Mini Content Marketing comparison of websites for sefton.gov.uk

southoxon.gov.uk

58%
Change competitor

sheffield.gov.uk

30%
Change competitor

sefton.gov.uk

28%

wiltshire.gov.uk

28%
Change competitor

stockport.gov.uk

25%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric sefton.gov.uk sheffield.gov.uk stockport.gov.uk southoxon.gov.uk wiltshire.gov.uk
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x 7197 x x x
Instagram following (account is following) x 672 x x x
Youtube subscribers x x 340 x 988
Youtube comments x x x x x
Youtube videos x x 202 x 312

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric sefton.gov.uk sheffield.gov.uk stockport.gov.uk southoxon.gov.uk wiltshire.gov.uk
Number of Referring Backlinks (Content Popularity) (day) 1,452,832 3,365,778 1,360,909 263,342 10,403,175
Number of Referring Domains (Content Popularity) (day) 1,899 4,329 2,856 940 4,415
Number of URLs found in the index (day) 264,865 221,300 1,150,711 127,506 345,627
Number of IPs that refer to domain (day) 1,201 3,050 1,896 804 2,997
Number of subnets that refer to domain (day) 980 2,340 1,512 640 2,184
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 13 46 22 10 44
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 84 25,293 95 28 653
Number of governmental and .gov - related domains that refer to domain (day) 23 31 35 38 81
Number of government and .gov - related external backlinks that link to domain (day) 1,240 3,301 2,251 4,623 179,795
The exact number of educational domains that refer to domain (day) 1 3 1 x 5
Number of Backlinks from .EDU Domains (Content Popularity) (day) 2 4 1 x 6
The exact number of government domains that refer to domain (day) x 1 x x 1
The exact number of government links that refer to domain (day) x 220 x x 1
Average number of outgoing links to unique domains for that domain (day) 12 0 5 0 1
The number of outgoing links for this domain (day) 15 0 5 0 1
Average number of internal links for domain (day) 80 24 61 10 33
Link Strength of Referring Domains (Content Popularity) (day) 41 45 46 40 49
Authority of Referring Domains (Content Popularity) (day) 48 50 53 46 56
TrustMetric value for domain (day) - Majestic metric 48 50 53 46 56

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Sefton Home
Desktop speed score 43
Mobile speed score 24
Mobile usability score 99
Number of all page resources 103
Number of static page resources 71
Number of JS page resources 42
Number of styles (CSS) page resources 18
Total request weight 13 kb
HTML response weight 143 kb
CSS response weight 349 kb
Images response weight 2650 kb
JS response weight 2244 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://mysefton.co.uk/wp-content/uploads/2017/08/IMG_3202.jpg
http://mysefton.co.uk/wp-content/uploads/2017/08/Road_Users.jpg
http://mysefton.co.uk/wp-content/uploads/2017/08/Screen-Shot-2017-08-06-at-18.22.50.png
Cache (mobile) by setting expiry date for
http://mysefton.co.uk/wp-content/uploads/2017/08/IMG_3202.jpg
http://mysefton.co.uk/wp-content/uploads/2017/08/Road_Users.jpg
http://mysefton.co.uk/wp-content/uploads/2017/08/Screen-Shot-2017-08-06-at-18.22.50.png
Speed up server response time
Response time in 0.91 seconds
Minify your CSS files (desktop)
https://sefton.gov.uk/css/styles.css?v=20160112 - 1.3KiB (19%)
https://sefton.gov.uk/css/fullcalendar.css - 1.2KiB (40%)
https://sefton.gov.uk/css/navigation.css - 622B (19%)
Minify your CSS files (mobile)
https://sefton.gov.uk/css/styles.css?v=20160112 - 1.3KiB (19%)
https://sefton.gov.uk/css/fullcalendar.css - 1.2KiB (40%)
https://sefton.gov.uk/css/navigation.css - 622B (19%)
Minify HTML files (desktop)
https://sefton.gov.uk/ - 2.1KiB (19%)
https://sefton.gov.uk/? - 2.1KiB (19%)
https://ads.counciladvertising.net/frame/seftonc/leaderboard/public?vp=1024 - 1.4KiB (28%)
Minify HTML files (mobile)
https://sefton.gov.uk/ - 2.1KiB (19%)
https://sefton.gov.uk/? - 2.1KiB (19%)
https://ads.counciladvertising.net/frame/seftonc/leaderboard/public?vp=412 - 1.4KiB (28%)
Minify JavaScript files (desktop)
https://sefton.gov.uk/scripts/jquery-1.10.1.js - 39.2KiB (50%)
https://ajax.googleapis.com/ajax/libs/jqueryui/1.10.3/jquery-ui.js - 37.2KiB (36%)
https://sefton.gov.uk/scripts/galleria/galleria-1.3.6.js - 20.9KiB (45%)
Minify JavaScript files (mobile)
https://sefton.gov.uk/scripts/jquery-1.10.1.js - 39.2KiB (50%)
https://ajax.googleapis.com/ajax/libs/jqueryui/1.10.3/jquery-ui.js - 37.2KiB (36%)
https://sefton.gov.uk/scripts/galleria/galleria-1.3.6.js - 20.9KiB (45%)
Optimize image files (desktop)
http://mysefton.co.uk/wp-content/uploads/2017/08/Road_Users.jpg - 272.5KiB (77%)
https://sefton.gov.uk/ImageGen.ashx?image=/media/1265225/swim_pilot_carousel.jpg - 205.9KiB (78%)
https://sefton.gov.uk/ImageGen.ashx?image=/media/1269204/Childcare_Carousel.jpg - 119.5KiB (73%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1023.
  • The competing domain sheffield.gov.uk has achieved a score of 1101

Content

  • The most common term on the website is council
  • The word or combination of words with the best median result regarding the frequency on the competitors website is services (based on first 10 subpages of examined domain).
  • 163 words or phrases (two word combinations) were found on the main domain.
  • The word or combination of words with the lowest median result regarding the frequency is property food (based on first 10 subpages of examined domain).
  • The competitor southoxon.gov.uk has achieved a value of 28 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".

Social media

  • A link to Instagram was found on the competitors website sheffield.gov.uk.
  • 60% of this group of domains has a Instagram account.
  • The number of Facebook fans belonging to the main domain facebook account is 5901 (since the last update).
  • On Twitter, the main domain ha an activity of 30402 tweets.
  • On Twitter, the main domain ha an activity of 19616 tweets.

Seo

  • The URL https://www.sheffield.gov.uk/ is the most frequent url in our search engine rankings, which belongs to the competitor sheffield.gov.uk
  • The URL https://www.sefton.gov.uk/bins-recycling/bulky-item-collections/arrange-a-bulky-item-collection.aspx is the most common search engine result in our search engine rankings
  • The main domain's best performing keyword is selective and it was found on the position 62
  • The main domain has a number of expected visitor coming from the search engine of 0 per month (traffic).
  • The competing websites have an average search engine position of 1624 in our rankings.

Server

  • AJavascript on the competitor sheffield.gov.uk hold 22% of all data transfers.
  • Static objects of the competitor sheffield.gov.uk are numerous and https://tags.onscroll.com/2e8a6789-7163-46ab-957e-5949087b6b3d/tag.min.js, https://www.sheffield.gov.uk/content/dam/sheffield/images/millenium.PNG, https://www.sheffield.gov.uk/content/dam/sheffield/testassets/promotions/Carousel-Panel-Moor-Market.jpg, https://www.sheffield.gov.uk/content/dam/sheffield/testassets/promotions/Early-Learning.jpg could have information about their expiry date and be loaded from the cache of the browser.
  • On the homepage, belonging to sheffield.gov.uk 4 CSS files can be identified.
  • The entire CSS files of the competitor sheffield.gov.uk homepage weighs 287 kb.
  • The entire HTML files of the main domain homepage weighs 143 kb.