Mini Content Marketing comparison of websites for royalcollection.org.uk

royalacademy.org.uk

63%
Change competitor

wellcomecollection.org

52%
Change competitor

royalcollection.org.uk

42%

chatsworth.org

33%
Change competitor

edinburghcastle.gov.uk

29%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric royalcollection.org.uk chatsworth.org edinburghcastle.gov.uk royalacademy.org.uk wellcomecollection.org
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x 101000
Youtube comments x x x x x
Youtube videos x x x x 468

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric royalcollection.org.uk chatsworth.org edinburghcastle.gov.uk royalacademy.org.uk wellcomecollection.org
Number of Referring Backlinks (Content Popularity) (day) 260,822 51,881 27,311 522,757 326,523
Number of Referring Domains (Content Popularity) (day) 12,097 4,464 4,267 12,999 7,064
Number of URLs found in the index (day) 32,763 10,058 11,856 1,314,159 70,895
Number of IPs that refer to domain (day) 8,979 3,410 3,125 9,140 5,250
Number of subnets that refer to domain (day) 6,460 2,513 2,471 6,506 3,884
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 160 39 36 230 267
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 36,288 201 137 8,303 132,360
Number of governmental and .gov - related domains that refer to domain (day) 30 9 4 25 11
Number of government and .gov - related external backlinks that link to domain (day) 1,149 15 8 354 414
The exact number of educational domains that refer to domain (day) 69 11 15 49 90
Number of Backlinks from .EDU Domains (Content Popularity) (day) 404 17 37 237 475
The exact number of government domains that refer to domain (day) 3 x x 3 1
The exact number of government links that refer to domain (day) 6 x x 90 4
Average number of outgoing links to unique domains for that domain (day) 2 3 1 3 4
The number of outgoing links for this domain (day) 2 3 3 5 5
Average number of internal links for domain (day) 17 16 0 48 8
Link Strength of Referring Domains (Content Popularity) (day) 36 44 28 53 46
Authority of Referring Domains (Content Popularity) (day) 31 60 26 67 42
TrustMetric value for domain (day) - Majestic metric 31 60 26 67 42

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Home
Desktop speed score 17
Mobile speed score 14
Mobile usability score 66
Number of all page resources 74
Number of static page resources 26
Number of JS page resources 14
Number of styles (CSS) page resources 1
Total request weight 12 kb
HTML response weight 51 kb
CSS response weight 146 kb
Images response weight 4406 kb
JS response weight 381 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://www.royalcollection.org.uk/sites/all/themes/rct_bootstrap/assets/fonts/icomoon.ttf
https://www.googletagmanager.com/gtm.js?id=GTM-VZQH
https://www.google-analytics.com/analytics.js
Cache (mobile) by setting expiry date for
https://www.royalcollection.org.uk/sites/all/themes/rct_bootstrap/assets/fonts/icomoon.ttf
https://www.googletagmanager.com/gtm.js?id=GTM-VZQH
https://www.google-analytics.com/analytics.js
Minify JavaScript files (desktop)
https://d9y2r2msyxru0.cloudfront.net/sites/default/files/advagg_js/js__PRkX6-SK40j5DjCxb_XiRT3kK6RcV2rxtFZd5AyunoY__BIklnScNmXnzm8bVjUtE1rThqiv9nshVDWz8RiQ2oqA__0XPovm9Ie9jPTmfM92U8Arct8oB2rSoARptbGJRCVtU.js - 20.9KiB (14%)
https://d9y2r2msyxru0.cloudfront.net/sites/default/files/advagg_js/js__KaZp60twaRFpB7IdN57N22C_sjMQDY1aEnvERtknlIg__vn1AGANz7bJhv_HJTo5hJpokPYbVSrDVqlVH3QZJiPM__0XPovm9Ie9jPTmfM92U8Arct8oB2rSoARptbGJRCVtU.js - 3KiB (56%)
https://d9y2r2msyxru0.cloudfront.net/sites/default/files/advagg_js/js__B8N01WGMwkSrhNhpKNj9toAcCtvkIt60o7DXIgs2ecw__BrIivMfDOMyf2uzswYHbufX2ya64rw2xiEsp7o5iScs__0XPovm9Ie9jPTmfM92U8Arct8oB2rSoARptbGJRCVtU.js - 2.9KiB (22%)
Minify JavaScript files (mobile)
https://d9y2r2msyxru0.cloudfront.net/sites/default/files/advagg_js/js__PRkX6-SK40j5DjCxb_XiRT3kK6RcV2rxtFZd5AyunoY__BIklnScNmXnzm8bVjUtE1rThqiv9nshVDWz8RiQ2oqA__0XPovm9Ie9jPTmfM92U8Arct8oB2rSoARptbGJRCVtU.js - 20.9KiB (14%)
https://d9y2r2msyxru0.cloudfront.net/sites/default/files/advagg_js/js__KaZp60twaRFpB7IdN57N22C_sjMQDY1aEnvERtknlIg__vn1AGANz7bJhv_HJTo5hJpokPYbVSrDVqlVH3QZJiPM__0XPovm9Ie9jPTmfM92U8Arct8oB2rSoARptbGJRCVtU.js - 3KiB (56%)
https://d9y2r2msyxru0.cloudfront.net/sites/default/files/advagg_js/js__B8N01WGMwkSrhNhpKNj9toAcCtvkIt60o7DXIgs2ecw__BrIivMfDOMyf2uzswYHbufX2ya64rw2xiEsp7o5iScs__0XPovm9Ie9jPTmfM92U8Arct8oB2rSoARptbGJRCVtU.js - 2.9KiB (22%)
Optimize image files (desktop)
https://d9y2r2msyxru0.cloudfront.net/sites/default/files/styles/top_carousel/public/Fenton_banner_2_April2017.jpg?itok=EMmTNX_Y - 421.7KiB (81%)
https://d9y2r2msyxru0.cloudfront.net/sites/default/files/styles/top_carousel/public/gift-boxes-all-v2.jpg?itok=sCtSeu4- - 357.4KiB (78%)
https://d9y2r2msyxru0.cloudfront.net/sites/default/files/styles/top_carousel/public/Canaletto-homepage-17.2.17.jpg?itok=CHPm0rjZ - 333.4KiB (79%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1567.
  • The competing domain wellcomecollection.org has achieved a score of 1943

Content

  • The term what only appears on one competitor's website - chatsworth.org.
  • The competitor chatsworth.org has achieved a value of 51881 for the metric: "Number of incoming backlinks (daily value)".
  • The competitor royalacademy.org.uk achieved a value of 67 for the metric: "Authority of the referring domains".
  • The achieved value for the metric: "Number of referring .EDU and similar to .EDU domains (daily value)" is 160 .
  • The value achieved for the metric: "Number of referring .GOV domains (daily value)" is 3 .

Social media

  • The domain edinburghcastle.gov.uk has an Instagram account.
  • The main domain category on Facebook is "Landmark & Historical Place".
  • A link to Instagram was found on the main domain.
  • 0% of this group of domains has a LinkedIn account.
  • The competitor wellcomecollection.org has created 328 youtube videos.

Seo

  • Of all the URLs found in the domain chatsworth.org, "https://www.chatsworth.org/book-tickets/afternoon-tea/" is the most frequently found URL in the search results.
  • This free report has been updated for the competitor royalacademy.org.uk on 2020-02-10.
  • The competitor chatsworth.org should get at least 2208 visitors from the search engine per month.
  • The URL https://www.royalcollection.org.uk/visit/windsorcastle occurs most frequently in the search engine results.
  • In the search engine rankings above, the average position of the main domain is: 58.

Server

  • The competitor wellcomecollection.org has a number of pages indexed in the search engine of 36,600.
  • On the homepage, belonging to edinburghcastle.gov.uk 4 CSS files can be identified.
  • The HTML script of the competitor edinburghcastle.gov.uk weighs 1103 kb.
  • The mobile version of the competitor edinburghcastle.gov.uk achieved 42 points for the server response and website loading times in the Google Insights test.
  • The version for smartphones and tablets of the main domain has achieved 66 points for user-experience (how user-friendly a website is).