Mini Content Marketing comparison of websites for rausch.ch

nivea.de

81%
Change competitor

ecco-verde.ch

30%
Change competitor

haar-shop.ch

26%
Change competitor

rausch.ch

13%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric rausch.ch haar-shop.ch nivea.de ecco-verde.ch
Twitter followers x x x x
Twitter following (account is following) x x x x
Twitter likes x x x x
Instagram followers x x x x
Instagram following (account is following) x x x x
Youtube subscribers x 362 40500 x
Youtube comments x x x x
Youtube videos x 265 183 x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric rausch.ch haar-shop.ch nivea.de ecco-verde.ch
Number of Referring Backlinks (Content Popularity) (day) 7,604 4,091 136,138 116,998
Number of Referring Domains (Content Popularity) (day) 534 510 3,077 130
Number of URLs found in the index (day) 20,214 96,869 25,687 43,305
Number of IPs that refer to domain (day) 426 166 2,088 106
Number of subnets that refer to domain (day) 370 153 1,315 96
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x 2 1
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x 3 1
Number of governmental and .gov - related domains that refer to domain (day) x x x x
Number of government and .gov - related external backlinks that link to domain (day) x x x x
The exact number of educational domains that refer to domain (day) x x 1 x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x 2 x
The exact number of government domains that refer to domain (day) x x x x
The exact number of government links that refer to domain (day) x x x x
Average number of outgoing links to unique domains for that domain (day) 0 1 1 20
The number of outgoing links for this domain (day) 0 1 2 22
Average number of internal links for domain (day) 31 154 40 82
Link Strength of Referring Domains (Content Popularity) (day) 45 37 48 21
Authority of Referring Domains (Content Popularity) (day) 17 9 31 8
TrustMetric value for domain (day) - Majestic metric 17 9 31 8

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
RAUSCH - The power of herbs | RAUSCH.CH
Desktop speed score 85
Mobile speed score 62
Mobile usability score 98
Number of all page resources 49
Number of static page resources 39
Number of JS page resources 4
Number of styles (CSS) page resources 2
Total request weight 7 kb
HTML response weight 83 kb
CSS response weight 271 kb
Images response weight 1321 kb
JS response weight 427 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://rausch.ch/
https://rausch.ch/
http://www.rausch.ch/eu/
https://www.rausch.ch/eu/
Cache (desktop) by setting expiry date for
https://piwik.admago.com/piwik.js
https://www.google-analytics.com/analytics.js
Cache (mobile) by setting expiry date for
https://piwik.admago.com/piwik.js
https://www.google-analytics.com/analytics.js
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
Optimize image files (desktop)
https://www.rausch.ch/media/catalog/cache/60000_Schweizer_Kr_uter_Vital_Kapseln_30x2_Kapseln_mit_Schatten_1-34845241dabe0b581cefa9aa36e64ab8-f7a1171e6121e940d01dc417066206fb.png - 4.1KiB (11%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 444.
  • The competing domain haar-shop.ch has achieved a score of 867

Content

  • The main domain enables visitors to subscribe to their newsletter list.
  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is milk creme (based on first 10 subpages of examined domain).
  • The term active only appears on one competitor's website - ecco-verde.ch.
  • The competitor nivea.de has achieved a value of 3 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
  • Competitor nivea.de has reached a value of 2 for the metric: "Number of outgoing links".

Social media

  • The domain nivea.de has an Instagram account.
  • The domain nivea.de has a YouTube account.
  • The main domain has a Twitter account.
  • 25% of this group of domains has a Google+ account.
  • The number of Twitter Following for the competitor nivea.de tweet account is 283 (since the last update).

Seo

  • The URL https://www.rausch.ch/shopfinder/ is the most common search engine result in our search engine rankings
  • Of all the URLs found in the domain haar-shop.ch, "https://www.haar-shop.ch/de/kosmetik.html" is the most frequently found URL in the search results.
  • The data of the search engine results was updated on the 2020-02-05 for the domain nivea.de.
  • The domain nivea.de has the best search engine rankings average position.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • The server of the main domain responded within0 seconds.
  • The compression of the HTML together with INLINE CSS and JS enables the competitor haar-shop.ch website to save 102B kb each time the page is loaded.
  • On the homepage, belonging to haar-shop.ch 6 CSS files can be identified.
  • The entire CSS files of the competitor ecco-verde.ch homepage weighs 270 kb.
  • Graphic files (on the homepage of the competitor nivea.de) have a size of 466 kb.