Mini
Content Marketing comparison of websites for roots-outdoor.ch
kajak-magazin.com
kontiki.ch
travel-care.de
buchertravel.ch
roots-outdoor.ch
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | roots-outdoor.ch | kontiki.ch | buchertravel.ch | travel-care.de | kajak-magazin.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | roots-outdoor.ch | kontiki.ch | buchertravel.ch | travel-care.de | kajak-magazin.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | x | 50,986 | 2,096 | x | 20,676 |
| Number of Referring Domains (Content Popularity) (day) | x | 416 | 126 | x | 104 |
| Number of URLs found in the index (day) | x | 50,743 | 429 | x | 3,822 |
| Number of IPs that refer to domain (day) | x | 324 | 103 | x | 81 |
| Number of subnets that refer to domain (day) | x | 276 | 97 | x | 67 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | x | x | x | x | x |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | x | x | x | x | x |
| Number of governmental and .gov - related domains that refer to domain (day) | x | x | x | x | x |
| Number of government and .gov - related external backlinks that link to domain (day) | x | x | x | x | x |
| The exact number of educational domains that refer to domain (day) | x | x | x | x | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | x | x | x | x | x |
| The exact number of government domains that refer to domain (day) | x | x | x | x | x |
| The exact number of government links that refer to domain (day) | x | x | x | x | x |
| Average number of outgoing links to unique domains for that domain (day) | x | 15 | 0 | x | 6 |
| The number of outgoing links for this domain (day) | x | 15 | 0 | x | 14 |
| Average number of internal links for domain (day) | x | 75 | 2 | x | 18 |
| Link Strength of Referring Domains (Content Popularity) (day) | x | 33 | 23 | x | 22 |
| Authority of Referring Domains (Content Popularity) (day) | x | 39 | 30 | x | 16 |
| TrustMetric value for domain (day) - Majestic metric | x | 39 | 30 | x | 16 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title ROOTS outoor & travel |
|
| Desktop speed score | 59 |
|---|---|
| Mobile speed score | 34 |
| Mobile usability score | 78 |
| Number of all page resources | 244 |
| Number of static page resources | 220 |
| Number of JS page resources | 188 |
| Number of styles (CSS) page resources | 8 |
| Total request weight | 36 kb |
| HTML response weight | 524 kb |
| CSS response weight | 315 kb |
| Images response weight | 1736 kb |
| JS response weight | 6371 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://roots-outdoor.ch/
http://www.roots-outdoor.ch/
https://www.roots-outdoor.ch/
|
|
Cache (desktop) by setting expiry date for https://connect.facebook.net/en_US/sdk.js
https://js-agent.newrelic.com/nr-632.min.js
|
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Cache (mobile) by setting expiry date for https://connect.facebook.net/en_US/sdk.js
https://js-agent.newrelic.com/nr-632.min.js
|
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Minify JavaScript files (desktop) https://static.parastorage.com/services/third-party/jquery-easing/1.3/jquery.easing.min.js - 998B (53%)
https://static.parastorage.com/services/santa/1.2350.4/galleries/lib/js/utils.js - 915B (20%)
https://static.parastorage.com/services/wix-ecommerce-cart/1.442.0/bower_components/angular-translate/angular-translate.js - 550B (16%)
|
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Minify JavaScript files (mobile) https://static.parastorage.com/services/third-party/jquery-easing/1.3/jquery.easing.min.js - 998B (53%)
https://static.parastorage.com/services/santa/1.2350.4/galleries/lib/js/utils.js - 915B (20%)
https://static.parastorage.com/services/wix-ecommerce-cart/1.442.0/bower_components/angular-translate/angular-translate.js - 550B (16%)
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Optimize image files (desktop) https://static.wixstatic.com/media/c89790_a85ff030ea714710880e52aeff848da0~mv2_d_4288_2848_s_4_2.jpg/v1/fill/w_1024,h_680,al_c,q_85,usm_0.66_1.00_0.01/c89790_a85ff030ea714710880e52aeff848da0~mv2_d_4288_2848_s_4_2.jpg - 70.1KiB (29%)
https://static.wixstatic.com/media/c89790_c8711591dac14ff99fca4d20c7acf531.jpg/v1/fill/w_1024,h_680,al_c,q_85,usm_0.66_1.00_0.01/c89790_c8711591dac14ff99fca4d20c7acf531.jpg - 57KiB (33%)
https://static.wixstatic.com/media/c89790_335eba2a3fc34d4ab287c571372d5375.jpg/v1/fill/w_1024,h_680,al_c,q_85,usm_0.66_1.00_0.01/c89790_335eba2a3fc34d4ab287c571372d5375.jpg - 49.8KiB (32%)
|
| Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile) |
|
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 354.
- The competing domain kajak-magazin.com has achieved a score of 1598
Content
- For the popular word rundreise, this would be a similar word combination: mietwagenrundreise, rundreisen erlebnisreisen, begleitete rundreisen, mietwagen rundreisen, tägige mietwagenrundreise
- The word or combination of words with the worst "Count on Page" result on the competitors website is stebuch reisepartner (based first 10 subpages of the domain under investigation).
- The word or combination of words with the best median result regarding the frequency on the competitors website is magazin (based on first 10 subpages of examined domain).
- 44 words or phrases (two word combinations) were found on the main domain.
- The term über only appears on one competitor's website - travel-care.de.
Social media
- The domain buchertravel.ch was defined as category: Travel Company on Facebook.
- 20% of this group of domains has a Twitter account.
- 20% of this group of domains has a Google+ account.
- 0% of this group of domains has a LinkedIn account.
- 0% of this group of domains has a Youtube account.
Seo
- The competitors (kontiki.ch) best performing keyword is kontiki and it was found on the position 1
- The URL http://www.roots-outdoor.ch/ occurs most frequently in the search engine results.
- The search engine rankings update for the main domain took place on 2019-10-28.
- In the search engine rankings above, the average position of the main domain is: 68.
- The average number of visitors expected from the search engine for the competitors websites is 136016.
Server
- AJavascript on the competitor kontiki.ch hold 73% of all data transfers.
- When the homepage of the competitor kontiki.ch is loaded once, 61 objects are downloaded (files, JS scripts, etc.).
- On the homepage, belonging to travel-care.de 4 CSS files can be identified.
- Static objects of the main domain are numerous and https://connect.facebook.net/en_US/sdk.js, https://js-agent.newrelic.com/nr-632.min.js could have information about their expiry date and be loaded from the cache of the browser.
- Some links and buttons are too small and can cause problems for website visitors of the main domain.