Mini Content Marketing comparison of websites for reflu.ch

ref-so.ch

70%
Change competitor

lukath.ch

40%
Change competitor

reflu.ch

25%

refstadtluzern.ch

19%
Change competitor

ref-sz.ch

15%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric reflu.ch refstadtluzern.ch lukath.ch ref-so.ch ref-sz.ch
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric reflu.ch refstadtluzern.ch lukath.ch ref-so.ch ref-sz.ch
Number of Referring Backlinks (Content Popularity) (day) 15,043 x 2,471 6,064 143
Number of Referring Domains (Content Popularity) (day) 235 x 204 56 33
Number of URLs found in the index (day) 60,322 x 6,579 370 278
Number of IPs that refer to domain (day) 167 x 151 44 26
Number of subnets that refer to domain (day) 127 x 131 37 21
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x x x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x x x x
Number of governmental and .gov - related domains that refer to domain (day) x x x x x
Number of government and .gov - related external backlinks that link to domain (day) x x x x x
The exact number of educational domains that refer to domain (day) x x x x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x x x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) 1 x 1 1 5
The number of outgoing links for this domain (day) 1 x 1 1 7
Average number of internal links for domain (day) 43 x 23 12 79
Link Strength of Referring Domains (Content Popularity) (day) 28 x 31 22 12
Authority of Referring Domains (Content Popularity) (day) 32 x 21 16 17
TrustMetric value for domain (day) - Majestic metric 32 x 21 16 17

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Startseite | Reformierte Kirche Kanton Luzern
Desktop speed score 55
Mobile speed score 46
Mobile usability score 66
Number of all page resources 60
Number of static page resources 31
Number of JS page resources 28
Number of styles (CSS) page resources 7
Total request weight 6 kb
HTML response weight 149 kb
CSS response weight 93 kb
Images response weight 151 kb
JS response weight 649 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://reflu.ch/wp-content/themes/refluzern_theme/images/Verlinkung_reflu-500.png
http://reflu.ch/wp-content/themes/refluzern_theme/images/arrow-01.gif
http://reflu.ch/wp-content/themes/refluzern_theme/images/arrow-03.png
Cache (mobile) by setting expiry date for
http://reflu.ch/wp-content/themes/refluzern_theme/images/Verlinkung_reflu-500.png
http://reflu.ch/wp-content/themes/refluzern_theme/images/arrow-01.gif
http://reflu.ch/wp-content/themes/refluzern_theme/images/arrow-03.png
Speed up server response time
Response time in 0.91 seconds
Minify your CSS files (desktop)
http://reflu.ch/wp-content/themes/refluzern_theme/style.css - 14.1KiB (26%)
http://reflu.ch/wp-content/plugins/events-manager/includes/css/events_manager.css?ver=5.63 - 2.5KiB (17%)
http://reflu.ch/wp-content/themes/refluzern_theme/src/css/jquery.fancybox.css?v=2.1.4 - 718B (18%)
Minify your CSS files (mobile)
http://reflu.ch/wp-content/themes/refluzern_theme/style.css - 14.1KiB (26%)
http://reflu.ch/wp-content/plugins/events-manager/includes/css/events_manager.css?ver=5.63 - 2.5KiB (17%)
http://reflu.ch/wp-content/themes/refluzern_theme/src/css/jquery.fancybox.css?v=2.1.4 - 718B (18%)
Minify HTML files (desktop)
http://reflu.ch/ - 36.9KiB (26%)
Minify HTML files (mobile)
http://reflu.ch/ - 36.9KiB (26%)
Minify JavaScript files (desktop)
http://reflu.ch/wp-content/themes/refluzern_theme/js/jquery.fancybox-1.3.4.pack.js - 16.6KiB (36%)
http://reflu.ch/wp-content/plugins/events-manager/includes/js/events-manager.js?ver=5.63 - 10.6KiB (22%)
http://reflu.ch/wp-content/themes/refluzern_theme/js/scripts.js - 1.7KiB (34%)
Minify JavaScript files (mobile)
http://reflu.ch/wp-content/themes/refluzern_theme/js/jquery.fancybox-1.3.4.pack.js - 16.6KiB (36%)
http://reflu.ch/wp-content/plugins/events-manager/includes/js/events-manager.js?ver=5.63 - 10.6KiB (22%)
http://reflu.ch/wp-content/themes/refluzern_theme/js/scripts.js - 1.7KiB (34%)
Optimize image files (desktop)
http://reflu.ch/wp-content/themes/refluzern_theme/images/Verlinkung_reflu-500.png - 15.5KiB (61%)
http://reflu.ch/wp-content/uploads/2013/02/Foto-Startseite-reflu2-e1442480052112-823x122.jpg - 8.6KiB (25%)
http://reflu.ch/wp-content/uploads/2013/04/logo.png - 1.7KiB (43%)
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 596.
  • The competing domain ref-so.ch has achieved a score of 1687

Content

  • The main domain enables visitors to subscribe to their newsletter list.
  • The word or combination of words with the worst "Count on Page" result on the competitors website is home aktuell (based first 10 subpages of the domain under investigation).
  • 255 Words / phrases were found at competitor "refstadtluzern.ch".
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "296:255".
  • The competitor ref-so.ch has achieved a value of 6064 for the metric: "Number of incoming backlinks (daily value)".

Social media

  • A link to Instagram was found on the competitors website lukath.ch.
  • 40% of this group of domains has a Facebook account.
  • 40% of this group of domains has a Twitter account.
  • 20% of this group of domains has a Instagram account.
  • 0% of this group of domains has a LinkedIn account.

Seo

  • The URL https://www.reflu.ch/meggen-adligenswil-udligenswil is the most common search engine result in our search engine rankings
  • The main domain's best performing keyword is pfarrteam and it was found on the position 1
  • In the search engine rankings above, the average position of the main domain is: 52.
  • From this group of websites, the domain refstadtluzern.ch has the best average position among in search engine rankings.
  • On average, the competitors get at least 1556 visitors per month from the search engine.

Server

  • Static objects of the main domain are numerous and http://reflu.ch/wp-content/themes/refluzern_theme/images/Verlinkung_reflu-500.png, http://reflu.ch/wp-content/themes/refluzern_theme/images/arrow-01.gif, http://reflu.ch/wp-content/themes/refluzern_theme/images/arrow-03.png, http://reflu.ch/wp-content/themes/refluzern_theme/images/bg-page.png could have information about their expiry date and be loaded from the cache of the browser.
  • The desktop version of the main domain received an Insights value of 55 for the performance.
  • The desktop version of the website ref-so.ch had 90 points scored at Google Insights.
  • When the homepage of the competitor ref-sz.ch is loaded once, 64 objects are downloaded (files, JS scripts, etc.).
  • The number of Javascript resources (on the homepage of the competitor lukath.ch) is 49 .