).

Seo

  • The search engine rankings update for the main domain took place on 2020-02-13.
  • The average position in the search engine rankings for the main domain is 60.
  • The competitor geosc.psu.edu should get at least 796 visitors from the search engine per month.
  • The competing websites have an average search engine position of 2191 in our rankings.
  • The average number of visitors expected from the search engine for the competitors websites is 4382.

Server

  • The content of the main domain website is allowed wider than viewport. This will likely require visitors to scroll horizontally.
  • The server of the competitor utdallas.edu responded within0.25 seconds.
  • The CSS file on the competitor utdallas.edu http://www.utdallas.edu/websvcs/templates/gateway/css/style.css could be compressed to save 23% - 5KiB kb.
  • It would be an advantage to compress the image at the competitor teachforamerica.org website: https://www.teachforamerica.org/sites/default/files/styles/list_image_landscape/public/thumbnails/image/2016/04/edweek-landscapedcoft.jpg?itok=HQOFMkzH in order to 183.8KiB kb.
  • When the homepage of the competitor teachforamerica.org is loaded once, 115 objects are downloaded (files, JS scripts, etc.).