Mini Content Marketing comparison of websites for risd.edu

brown.edu

67%
Change competitor

umass.edu

60%
Change competitor

risd.edu

43%

saic.edu

29%
Change competitor

sunywcc.edu

24%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric risd.edu umass.edu brown.edu sunywcc.edu saic.edu
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric risd.edu umass.edu brown.edu sunywcc.edu saic.edu
Number of Referring Backlinks (Content Popularity) (day) 980,659 6,681,931 6,735,213 132,897 960,721
Number of Referring Domains (Content Popularity) (day) 9,879 58,138 72,206 2,462 7,422
Number of URLs found in the index (day) 694,704 1,534,008 3,598,436 66,900 560,379
Number of IPs that refer to domain (day) 7,442 42,564 51,391 1,848 5,531
Number of subnets that refer to domain (day) 5,681 27,444 31,987 1,554 4,374
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 271 1,903 2,070 62 289
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 11,671 346,846 114,093 931 69,865
Number of governmental and .gov - related domains that refer to domain (day) 12 191 148 7 13
Number of government and .gov - related external backlinks that link to domain (day) 92 8,376 1,959 28 40
The exact number of educational domains that refer to domain (day) 191 1,063 1,171 53 233
Number of Backlinks from .EDU Domains (Content Popularity) (day) 10,528 327,346 102,521 903 69,718
The exact number of government domains that refer to domain (day) 10 151 101 7 12
The exact number of government links that refer to domain (day) 90 8,223 1,734 28 39
Average number of outgoing links to unique domains for that domain (day) 4 3 1 4 1
The number of outgoing links for this domain (day) 8 4 2 4 2
Average number of internal links for domain (day) 22 41 37 84 22
Link Strength of Referring Domains (Content Popularity) (day) 48 64 63 42 49
Authority of Referring Domains (Content Popularity) (day) 66 79 77 52 64
TrustMetric value for domain (day) - Majestic metric 66 79 77 52 64

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
RISD
Desktop speed score 36
Mobile speed score 31
Mobile usability score 99
Number of all page resources 38
Number of static page resources 31
Number of JS page resources 4
Number of styles (CSS) page resources 6
Total request weight 5 kb
HTML response weight 78 kb
CSS response weight 751 kb
Images response weight 4084 kb
JS response weight 718 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://s3.amazonaws.com/risdmedia-assets/fonts/528653/99BD9E4BFD3ABBC79.css
https://www.googletagmanager.com/gtm.js?id=GTM-54QQ6SR
http://www.risd.edu/static/images/icon-close.svg
Cache (mobile) by setting expiry date for
https://s3.amazonaws.com/risdmedia-assets/fonts/528653/D540E12255CDE97EB.css
https://www.googletagmanager.com/gtm.js?id=GTM-54QQ6SR
http://www.risd.edu/static/images/icon-close.svg
Minify your CSS files (desktop)
http://www.risd.edu/static/styles/edu-transition.css - 47.3KiB (13%)
http://www.risd.edu/static/styles/vendor/leaflet.css - 3.7KiB (12%)
http://www.risd.edu/static/styles/vendor/flexslider.css - 2.1KiB (37%)
Minify your CSS files (mobile)
http://www.risd.edu/static/styles/edu-transition.css - 47.3KiB (13%)
http://www.risd.edu/static/styles/vendor/leaflet.css - 3.7KiB (12%)
http://www.risd.edu/static/styles/vendor/flexslider.css - 2.1KiB (37%)
Minify JavaScript files (desktop)
http://edu.risd.systems/static/scripts/bundled/edu.js - 73.2KiB (47%)
Minify JavaScript files (mobile)
http://edu.risd.systems/static/scripts/bundled/edu.js - 73.2KiB (47%)
Optimize image files (desktop)
https://lh3.googleusercontent.com/1soYHTNCWhN3la5kkKXXkq1vMrdMLIxollTt26db_MympMsgCIFPFdt2W8JTQVTXr9s_So7mmtlD1sGlnv1lTXsVwCiJmQ=s1200 - 356.9KiB (80%)
https://lh3.googleusercontent.com/5m_r3UkW_7CZ-xiTRMtGl915z_Tz5YqkcFdiEWav_nKP3HjvvgW2bKHoKPFxexCTShdYi8mp8w_zEr6yj4pLxzK8vVxOVpw=s680 - 228.4KiB (74%)
https://lh3.googleusercontent.com/nFpmEk8vys14ctJGRQ7M1zZbRMCWlDB_x8rEpaxAk-F_bBmL2upJhl5J32_NNHUA6Ee9T98J31K0idCKLThlVX104qc=s1200 - 87KiB (18%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1615.
  • The competing domain umass.edu has achieved a score of 2230

Content

  • Competitor saic.edu has reached a value of 560379 for the metric: "Number of URLs found in the index (daily value)".
  • The competitor umass.edu has achieved a value of 191 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
  • Competitor sunywcc.edu has achieved a value of 28 for the metric: "Number of incoming backlinks from .GOV domains (daily value)".
  • The competitor sunywcc.edu has reached a value of 4 for the metric: "Average number of outgoing links to different domains".
  • The achieved value for the metric: "Number of backlinks from .EDU similar to .EDU domains (daily value)" is 11671 .

Social media

  • 80% of this group of domains has a Twitter account.
  • The number of Twitter tweets belonging to the competitor brown.edu tweet account is 25046 (since the last update).
  • The number of Twitter fans belonging to the competitor brown.edu tweet account is 181919 (since the last update).
  • The number of instagram posts on the main domain is 1990 (since the last update).
  • The number of Instagram Following for the main domain is 504 (since the last update).

Seo

  • Of all the URLs found in the domain saic.edu, "http://www.saic.edu/" is the most frequently found URL in the search results.
  • The average position in the search engine rankings for the website brown.edu is 63.
  • The search engine rankings update for the main domain took place on 2020-02-09.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • On average, the competitors get at least 39363 visitors per month from the search engine.

Server

  • Static objects of the competitor brown.edu are numerous and https://api.filepicker.io/v2/filepicker.js, https://d36hc0p18k1aoc.cloudfront.net/pages/a5b5e4.js, https://www.brown.edu/fonts/182728/2550C6595908B58D4.css, https://cdn.syndication.twimg.com/widgets/timelines/651421808382623746?callback=__twttr.callbacks.tl_i0_651421808382623746_old&dnt=true&domain=www.brown.edu&lang=en&suppress_response_codes=true&t=1667755&tweet_limit=1 could have information about their expiry date and be loaded from the cache of the browser.
  • The total amount of the website requests on competitor brown.edu was calculated at 15 kb.
  • The entire CSS files of the competitor umass.edu homepage weighs 152 kb.
  • The HTML script of the competitor brown.edu weighs 3356 kb.
  • Graphic files (on the homepage of the main domain) have a size of 4084 kb.