Mini
Content Marketing comparison of websites for russian.cctv.com
expert.ru
gazeta.ru
tvzvezda.ru
russian.cctv.com
Other competitor
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | russian.cctv.com | gazeta.ru | expert.ru | tvzvezda.ru | |
|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x |
Twitter
|
Tweets | x | x | x | x |
| Twitter followers | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | |
| Twitter likes | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x |
| Instagram followers | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | |
Youtube
|
Youtube views | x | 7516344 | x | 670452421 |
| Youtube subscribers | x | 9060 | x | 1700000 | |
| Youtube comments | x | x | x | x | |
| Youtube videos | x | 421 | x | 6546 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | russian.cctv.com | gazeta.ru | expert.ru | tvzvezda.ru |
|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 15,761 | 9,326,195 | 1,864,767 | 4,008,222 |
| Number of Referring Domains (Content Popularity) (day) | 512 | 43,994 | 21,684 | 15,395 |
| Number of URLs found in the index (day) | 5,797 | 2,743,655 | 1,442,480 | 377,520 |
| Number of IPs that refer to domain (day) | 454 | 28,330 | 14,771 | 10,931 |
| Number of subnets that refer to domain (day) | 416 | 14,978 | 8,541 | 6,767 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 1 | 178 | 73 | 11 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 1 | 2,638 | 399 | 223 |
| Number of governmental and .gov - related domains that refer to domain (day) | x | 68 | 30 | 63 |
| Number of government and .gov - related external backlinks that link to domain (day) | x | 725 | 184 | 1,171,684 |
| The exact number of educational domains that refer to domain (day) | x | 78 | 17 | 4 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | x | 302 | 179 | 9 |
| The exact number of government domains that refer to domain (day) | x | 5 | 1 | 1 |
| The exact number of government links that refer to domain (day) | x | 93 | 3 | 31 |
| Average number of outgoing links to unique domains for that domain (day) | 2 | 3 | 10 | 8 |
| The number of outgoing links for this domain (day) | 13 | 5 | 11 | 9 |
| Average number of internal links for domain (day) | 36 | 82 | 70 | 66 |
| Link Strength of Referring Domains (Content Popularity) (day) | 50 | 74 | 58 | 61 |
| Authority of Referring Domains (Content Popularity) (day) | 65 | 67 | 63 | 55 |
| TrustMetric value for domain (day) - Majestic metric | 65 | 67 | 63 | 55 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title CCTV.com Русский_CNTV Россия_CCTV Pусский |
|
| Desktop speed score | 48 |
|---|---|
| Mobile speed score | 42 |
| Mobile usability score | 66 |
| Number of all page resources | 57 |
| Number of static page resources | 49 |
| Number of JS page resources | 8 |
| Number of styles (CSS) page resources | 4 |
| Total request weight | 6 kb |
| HTML response weight | 63 kb |
| CSS response weight | 31 kb |
| Images response weight | 1517 kb |
| JS response weight | 212 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Cache (desktop) by setting expiry date for http://imgs.xinhuanet.com/icon/ddyx/xx.jpg
http://russian.news.cn/titlepic/13643/136438301_1499847425986_title0h.jpg
http://russian.news.cn/titlepic/13643/136439658_1499902929355_title0h.jpg
|
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Cache (mobile) by setting expiry date for http://imgs.xinhuanet.com/icon/ddyx/xx.jpg
http://russian.news.cn/titlepic/13643/136438301_1499847425986_title0h.jpg
http://russian.news.cn/titlepic/13643/136439658_1499902929355_title0h.jpg
|
|
Speed up server response time
Response time in 1.3 seconds
|
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Minify HTML files (desktop) http://russian.cctv.com/ - 1.5KiB (12%)
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Minify HTML files (mobile) http://russian.cctv.com/ - 1.5KiB (12%)
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Minify JavaScript files (desktop) http://d.webterren.com/common.js - 840B (17%)
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Minify JavaScript files (mobile) http://d.webterren.com/common.js - 840B (17%)
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Optimize image files (desktop) http://p1.img.cctvpic.com/photoAlbum/page/performance/img/2017/4/18/1492503945297_53.jpg - 233.2KiB (81%)
http://russian.news.cn/titlepic/13643/136438301_1499847425986_title0h.jpg - 219.5KiB (77%)
http://p1.img.cctvpic.com/photoAlbum/page/performance/img/2017/4/27/1493273700577_557.jpg - 201KiB (76%)
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| Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile) |
|
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 498.
- The competing domain gazeta.ru has achieved a score of 1168
Content
- The word or combination of words with the worst "Count on Page" result on the competitors website is связи информационных (based first 10 subpages of the domain under investigation).
- The term китай only appears on this website and not on the websites of the competition.
- Competitor expert.ru has reached a value of 1442480 for the metric: "Number of URLs found in the index (daily value)".
- Competitor expert.ru has achieved a value of 184 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
- Competitor expert.ru has achieved a value of 1 for the metric: "Number of referring .GOV domains (daily value)".
Social media
- The domain expert.ru has a Google+ account.
- 100% of this group of domains has a Twitter account.
- 50% of this group of domains has a Google+ account.
- The number of Twitter fans belonging to the competitor expert.ru tweet account is 20707 (since the last update).
- The number of Twitter favorites for the competitor tvzvezda.ru tweet account is 91 (since the last update).
Seo
- This free report has been updated for the main domain on 2018-01-30.
- The competitors (gazeta.ru) best performing keyword is или and it was found on the position 54
- The average position in the search engine rankings for the website gazeta.ru is 45.
- The domain expert.ru has the best search engine rankings average position.
- The average number of visitors expected from the search engine for the competitors websites is 70734.
Server
- It would be an advantage to compress the image at the main domain: http://p2.img.cctvpic.com/photoAlbum/templet/common/DEPA1323423133564565/l_nav_2.gif in order to 599B kb.
- The desktop version of the main domain received an Insights value of 48 for the performance.
- Graphic files (on the homepage of the main domain) have a size of 1517 kb.
- The competitor gazeta.ru website could compress the JS file https://subscriptions.rambler.ru/static/js/v0/iframe-controller.js and save 1.4KiB kb (43%).
- The entire HTML files of the competitor gazeta.ru homepage weighs 489 kb.