Mini Content Marketing comparison of websites for salomon.com

shop.atomic.com

53%
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rossignol.com

34%
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arcteryx.com

33%
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salomon.com

29%

pullandbear.com

22%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric salomon.com pullandbear.com shop.atomic.com rossignol.com arcteryx.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric salomon.com pullandbear.com shop.atomic.com rossignol.com arcteryx.com
Number of Referring Backlinks (Content Popularity) (day) 5,081,067 326,854 18,494 1,168,566 1,059,807
Number of Referring Domains (Content Popularity) (day) 11,519 9,285 310 5,668 7,229
Number of URLs found in the index (day) 235,257 799,020 99,455 656,663 925,331
Number of IPs that refer to domain (day) 8,626 6,313 281 4,048 5,535
Number of subnets that refer to domain (day) 6,352 4,571 262 3,268 4,407
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 25 5 x 15 16
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 90 20 x 36 44
Number of governmental and .gov - related domains that refer to domain (day) 1 x x 6 1
Number of government and .gov - related external backlinks that link to domain (day) 1 x x 23 19
The exact number of educational domains that refer to domain (day) 15 1 x 10 14
Number of Backlinks from .EDU Domains (Content Popularity) (day) 39 2 x 22 38
The exact number of government domains that refer to domain (day) 1 x x 2 1
The exact number of government links that refer to domain (day) 1 x x 13 19
Average number of outgoing links to unique domains for that domain (day) 7 13 5 1 0
The number of outgoing links for this domain (day) 7 15 6 2 0
Average number of internal links for domain (day) 38 31 170 57 8
Link Strength of Referring Domains (Content Popularity) (day) 52 35 46 48 46
Authority of Referring Domains (Content Popularity) (day) 41 22 35 65 49
TrustMetric value for domain (day) - Majestic metric 41 22 35 65 49

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
SALOMON Time to play - Choose your country
Desktop speed score 79
Mobile speed score 62
Mobile usability score 79
Number of all page resources 52
Number of static page resources 25
Number of JS page resources 18
Number of styles (CSS) page resources 4
Total request weight 13 kb
HTML response weight 24 kb
CSS response weight 375 kb
Images response weight 11 kb
JS response weight 853 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://www.salomon.com/bundles/fosjsrouting/js/router.js
http://www.salomon.com/css/bootstrap.min.css
http://www.salomon.com/css/main.css
Cache (mobile) by setting expiry date for
http://www.salomon.com/bundles/fosjsrouting/js/router.js
http://www.salomon.com/css/bootstrap.min.css
http://www.salomon.com/css/main.css
Minify HTML files (desktop)
http://www.salomon.com/ - 899B (19%)
Minify HTML files (mobile)
http://www.salomon.com/ - 899B (19%)
Optimize image files (desktop)
http://media.salomon.com/front_res/natif_img/icons/logo.png - 1.1KiB (48%)
http://media.salomon.com/front_res/global_img/choose-country/puce.gif - 1.1KiB (89%)
http://media.salomon.com/front_res/global_img/choose-country/tiret.gif - 1.1KiB (93%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 853.
  • The competing domain shop.atomic.com has achieved a score of 1552

Content

  • The word or combination of words with the lowest median result regarding the frequency is better adapt (based on first 10 subpages of examined domain).
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "244:229".
  • The term salomon only appears on this website and not on the websites of the competition.
  • The term collection only appears on one competitor's website - shop.atomic.com.
  • The competitor shop.atomic.com has achieved a value of 281 for the metric: "Number of referring domains from different IPs (daily value)".

Social media

  • A link to Twitter has been found on the domain arcteryx.com.
  • The domain shop.atomic.com has an Instagram account.
  • 0% of this group of domains has a Google+ account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • The number of Instagram Following for the competitor arcteryx.com instagram account is 647 (since the last update).

Seo

  • The URL https://www.pullandbear.com/ba/ is the most frequent url in our search engine rankings, which belongs to the competitor pullandbear.com
  • This free report has been updated for the competitor arcteryx.com on 2020-02-09.
  • The competitors (pullandbear.com) best performing keyword is pull and it was found on the position 1
  • The competitor shop.atomic.com should get at least 376642 visitors from the search engine per month.
  • From this group of websites, the domain rossignol.com has the best average position among in search engine rankings.

Server

  • The competitor's arcteryx.com meta title is: Outdoor Clothing, Technical Outerwear & Accessories / Arc'teryx .
  • The number of static elements on the arcteryx.com page is 46.
  • The compression of the HTML together with INLINE CSS and JS enables the main domain website to save 899B kb each time the page is loaded.
  • Graphic files (on the homepage of the main domain) have a size of 11 kb.
  • The mobile website of the main domain got a score of 62/100 points for the loading times.