Mini
Content Marketing comparison of websites for scotiabank.com
tsb.co.uk
thebalance.com
icicibank.com
scotiabank.com
bankrate.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | scotiabank.com | thebalance.com | icicibank.com | bankrate.com | tsb.co.uk | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | scotiabank.com | thebalance.com | icicibank.com | bankrate.com | tsb.co.uk |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 3,330,400 | 7,881,367 | 389,374 | 13,954,086 | 187,066 |
| Number of Referring Domains (Content Popularity) (day) | 16,154 | 68,489 | 7,960 | 73,083 | 2,733 |
| Number of URLs found in the index (day) | 128,295 | 58,023 | 44,329 | 288,474 | 13,650 |
| Number of IPs that refer to domain (day) | 10,539 | 44,016 | 6,019 | 40,241 | 1,973 |
| Number of subnets that refer to domain (day) | 7,593 | 24,899 | 4,154 | 23,130 | 1,559 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 60 | 762 | 82 | 636 | 31 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 209 | 6,248 | 7,678 | 7,079 | 78 |
| Number of governmental and .gov - related domains that refer to domain (day) | 43 | 61 | 55 | 87 | 13 |
| Number of government and .gov - related external backlinks that link to domain (day) | 2,913 | 162 | 222 | 1,410 | 27 |
| The exact number of educational domains that refer to domain (day) | 30 | 610 | 13 | 589 | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 93 | 4,278 | 1,447 | 6,734 | x |
| The exact number of government domains that refer to domain (day) | 6 | 47 | x | 80 | x |
| The exact number of government links that refer to domain (day) | 19 | 129 | x | 1,398 | x |
| Average number of outgoing links to unique domains for that domain (day) | 1 | 4 | 15 | 1 | 0 |
| The number of outgoing links for this domain (day) | 1 | 4 | 20 | 1 | 0 |
| Average number of internal links for domain (day) | 17 | 14 | 109 | 64 | 67 |
| Link Strength of Referring Domains (Content Popularity) (day) | 53 | 63 | 49 | 70 | 48 |
| Authority of Referring Domains (Content Popularity) (day) | 69 | 61 | 63 | 77 | 25 |
| TrustMetric value for domain (day) - Majestic metric | 69 | 61 | 63 | 77 | 25 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Scotiabank Global Site | About Scotiabank |
|
| Desktop speed score | 38 |
|---|---|
| Mobile speed score | 43 |
| Mobile usability score | 100 |
| Number of all page resources | 57 |
| Number of static page resources | 51 |
| Number of JS page resources | 18 |
| Number of styles (CSS) page resources | 3 |
| Total request weight | 5 kb |
| HTML response weight | 107 kb |
| CSS response weight | 89 kb |
| Images response weight | 2391 kb |
| JS response weight | 770 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://scotiabank.com/
http://www.scotiabank.com/
http://www.scotiabank.com/gls/en/index.html
|
|
Cache (desktop) by setting expiry date for http://js.maxmind.com/js/country.js
http://www.scotiabank.com/cda/javascript/s_code.js
http://www.scotiabank.com/gls/css/jquery.selectBox.css
|
|
Cache (mobile) by setting expiry date for http://js.maxmind.com/js/country.js
http://www.scotiabank.com/cda/javascript/s_code.js
http://www.scotiabank.com/gls/css/jquery.selectBox.css
|
|
Speed up server response time
Response time in 0.25 seconds
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Minify your CSS files (desktop) http://www.scotiabank.com/gls/css/style.css - 2.3KiB (16%)
http://www.scotiabank.com/gls/css/reset.css - 968B (45%)
|
|
Minify your CSS files (mobile) http://www.scotiabank.com/gls/css/style.css - 2.3KiB (16%)
http://www.scotiabank.com/gls/css/reset.css - 968B (45%)
|
|
Minify HTML files (desktop) http://www.scotiabank.com/gls/en/template.html - 1.7KiB (17%)
http://www.scotiabank.com/gls/en/index.html - 1.4KiB (13%)
|
|
Minify HTML files (mobile) http://www.scotiabank.com/gls/en/template.html - 1.7KiB (17%)
http://www.scotiabank.com/gls/en/index.html - 1.4KiB (13%)
|
|
Minify JavaScript files (desktop) http://www.scotiabank.com/gls/js/mobile.js - 4.2KiB (33%)
http://www.scotiabank.com/gls/js/script.js - 3.7KiB (32%)
http://www.scotiabank.com/gls/js/GLSdata-en.js - 3KiB (26%)
|
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Minify JavaScript files (mobile) http://www.scotiabank.com/gls/js/mobile.js - 4.2KiB (33%)
http://www.scotiabank.com/gls/js/script.js - 3.7KiB (32%)
http://www.scotiabank.com/gls/js/GLSdata-en.js - 3KiB (26%)
|
|
Optimize image files (desktop) http://www.scotiabank.com/gls/gfx/slides/high-res/bg-about.jpg - 528.9KiB (85%)
http://www.scotiabank.com/gls/gfx/slides/high-res/bg-insurance.jpg - 146.4KiB (44%)
http://www.scotiabank.com/gls/gfx/slides/high-res/bg-corporate.jpg - 94.9KiB (40%)
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Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 544.
- The competing domain bankrate.com has achieved a score of 492
Content
- The most common term on the website is your
- 244 words or phrases (two word combinations) were found on the main domain.
- We think there is a blog section on the competitors website "bankrate.com".
- The competitor tsb.co.uk has achieved a value of 78 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
- The competitor tsb.co.uk has reached a value of 0 for the metric: "Average number of outgoing links to different domains".
Social media
- A link to Twitter has been found on the domain thebalance.com.
- 0% of this group of domains has a Google+ account.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
- The number of Twitter tweets belonging to the competitor icicibank.com tweet account is 35208 (since the last update).
- The number of Twitter fans belonging to the competitor icicibank.com tweet account is 536306 (since the last update).
Seo
- Of all the URLs found in the domain tsb.co.uk, "https://www.tsb.co.uk/branch-locator/" is the most frequently found URL in the search results.
- The search engine rankings update for the main domain took place on 2020-02-04.
- The number of visitors from the search engine to the main domain is 8667 per month.
- The domain tsb.co.uk has the best search engine rankings average position.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
Server
- It would be an advantage to compress the image at the competitor tsb.co.uk website: http://www.tsb.co.uk/uploadedImages/Segments/Personal/Content/visit-icon.jpg in order to 1.9KiB kb.
- On the homepage, belonging to tsb.co.uk 1 CSS files can be identified.
- Title of the homepage for the main domain is Scotiabank Global Site | About Scotiabank .
- The entire HTML files of the main domain homepage weighs 107 kb.
- The competitor icicibank.com website could compress the JS file https://www.icicibank.com/ajax/ajax-offer-home-json.page?&_=1501197927674 and save 2.6KiB kb (20%).