Mini
Content Marketing comparison of websites for rspb.org.uk
nationalgeographic.com
news.nationalgeographic.com
rspb.org.uk
iucnredlist.org
birds.cornell.edu
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | rspb.org.uk | nationalgeographic.com | news.nationalgeographic.com | iucnredlist.org | birds.cornell.edu | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | rspb.org.uk | nationalgeographic.com | news.nationalgeographic.com | iucnredlist.org | birds.cornell.edu |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 2,960,617 | 31,442,381 | 3,456,638 | 3,946,433 | 630,202 |
| Number of Referring Domains (Content Popularity) (day) | 24,930 | 262,925 | 97,592 | 23,346 | 1,692 |
| Number of URLs found in the index (day) | 1,783,085 | 1,821,305 | 139,386 | 1,200,500 | 1,356 |
| Number of IPs that refer to domain (day) | 15,468 | 148,157 | 63,215 | 17,159 | 1,328 |
| Number of subnets that refer to domain (day) | 9,626 | 69,833 | 35,111 | 12,082 | 1,181 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 254 | 2,907 | 1,166 | 584 | 112 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 5,996 | 444,053 | 36,985 | 26,817 | 359 |
| Number of governmental and .gov - related domains that refer to domain (day) | 291 | 530 | 170 | 126 | 18 |
| Number of government and .gov - related external backlinks that link to domain (day) | 30,699 | 20,125 | 12,363 | 12,032 | 80 |
| The exact number of educational domains that refer to domain (day) | 42 | 1,616 | 794 | 324 | 104 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 372 | 120,140 | 29,606 | 11,345 | 334 |
| The exact number of government domains that refer to domain (day) | 3 | 301 | 114 | 35 | 18 |
| The exact number of government links that refer to domain (day) | 14 | 6,976 | 1,154 | 879 | 80 |
| Average number of outgoing links to unique domains for that domain (day) | 2 | 1 | 1 | 0 | 4 |
| The number of outgoing links for this domain (day) | 2 | 1 | 1 | 1 | 7 |
| Average number of internal links for domain (day) | 18 | 9 | 2 | 4 | 16 |
| Link Strength of Referring Domains (Content Popularity) (day) | 60 | 77 | 64 | 67 | 47 |
| Authority of Referring Domains (Content Popularity) (day) | 72 | 79 | 57 | 73 | 46 |
| TrustMetric value for domain (day) - Majestic metric | 72 | 79 | 57 | 73 | 46 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title The RSPB |
|
| Desktop speed score | 71 |
|---|---|
| Mobile speed score | 57 |
| Mobile usability score | 100 |
| Number of all page resources | 121 |
| Number of static page resources | 75 |
| Number of JS page resources | 23 |
| Number of styles (CSS) page resources | 7 |
| Total request weight | 18 kb |
| HTML response weight | 171 kb |
| CSS response weight | 431 kb |
| Images response weight | 896 kb |
| JS response weight | 1025 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for http://collector-436.tvsquared.com/piwik/tv2track.js
http://vjs.zencdn.net/4.11/video-js.css
http://vjs.zencdn.net/4.11/video.js
|
|
Cache (mobile) by setting expiry date for http://collector-436.tvsquared.com/piwik/tv2track.js
http://vjs.zencdn.net/4.11/video-js.css
http://vjs.zencdn.net/4.11/video.js
|
|
Minify JavaScript files (desktop) http://www.rspb.org.uk/js/cache/minimum2012_20161027125747.js - 2.2KiB (31%)
|
|
Minify JavaScript files (mobile) http://www.rspb.org.uk/js/cache/minimum2012_20161027125747.js - 2.2KiB (31%)
|
|
Optimize image files (desktop) https://www.rspb.org.uk/images/cache/2079539_tcm9-432729_v3.jpg - 23.5KiB (27%)
https://www.rspb.org.uk/Images/megafrogpad_tcm9-406201.jpg?width=490&height=490&crop=auto - 20.5KiB (21%)
https://www.rspb.org.uk/images/cache/arne_tcm9-392922_v2.jpg - 16KiB (12%)
|
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1255.
- The competing domain iucnredlist.org has achieved a score of 1121
Content
- The word or combination of words with the best median result regarding the frequency on the competitors website is geographic (based on first 10 subpages of examined domain).
- The term environment only appears on one competitor's website - iucnredlist.org.
- The term that appears on all competitors websites, but not on the website of the main domain, is world.
- Competitor news.nationalgeographic.com has achieved a value of 12363 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
- The value achieved for the metric: "Number of outgoing links" is 2 .
Social media
- A link to Twitter has been found on the domain iucnredlist.org.
- 20% of this group of domains has a Twitter account.
- 0% of this group of domains has a Google+ account.
- 0% of this group of domains has a Instagram account.
- 0% of this group of domains has a Youtube account.
Seo
- The URL http://www.birds.cornell.edu/ is the most frequent url in our search engine rankings, which belongs to the competitor birds.cornell.edu
- The URL https://www.rspb.org.uk/birds-and-wildlife/wildlife-guides/bird-a-z/ is the most common search engine result in our search engine rankings
- The average position in the search engine rankings for the main domain is 57.
- The competing websites have an average search engine position of 223093 in our rankings.
- The average number of visitors expected from the search engine for the competitors websites is 446185.
Server
- The CSS of the competitor iucnredlist.org website accounts for5% of all data transfers.
- It would be an advantage to compress the image at the competitor iucnredlist.org website: http://www.iucnredlist.org/images/common/plogos/BGCI-2.jpg in order to 5.5KiB kb.
- Javascript on the main domain hold 41% of all data transfers.
- The main domain website could compress the JS file http://www.rspb.org.uk/js/cache/minimum2012_20161027125747.js and save 2.2KiB kb (31%).
- The version for smartphones and tablets of the main domain has achieved 100 points for user-experience (how user-friendly a website is).