Mini Content Marketing comparison of websites for sbpv.ch

hslu.ch

72%
Change competitor

zurich.ch

49%
Change competitor

strom.ch

34%
Change competitor

sbpv.ch

25%

angestellte.ch

20%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric sbpv.ch angestellte.ch strom.ch hslu.ch zurich.ch
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x 2230
Youtube comments x x x x x
Youtube videos x x x x 533

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric sbpv.ch angestellte.ch strom.ch hslu.ch zurich.ch
Number of Referring Backlinks (Content Popularity) (day) 2,046 59,302 17,141 791,931 1,278,969
Number of Referring Domains (Content Popularity) (day) 133 212 846 5,974 2,586
Number of URLs found in the index (day) 10,255 52,282 3,067 363,470 49,644
Number of IPs that refer to domain (day) 111 167 599 3,773 1,565
Number of subnets that refer to domain (day) 99 151 467 2,578 1,079
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x x 69 x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x x 1,234 x
Number of governmental and .gov - related domains that refer to domain (day) x x 2 4 x
Number of government and .gov - related external backlinks that link to domain (day) x x 2 10 x
The exact number of educational domains that refer to domain (day) x x x 17 x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x x 75 x
The exact number of government domains that refer to domain (day) x x 2 x x
The exact number of government links that refer to domain (day) x x 2 x x
Average number of outgoing links to unique domains for that domain (day) 3 3 0 2 3
The number of outgoing links for this domain (day) 3 3 0 3 5
Average number of internal links for domain (day) 30 47 6 24 101
Link Strength of Referring Domains (Content Popularity) (day) 12 34 29 49 51
Authority of Referring Domains (Content Popularity) (day) 23 19 29 44 52
TrustMetric value for domain (day) - Majestic metric 23 19 29 44 52

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Willkommen  -  Schweizerischer Bankpersonalverband SBPV - Ihr Partner für sichere Arbeitsplätze und faire Arbeitsbedingungen
Desktop speed score 84
Mobile speed score 68
Mobile usability score 92
Number of all page resources 46
Number of static page resources 33
Number of JS page resources 8
Number of styles (CSS) page resources 11
Total request weight 6 kb
HTML response weight 26 kb
CSS response weight 78 kb
Images response weight 192 kb
JS response weight 370 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://connect.facebook.net/en_US/fbevents.js
https://connect.facebook.net/signals/config/549702415131109?v=2.7.17
http://www.google-analytics.com/analytics.js
Cache (mobile) by setting expiry date for
http://connect.facebook.net/en_US/fbevents.js
http://connect.facebook.net/signals/config/549702415131109?v=2.7.17
http://www.google-analytics.com/analytics.js
Minify your CSS files (desktop)
http://www.sbpv.ch/typo3conf/ext/autositemap/res/pi1/yaml/autositemap_yaml.css?1469175222 - 857B (59%)
http://www.sbpv.ch/fileadmin/templates/layout/css/jquery-ui.min.css?1469174847 - 608B (17%)
http://www.sbpv.ch/typo3temp/stylesheet_63adc0ea79.css?1469527970 - 587B (30%)
Minify your CSS files (mobile)
http://www.sbpv.ch/typo3conf/ext/autositemap/res/pi1/yaml/autositemap_yaml.css?1469175222 - 857B (59%)
http://www.sbpv.ch/fileadmin/templates/layout/css/jquery-ui.min.css?1469174847 - 608B (17%)
http://www.sbpv.ch/typo3temp/stylesheet_63adc0ea79.css?1469527970 - 587B (30%)
Minify HTML files (desktop)
http://www.sbpv.ch/ - 717B (11%)
Minify HTML files (mobile)
http://www.sbpv.ch/ - 717B (11%)
Minify JavaScript files (desktop)
http://www.sbpv.ch/typo3temp/pmkshadowbox/base-de-DE-flv-html-iframe-img-qt-swf-wmp-sizzle/shadowbox.js - 15.5KiB (45%)
http://www.sbpv.ch/fileadmin/templates/layout/js/jquery.webundso.js?1473677705 - 879B (44%)
Minify JavaScript files (mobile)
http://www.sbpv.ch/typo3temp/pmkshadowbox/base-de-DE-flv-html-iframe-img-qt-swf-wmp-sizzle/shadowbox.js - 15.5KiB (45%)
http://www.sbpv.ch/fileadmin/templates/layout/js/jquery.webundso.js?1473677705 - 879B (44%)
Optimize image files (desktop)
http://www.sbpv.ch/fileadmin/templates/layout/img/member_de.png - 19.5KiB (77%)
http://www.sbpv.ch/fileadmin/templates/layout/img/logo_sbpv.png - 4.6KiB (19%)
http://www.sbpv.ch/fileadmin/_migrated/pics/140603_Footer_1_245_01.png - 3.9KiB (28%)
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 963.
  • The competing domain zurich.ch has achieved a score of 1874

Content

  • Competitor zurich.ch has reached a value of 2586 for the metric: "Number of referring domains (daily value)".
  • The competitor angestellte.ch has achieved a value of 167 for the metric: "Number of referring domains from different IPs (daily value)".
  • The competitor angestellte.ch has achieved a value of 34 for the metric: "Link power of the referring domains".
  • The value achieved for the metric: "Number of outgoing links" is 3 .
  • The competitor hslu.ch achieved a value of 68 for the metric: "Number of backlinks from .EDU domains (daily value)".

Social media

  • The domain zurich.ch was defined as category: Insurance Company on Facebook.
  • The domain zurich.ch has a YouTube account.
  • The number of Twitter fans belonging to the main domain facebook account is 457 (since the last update).
  • The number of Twitter tweets belonging to the competitor hslu.ch tweet account is 3337 (since the last update).
  • The number of Twitter Following for the competitor hslu.ch tweet account is 919 (since the last update).

Seo

  • The competitor zurich.ch should get at least 160072 visitors from the search engine per month.
  • The main domain's best performing keyword is schweizerischer and it was found on the position 5
  • The main domain has a number of expected visitor coming from the search engine of 80 per month (traffic).
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The average number of visitors expected from the search engine for the competitors websites is 882816.

Server

  • The HTML script of the competitor zurich.ch weighs 2109 kb.
  • The mobile version of the competitor zurich.ch achieved 53 points for the server response and website loading times in the Google Insights test.
  • Static objects of the main domain are numerous and http://connect.facebook.net/en_US/fbevents.js, https://connect.facebook.net/signals/config/549702415131109?v=2.7.17, http://www.google-analytics.com/analytics.js could have information about their expiry date and be loaded from the cache of the browser.
  • Graphic files (on the homepage of the main domain) have a size of 192 kb.
  • The content of the competitor zurich.ch website is allowed wider than viewport. This will likely require visitors to scroll horizontally.