Mini Content Marketing comparison of websites for sec.gov

quotes.wsj.com

78%
Change competitor

nasdaq.com

27%
Change competitor

bloomberg.com

18%
Change competitor

opm.gov

16%
Change competitor

sec.gov

12%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Submit better competitors

SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric sec.gov nasdaq.com bloomberg.com quotes.wsj.com opm.gov
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric sec.gov nasdaq.com bloomberg.com quotes.wsj.com opm.gov
Number of Referring Backlinks (Content Popularity) (day) 37,899,013 26,073,354 104,496,082 1,082,406 8,132,422
Number of Referring Domains (Content Popularity) (day) 103,919 76,701 418,339 13,077 23,337
Number of URLs found in the index (day) 10,643,070 1,913,134 5,746,400 271,082 90,697
Number of IPs that refer to domain (day) 67,511 50,631 225,480 9,426 16,820
Number of subnets that refer to domain (day) 39,235 31,488 96,904 6,982 11,789
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 1,349 705 2,666 87 876
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 39,472 5,923 137,832 1,652 318,976
Number of governmental and .gov - related domains that refer to domain (day) 341 98 631 15 467
Number of government and .gov - related external backlinks that link to domain (day) 71,189 733 46,880 156 314,962
The exact number of educational domains that refer to domain (day) 1,098 536 1,522 67 840
Number of Backlinks from .EDU Domains (Content Popularity) (day) 36,875 5,292 108,646 918 318,819
The exact number of government domains that refer to domain (day) 270 62 272 8 445
The exact number of government links that refer to domain (day) 70,793 616 6,167 76 314,899
Average number of outgoing links to unique domains for that domain (day) 1 3 0 20 5
The number of outgoing links for this domain (day) 1 5 2 24 6
Average number of internal links for domain (day) 10 97 13 114 148
Link Strength of Referring Domains (Content Popularity) (day) 71 65 90 59 59
Authority of Referring Domains (Content Popularity) (day) 84 78 84 37 71
TrustMetric value for domain (day) - Majestic metric 84 78 84 37 71

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
SEC.gov | Home
Desktop speed score 64
Mobile speed score 51
Mobile usability score 88
Number of all page resources 73
Number of static page resources 50
Number of JS page resources 34
Number of styles (CSS) page resources 12
Total request weight 7 kb
HTML response weight 104 kb
CSS response weight 602 kb
Images response weight 291 kb
JS response weight 2804 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://sec.gov/
http://www.sec.gov/
https://www.sec.gov/
Cache (desktop) by setting expiry date for
https://www.sec.gov/css/home-page.css
https://www.sec.gov/css/third-party/slick/slick.css
https://www.sec.gov/data/company_tickers.json
Cache (mobile) by setting expiry date for
https://www.sec.gov/css/home-page.css
https://www.sec.gov/css/third-party/slick/slick.css
https://www.sec.gov/data/company_tickers.json
Speed up server response time
Response time in 0.42 seconds
Minify your CSS files (desktop)
https://www.sec.gov/layout/app.css - 4.3KiB (17%)
https://www.sec.gov/layout/shared.css - 1.9KiB (24%)
https://www.sec.gov/css/home-page.css - 1KiB (23%)
Minify your CSS files (mobile)
https://www.sec.gov/layout/app.css - 4.3KiB (17%)
https://www.sec.gov/layout/shared.css - 1.9KiB (24%)
https://www.sec.gov/css/home-page.css - 1KiB (23%)
Minify HTML files (desktop)
https://www.sec.gov/ - 3.2KiB (31%)
Minify HTML files (mobile)
https://www.sec.gov/ - 3.2KiB (31%)
Minify JavaScript files (desktop)
https://www.sec.gov/layout/jquery.jscrollpane.js - 5.1KiB (48%)
https://www.sec.gov/js/third-party/moment.min.js - 5.1KiB (25%)
https://www.sec.gov/js/third-party/spin.js - 1.7KiB (43%)
Minify JavaScript files (mobile)
https://www.sec.gov/layout/jquery.jscrollpane.js - 5.1KiB (48%)
https://www.sec.gov/js/third-party/moment.min.js - 5.1KiB (25%)
https://www.sec.gov/js/third-party/spin.js - 1.7KiB (43%)
Optimize image files (desktop)
https://www.sec.gov/images/marketstructure-website-slide.jpg - 138.8KiB (79%)
https://www.sec.gov/images/investor-hero.jpg - 17.7KiB (32%)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 412.
  • The competing domain quotes.wsj.com has achieved a score of 2734

Content

  • The most common word or combination of words on the competitors Website: opm.gov is federal
  • The word or combination of words with the best median result regarding the frequency on the competitors website is index (based on first 10 subpages of examined domain).
  • The competitor quotes.wsj.com has achieved a value of 1082406 for the metric: "Number of incoming backlinks (daily value)".
  • The competitor quotes.wsj.com has achieved a value of 15 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
  • Competitor quotes.wsj.com has achieved a value of 8 for the metric: "Number of referring .GOV domains (daily value)".

Social media

  • The domain bloomberg.com has an Instagram account.
  • 160% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Youtube account.
  • The number of Twitter Following for the competitor opm.gov tweet account is 226 (since the last update).
  • The number of Twitter favorites for the competitor opm.gov tweet account is 2054 (since the last update).

Seo

  • The best position ever found for the competitor quotes.wsj.com was 59 and it was found the keyword :keyword.
  • The URL https://www.sec.gov/about/forms/formadv-instructions.pdf is the most common search engine result in our search engine rankings
  • This free report has been updated for the main domain on 2020-02-10.
  • From this group of websites, the domain nasdaq.com has the best average position among in search engine rankings.
  • The average number of visitors expected from the search engine for the competitors websites is 610003.

Server

  • Static objects of the competitor bloomberg.com are numerous and https://ak.sail-horizon.com/horizon/v1.js, https://www.bloomberg.com/markets/api/charts/sparkline/NKY%3AIND.svg?stroke=4, https://www.bloomberg.com/markets/api/charts/sparkline/ES1%3AIND.svg?stroke=4, https://www.bloomberg.com/markets/api/charts/sparkline/Z%201%3AIND.svg?stroke=4 could have information about their expiry date and be loaded from the cache of the browser.
  • The server of the competitor nasdaq.com responded within0.61 seconds.
  • The compression of the HTML together with INLINE CSS and JS enables the competitor bloomberg.com website to save 1KiB kb each time the page is loaded.
  • Static objects of the main domain are numerous and https://www.sec.gov/css/home-page.css, https://www.sec.gov/css/third-party/slick/slick.css, https://www.sec.gov/data/company_tickers.json, https://www.sec.gov/foresee/foresee-dhtml.css could have information about their expiry date and be loaded from the cache of the browser.
  • The server of the main domain responded within0.42 seconds.