Mini Content Marketing comparison of websites for security-store.ch

trooper.ch

94%
Change competitor

security-store.ch

33%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric security-store.ch trooper.ch
Twitter followers x x
Twitter following (account is following) x x
Twitter likes x x
Instagram followers x x
Instagram following (account is following) x x
Youtube subscribers x x
Youtube comments x x
Youtube videos x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric security-store.ch trooper.ch
Number of Referring Backlinks (Content Popularity) (day) x 325,364
Number of Referring Domains (Content Popularity) (day) x 142
Number of URLs found in the index (day) x 258,390
Number of IPs that refer to domain (day) x 134
Number of subnets that refer to domain (day) x 119
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x
Number of governmental and .gov - related domains that refer to domain (day) x x
Number of government and .gov - related external backlinks that link to domain (day) x x
The exact number of educational domains that refer to domain (day) x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x
The exact number of government domains that refer to domain (day) x x
The exact number of government links that refer to domain (day) x x
Average number of outgoing links to unique domains for that domain (day) x 1
The number of outgoing links for this domain (day) x 1
Average number of internal links for domain (day) x 41
Link Strength of Referring Domains (Content Popularity) (day) x 33
Authority of Referring Domains (Content Popularity) (day) x 14
TrustMetric value for domain (day) - Majestic metric x 14

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Security-Store
Desktop speed score 57
Mobile speed score 57
Mobile usability score 64
Number of all page resources 77
Number of static page resources 59
Number of JS page resources 13
Number of styles (CSS) page resources 5
Total request weight 11 kb
HTML response weight 41 kb
CSS response weight 39 kb
Images response weight 1506 kb
JS response weight 715 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://www.google.com/maps/vt?pb=!1m4!1m3!1i16!2i34275!3i23030!1m4!1m3!1i16!2i34275!3i23031!1m4!1m3!1i16!2i34276!3i23030!1m4!1m3!1i16!2i34276!3i23031!1m4!1m3!1i16!2i34277!3i23030!1m4!1m3!1i16!2i34277!3i23031!1m4!1m3!1i16!2i34278!3i23030!1m4!1m3!1i16!2i34278!3i23031!2m3!1e0!2sm!3i383077316!2m19!1e2!2sspotlight!5i1!8m15!1m2!12m1!20e1!2m6!1s0x0%3A0xca1ba437ab8dba47!2sSecurity+Store!4m2!3d47.0740911!4d8.2895075!5e0!11e11!13m1!14b1!19u14!19u20!3m14!2sen-US!3sUS!5e289!12m4!1e52!2m2!1sentity_class!2s0!12m1!1e68!12m3!1e37!2m1!1ssmartmaps!4e3!12m1!5b1&token=105422
https://www.google.com/maps/vt?pb=!1m5!1m4!1i16!2i34275!3i23030!4i256!2m3!1e0!2sm!3i383076992!2m19!1e2!2sspotlight!5i1!8m15!1m2!12m1!20e1!2m6!1s0x0%3A0xca1ba437ab8dba47!2sSecurity+Store!4m2!3d47.0740911!4d8.2895075!5e0!11e11!13m1!14b1!19u14!19u20!3m14!2sen-US!3sUS!5e289!12m4!1e52!2m2!1sentity_class!2s0!12m1!1e68!12m3!1e37!2m1!1ssmartmaps!4e0&token=72797
https://www.google.com/maps/vt?pb=!1m5!1m4!1i16!2i34275!3i23031!4i256!2m3!1e0!2sm!3i383076752!2m19!1e2!2sspotlight!5i1!8m15!1m2!12m1!20e1!2m6!1s0x0%3A0xca1ba437ab8dba47!2sSecurity+Store!4m2!3d47.0740911!4d8.2895075!5e0!11e11!13m1!14b1!19u14!19u20!3m14!2sen-US!3sUS!5e289!12m4!1e52!2m2!1sentity_class!2s0!12m1!1e68!12m3!1e37!2m1!1ssmartmaps!4e0&token=3232
Cache (mobile) by setting expiry date for
https://www.google.com/maps/vt?pb=!1m4!1m3!1i16!2i34275!3i23030!1m4!1m3!1i16!2i34275!3i23031!1m4!1m3!1i16!2i34276!3i23030!1m4!1m3!1i16!2i34276!3i23031!1m4!1m3!1i16!2i34277!3i23030!1m4!1m3!1i16!2i34277!3i23031!1m4!1m3!1i16!2i34278!3i23030!1m4!1m3!1i16!2i34278!3i23031!2m3!1e0!2sm!3i383077316!2m19!1e2!2sspotlight!5i1!8m15!1m2!12m1!20e1!2m6!1s0x0%3A0xca1ba437ab8dba47!2sSecurity+Store!4m2!3d47.0740911!4d8.2895075!5e0!11e11!13m1!14b1!19u14!19u20!3m14!2sen-US!3sUS!5e289!12m4!1e52!2m2!1sentity_class!2s0!12m1!1e68!12m3!1e37!2m1!1ssmartmaps!4e3!12m1!5b1&token=105422
https://www.google.com/maps/vt?pb=!1m5!1m4!1i16!2i34275!3i23030!4i256!2m3!1e0!2sm!3i383076992!2m19!1e2!2sspotlight!5i1!8m15!1m2!12m1!20e1!2m6!1s0x0%3A0xca1ba437ab8dba47!2sSecurity+Store!4m2!3d47.0740911!4d8.2895075!5e0!11e11!13m1!14b1!19u14!19u20!3m14!2sen-US!3sUS!5e289!12m4!1e52!2m2!1sentity_class!2s0!12m1!1e68!12m3!1e37!2m1!1ssmartmaps!4e0!5m1!5f2&token=130894
https://www.google.com/maps/vt?pb=!1m5!1m4!1i16!2i34275!3i23031!4i256!2m3!1e0!2sm!3i383076752!2m19!1e2!2sspotlight!5i1!8m15!1m2!12m1!20e1!2m6!1s0x0%3A0xca1ba437ab8dba47!2sSecurity+Store!4m2!3d47.0740911!4d8.2895075!5e0!11e11!13m1!14b1!19u14!19u20!3m14!2sen-US!3sUS!5e289!12m4!1e52!2m2!1sentity_class!2s0!12m1!1e68!12m3!1e37!2m1!1ssmartmaps!4e0!5m1!5f2&token=66749
Minify your CSS files (desktop)
http://security-store.ch/core/css/plugins.css - 807B (32%)
Minify your CSS files (mobile)
http://security-store.ch/core/css/plugins.css - 807B (32%)
Minify HTML files (desktop)
http://security-store.ch/form/newsletter_security-store.php - 714B (27%)
http://security-store.ch/ - 611B (11%)
Minify HTML files (mobile)
http://security-store.ch/form/newsletter_security-store.php - 714B (27%)
http://security-store.ch/ - 611B (11%)
Optimize image files (desktop)
http://security-store.ch/userfiles/partner/AA-Tac.jpg - 218.4KiB (99%)
http://security-store.ch/userfiles/images/marken/PPSS%20Body%20Armour%202014.jpg - 74.8KiB (94%)
http://security-store.ch/userfiles/produkte/uhren/Authorized_Dealer_Pantone_375C_Internet_45889.jpg - 61.8KiB (84%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 790.
  • The competing domain trooper.ch has achieved a score of 2280

Content

  • The word or combination of words with the lowest median result regarding the frequency is attrappe feuerfeste (based on first 10 subpages of examined domain).
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "228:266.5".
  • The term schweizer taschenmesser only occurs on the trooper.ch website and not on the website of the main domain.
  • The term weste only appears on one competitor's website - trooper.ch.
  • Competitor trooper.ch has reached a value of 142 for the metric: "Number of referring domains (daily value)".

Social media

  • On Facebook the main domain was categorized as "Home Security Company".
  • The domain trooper.ch was defined as category: Outdoor Equipment Store on Facebook.
  • 50% of this group of domains has a Twitter account.
  • 50% of this group of domains has a Google+ account.
  • The number of Facebook fans belonging to the main domain facebook account is 1244 (since the last update).

Seo

  • This free report has been updated for the competitor trooper.ch on 2020-02-10.
  • The competitor trooper.ch should get at least 348639 visitors from the search engine per month.
  • The average position in the search engine rankings for the main domain is 79.
  • The competing websites have an average search engine position of 348690 in our rankings.
  • On average, the competitors get at least 174345 visitors per month from the search engine.

Server

  • Static objects of the competitor trooper.ch are numerous and http://www.trooper.ch/plugins/ew_evelations_plugin/assets/components/bootstrap/fonts/glyphicons-halflings-regular.woff2, http://www.trooper.ch/templates/ew_evelations/fonts/ptsansnarrow/ptsansnarrow_bold_macroman-webfont.woff2, http://www.trooper.ch/templates/ew_evelations/fonts/ptsansnarrow/ptsansnarrow_regular_macroman-webfont.woff2, https://www.nasa.gov/centers/langley/png/728567main_twitter-icon.png could have information about their expiry date and be loaded from the cache of the browser.
  • The number of static elements on the trooper.ch page is 88.
  • The CSS of the main domain website accounts for2% of all data transfers.
  • The total amount of the website requests on the main domain was calculated at 11 kb.
  • The version for smartphones and tablets of the main domain has achieved 64 points for user-experience (how user-friendly a website is).