Mini
Content Marketing comparison of websites for qvcuk.com
zappos.com
qvc.com
qvcuk.com
theshoppingchannel.com
na-kd.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | qvcuk.com | zappos.com | qvc.com | na-kd.com | theshoppingchannel.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | qvcuk.com | zappos.com | qvc.com | na-kd.com | theshoppingchannel.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 651,110 | 7,840,497 | 1,853,293 | 239,956 | 160,325,574 |
| Number of Referring Domains (Content Popularity) (day) | 4,291 | 42,095 | 18,476 | 3,895 | 6,522 |
| Number of URLs found in the index (day) | 824,305 | 8,132,470 | 2,882,476 | 316,926 | 48,776 |
| Number of IPs that refer to domain (day) | 3,087 | 27,528 | 12,806 | 2,745 | 3,617 |
| Number of subnets that refer to domain (day) | 2,227 | 17,113 | 8,194 | 1,846 | 2,179 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 7 | 115 | 78 | x | 13 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 21 | 679 | 290 | x | 321,282 |
| Number of governmental and .gov - related domains that refer to domain (day) | 1 | 10 | 12 | x | x |
| Number of government and .gov - related external backlinks that link to domain (day) | 6 | 30 | 37 | x | x |
| The exact number of educational domains that refer to domain (day) | 2 | 99 | 71 | x | 2 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 6 | 643 | 274 | x | 4 |
| The exact number of government domains that refer to domain (day) | x | 8 | 8 | x | x |
| The exact number of government links that refer to domain (day) | x | 28 | 25 | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 10 | 4 | 14 | 3 | 7 |
| The number of outgoing links for this domain (day) | 11 | 5 | 15 | 3 | 7 |
| Average number of internal links for domain (day) | 229 | 212 | 340 | 23 | 33 |
| Link Strength of Referring Domains (Content Popularity) (day) | 44 | 56 | 55 | 49 | 38 |
| Authority of Referring Domains (Content Popularity) (day) | 57 | 76 | 69 | 19 | 32 |
| TrustMetric value for domain (day) - Majestic metric | 57 | 76 | 69 | 19 | 32 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title QVC UK | Shop Beauty, Fashion, Fitness & More |
|
| Desktop speed score | 44 |
|---|---|
| Mobile speed score | 35 |
| Mobile usability score | 99 |
| Number of all page resources | 152 |
| Number of static page resources | 119 |
| Number of JS page resources | 27 |
| Number of styles (CSS) page resources | 3 |
| Total request weight | 23 kb |
| HTML response weight | 212 kb |
| CSS response weight | 939 kb |
| Images response weight | 2488 kb |
| JS response weight | 1954 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for http://libs.coremetrics.com/configs/90097800.js
http://qvc.scene7.com/is/image/QVC/u2/1/55/135455.001?$aemprodgrid$
http://tags.tiqcdn.com/utag/qvc/qvcuk-aemcq/prod/utag.js
|
|
Cache (mobile) by setting expiry date for http://libs.coremetrics.com/configs/90097800.js
http://tags.tiqcdn.com/utag/qvc/qvcuk-aemcq/prod/utag.js
http://www.qvcuk.com/wcsstore/UK/content/javascript/coremetrics/eluminate.js
|
|
Minify JavaScript files (desktop) http://b.monetate.net/img/1/296/578473.js - 711B (23%)
|
|
Minify JavaScript files (mobile) http://b.monetate.net/img/1/296/578473.js - 711B (23%)
|
|
Optimize image files (desktop) http://www.qvcuk.com/content/dam/qvc_uk/homepage/promotions-april-2017/170327_WeddingShop_fullwidth.jpg - 91.7KiB (49%)
http://www.qvcuk.com/content/dam/qvc_uk/images/170511-MonetateCampaign-AEM-3modulePanel-1.jpg?$aemstaticlg$ - 79.3KiB (49%)
http://www.qvcuk.com/content/dam/qvc_uk/department-updates/cross-category/summer-clearance/Summer_clearance_nar.jpg - 63.9KiB (57%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1470.
- The competing domain na-kd.com has achieved a score of 824
Content
- The achieved value for the metric: "Number of referring .EDU domains (daily value)" is 2 .
- The value achieved for the metric: "Number of backlinks from .EDU domains (daily value)" is 6 .
- The competitor na-kd.com has achieved a value of 239956 for the metric: "Number of incoming backlinks (daily value)".
- Competitor qvc.com has achieved a value of 8 for the metric: "Number of referring .GOV domains (daily value)".
- Competitor theshoppingchannel.com has achieved a value of 33 for the metric:"Average number of internal links".
Social media
- The main domain category on Facebook is "Retail Company".
- A link to Instagram was found on the main domain.
- 0% of this group of domains has a Youtube account.
- On Twitter, the main domain ha an activity of 113079 tweets.
- On Twitter, the main domain ha a favorites number of 20343 tweets.
Seo
- In the search engine rankings above, the average position of the main domain is: 57.
- Of all the URLs found in the domain theshoppingchannel.com, "https://www.theshoppingchannel.com/pages/category?nav=n:2037576" is the most frequently found URL in the search results.
- The data of the search engine results was updated on the 2020-02-09 for the domain na-kd.com.
- The competitor theshoppingchannel.com should get at least 0 visitors from the search engine per month.
- The competing websites have an average search engine position of 611856 in our rankings.
Server
- The main domain size of the website should reach 72,700 pages.
- It would be an advantage to compress the image at the competitor na-kd.com website: https://d21vejvoh8fjtd.cloudfront.net/catalog/product/n/a/nakd-profile_black_4.jpg in order to 20.7KiB kb.
- The competitor's qvc.com meta title is: QVC | Online Shopping from Anywhere | Official Site .
- The entire HTML files of the competitor zappos.com homepage weighs 147 kb.
- The mobile version of the competitor na-kd.com achieved 26 points for the server response and website loading times in the Google Insights test.