Mini
Content Marketing comparison of websites for schmalz.com
schmalz.com
meusburger.com
Other competitor
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | schmalz.com | meusburger.com | |
|---|---|---|---|
Facebook
|
Facebook fans | x | x |
Twitter
|
Tweets | x | x |
| Twitter followers | x | x | |
| Twitter following (account is following) | x | x | |
| Twitter likes | x | x | |
Instagram
|
Instagram posts | x | x |
| Instagram followers | x | x | |
| Instagram following (account is following) | x | x | |
Youtube
|
Youtube views | x | x |
| Youtube subscribers | x | x | |
| Youtube comments | x | x | |
| Youtube videos | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | schmalz.com | meusburger.com |
|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 556,436 | 182,678 |
| Number of Referring Domains (Content Popularity) (day) | 2,131 | 885 |
| Number of URLs found in the index (day) | 494,333 | 382,057 |
| Number of IPs that refer to domain (day) | 1,393 | 685 |
| Number of subnets that refer to domain (day) | 1,175 | 594 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 2 | 4 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 4 | 3,177 |
| Number of governmental and .gov - related domains that refer to domain (day) | x | x |
| Number of government and .gov - related external backlinks that link to domain (day) | x | x |
| The exact number of educational domains that refer to domain (day) | 1 | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 1 | x |
| The exact number of government domains that refer to domain (day) | x | x |
| The exact number of government links that refer to domain (day) | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 0 | 1 |
| The number of outgoing links for this domain (day) | 0 | 1 |
| Average number of internal links for domain (day) | 15 | 14 |
| Link Strength of Referring Domains (Content Popularity) (day) | 44 | 40 |
| Authority of Referring Domains (Content Popularity) (day) | 51 | 23 |
| TrustMetric value for domain (day) - Majestic metric | 51 | 23 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Vakuumtechnik für effiziente Prozesse - Schmalz |
|
| Desktop speed score | 51 |
|---|---|
| Mobile speed score | 38 |
| Mobile usability score | 95 |
| Number of all page resources | 47 |
| Number of static page resources | 37 |
| Number of JS page resources | 5 |
| Number of styles (CSS) page resources | 2 |
| Total request weight | 8 kb |
| HTML response weight | 577 kb |
| CSS response weight | 508 kb |
| Images response weight | 1329 kb |
| JS response weight | 1271 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://schmalz.com/
https://www.schmalz.com/
https://www.schmalz.com/de/
|
|
Cache (desktop) by setting expiry date for https://www.googletagmanager.com/gtm.js?id=GTM-TLD7JB
https://www.google-analytics.com/analytics.js
|
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Cache (mobile) by setting expiry date for https://www.googletagmanager.com/gtm.js?id=GTM-TLD7JB
https://www.google-analytics.com/analytics.js
|
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Speed up server response time
Response time in 1.2 seconds
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Minify JavaScript files (desktop) https://www.schmalz.com/media/js/8041948545a1532405afe957031188e6.js - 52.4KiB (18%)
|
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Minify JavaScript files (mobile) https://www.schmalz.com/media/js/8041948545a1532405afe957031188e6.js - 52.4KiB (18%)
|
|
Optimize image files (desktop) https://www.schmalz.com/media/catalog/category/cache/thumbnail/438x/vakuum-heber-und-kransysteme_1.jpg - 78.2KiB (71%)
https://cdn.schmalz.com/media/05_services/consultation/de/systemberater-aussendienst.jpg - 69.2KiB (79%)
https://www.schmalz.com/media/catalog/category/cache/thumbnail/438x/vacuum-clamping-technology-PGE-00154-60-221_D_1010x673_41.jpg - 63.6KiB (76%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 2485.
- The competing domain meusburger.com has achieved a score of 1970
Content
- The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "255:278".
- The term meusburger only occurs on the meusburger.com website and not on the website of the main domain.
- The achieved value for the metric: "Number of referring domains from different IP C blocks" is 1175 .
- The value achieved for the metric: "Authority of the referring domains" is 51 .
- The competitor meusburger.com has achieved a value of 40 for the metric: "Link power of the referring domains".
Social media
- The main domain has a LinkedIn account.
- 100% of this group of domains has a Facebook account.
- 100% of this group of domains has a Twitter account.
- 0% of this group of domains has a Instagram account.
- The number of Twitter Following for the main domain is 12 (since the last update).
Seo
- In the search engine rankings above, the average position of the main domain is: 56.
- The URL https://www.meusburger.com/DE/DE/werkstattbedarf/messmittel is the most frequent url in our search engine rankings, which belongs to the competitor meusburger.com
- The data of the search engine results was updated on the 2020-02-18 for the domain meusburger.com.
- In the search engine rankings below, the average position for the competitor meusburger.com is: 53.
- From this group of websites, the domain meusburger.com has the best average position among in search engine rankings.
Server
- Static objects of the main domain are numerous and https://www.googletagmanager.com/gtm.js?id=GTM-TLD7JB, https://www.google-analytics.com/analytics.js could have information about their expiry date and be loaded from the cache of the browser.
- Some links and buttons are too small and can cause problems for website visitors of the main domain.
- The CSS of the competitor meusburger.com website accounts for6% of all data transfers.
- AJavascript on the competitor meusburger.com hold 30% of all data transfers.
- The mobile version of the competitor meusburger.com achieved 43 points for the server response and website loading times in the Google Insights test.